Facebook advertising is the simplest form of advertising, because it allows you to create and control everything, from the image you use to the target audience and daily costs. If you wonder what good it is to you, since your…
We’ve been discussing the importance of using the social media, and I keep telling you one thing: you have to be engaging and active every day. However, you need to know exactly what you should be doing to create the…
Social media marketing…the three golden words on every small business owner’s lips. It is a daily mantra for everyone who is trying to build a successful business and who enjoys making a difference in people’s lives through their hard work….
How do you know that your social media marketing is working? You get leads on your website and some of them subscribe to you, others buy directly…That’s very vague, isn’t it? However, this is exactly what you know (or, rather,…
There is a big conundrum for many online businesses: they have good blog traffic and click-through rates for their newsletters, but somehow they cannot catch clients. There is a broken link somewhere, between the content read by site visitors and…
Let’s start with an easy question: if your website traffic were a song, which one would it be: “I’ll Be Your Number One” or “Lonely Teardrops”? If your website traffic statistics have not budged one single digit for weeks, it…
Today we’re going deeper in the labyrinth called Facebook advertising. Stay with me, I’ll be your golden thread and lead you through the complicated pathways and crossroads that any beginning marketer must face alone in the quest for an efficient…
In the online world, Facebook is still the ruling social media platform where companies big and small can find their targeted audiences, engage them and direct them to their websites. It is not open to debate whether or not you…
You may have noticed that for a while videos have been set to auto-play on Facebook. They are muted, but as you scroll down your news feed, they start playing as soon as you reach them. For businesses trying to…
So far, I think I’ve managed to convince you that Facebook advertising really works as an effective traffic and sales funnel and lately I’ve been discussing video ads. Now, since everyone and their mother is doing them, you should learn…
Now that you’ve got the appetite for trying Facebook video advertising, it comes to the fun part: making the videos! If the thought of video production makes you weak at the knees, take a deep breath and read further: you…
Millennials are a top age group to target with ads for your products and services. They are young people in the 18-34 age group, are savvy in new technologies, frequent users of the social media and they rely heavily on…
Let us delve deeper today into what Facebook advertising is all about. And let me reiterate something I hold as a mantra: you should not aim to reach as many people as possible on Facebook, but rather the right kind…
I’ve already mentioned a few salient points about custom audiences on Facebook. They are people who have already interacted with you; maybe they subscribed to your newsletter or they have already bought a product from you. At any rate, they…
Social media campaigns keep your followers engaged and drive traffic to your website, but only if they are done right. In social media, it is next to impossible to have a clear chart with “dos and don’ts”, but there are…
A large number of followers on the social media represent the best target group for pitching your promotions, creating a traffic funnel to your website and encouraging conversion. It is an undisputable fact, and we won’t discuss or debate this…
Everyone loves to win and get free stuff, so why are not all giveaway lead generation tactics working? You have tried various contests, sweepstakes, and special discounts for social media followers, but they did not bring the expected results. So,…
Lead generation is one of the most widespread marketing efforts, both by small business owners and specialized departments within large corporations. The reason for these efforts is that it is increasingly harder to attract new customers and build loyalty. Every…
Why is the landing page important for lead generation? Let’s just imagine that you advertise a wonderful cruise in the most exclusive ship ever. You’ve got them interested and they all rush to the pier…only to find that there is…
Let us start by understanding what lead nurturing is. This is the principle of qualifying the leads that you have got in the door and moving them down the sales funnel. Perhaps they are new subscribers, or they are not…
We’ve spent some time talking about engaging followers, driving traffic and lead generation. Now let’s discuss the other end of the bridge: where do we take these people? Where do we land them? On your home page? They won’t see…
Landing pages…the final frontier. This is the place where everyone who clicks on your Facebook ad arrives, and they all have some kind of expectations. Whether your landing page confirms these expectations or not makes the difference between great conversion…
Let me make one thing clear from the very beginning: people are basically emotional beings. No matter how much science we put into ads and landing pages, if they cannot evoke an emotion, you won’t get any conversion. After all,…
There is a saying that great products sell themselves with no marketing efforts. But there is also an even more powerful and truer saying: that amazing products no longer need marketers, because their clients are the strongest advocates and sales…
Here’s one small question to introduce this topic: are you doing everything you should to drive more sales for your products and services? Yes, you are doing content and social media marketing…but are you enlisting your clients to promote your…
Word of mouth is the most powerful sales technique. This is one big take-away to remember in all your marketing efforts. Nothing you say about your product has the value of one positive review from a happy client. If you…
Facebook advertising is one of the most effective and cost-efficient ways to reach your target market, engage potential customers and drive conversion. However, not everyone enjoys a smooth ride on the Facebook advertising journey. Some marketers barely break even, while…
Facebook offers lots of ways for you to display photos: profile photo, cover photo, News Feed post, high quality photo albums, Facebook ads and promoted posts. Through long experience and numerous trial and errors, many marketers and business owners have…
So, the moment has come: you’ve realised that you need some help with your Facebook advertising and have decided to hire an agency. This is a good decision, provided that you know exactly what you want the agency to achieve…
Even though online advertising is an ever changing landscape, there are things which work for a definite number of reasons and for a sufficient period of time to be called trends. The year 2015, or the half of it which…