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Author: kody

Home Articles Posted by kody
30 posts, 0 comments
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7 Basic Tips to Start Advertising on Facebook

27/10/2015Facebook Ads, Social Mediakody

Facebook advertising is the simplest form of advertising, because it allows you to create and control everything, from the image you use to the target audience and daily costs. If you wonder what good it is to you, since your…

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The Handy Social Media Checklist For Small Business Owners

27/10/2015Social Mediakody

We’ve been discussing the importance of using the social media, and I keep telling you one thing: you have to be engaging and active every day. However, you need to know exactly what you should be doing to create the…

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Steps To Create Your Social Media Marketing Plan From Scratch

27/10/2015Social Mediakody

Social media marketing…the three golden words on every small business owner’s lips. It is a daily mantra for everyone who is trying to build a successful business and who enjoys making a difference in people’s lives through their hard work….

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5 Free Social Media Analytics Tools for Small Businesses

27/10/2015Social Mediakody

How do you know that your social media marketing is working? You get leads on your website and some of them subscribe to you, others buy directly…That’s very vague, isn’t it? However, this is exactly what you know (or, rather,…

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How to Develop Online Content that Creates High Conversion Rates

27/10/2015Online marketingkody

There is a big conundrum for many online businesses: they have good blog traffic and click-through rates for their newsletters, but somehow they cannot catch clients. There is a broken link somewhere, between the content read by site visitors and…

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Powerful Ways to Attract Traffic to Your Website

27/10/2015Online marketingkody

Let’s start with an easy question: if your website traffic were a song, which one would it be: “I’ll Be Your Number One” or “Lonely Teardrops”? If your website traffic statistics have not budged one single digit for weeks, it…

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4 Powerful Targeting Tactics for Your Facebook Advertising Campaigns

27/10/2015Facebook Adskody

Today we’re going deeper in the labyrinth called Facebook advertising. Stay with me, I’ll be your golden thread and lead you through the complicated pathways and crossroads that any beginning marketer must face alone in the quest for an efficient…

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5 Benefits of Hiring a Facebook Advertising Agency

27/10/2015Facebook Ads, Social Mediakody

In the online world, Facebook is still the ruling social media platform where companies big and small can find their targeted audiences, engage them and direct them to their websites. It is not open to debate whether or not you…

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Facebook Video Ads

What You Need to Know About Facebook Video Ads

27/10/2015Facebook Adskody

You may have noticed that for a while videos have been set to auto-play on Facebook. They are muted, but as you scroll down your news feed, they start playing as soon as you reach them. For businesses trying to…

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The Nitty Gritty of Creating Facebook Video Ads

27/10/2015Facebook Adskody

So far, I think I’ve managed to convince you that Facebook advertising really works as an effective traffic and sales funnel and lately I’ve been discussing video ads. Now, since everyone and their mother is doing them, you should learn…

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Video editing tools for ad campaigns

5 Easy to Use Tools to Create Videos for Your Advertising Campaigns

27/10/2015Facebook Adskody

Now that you’ve got the appetite for trying Facebook video advertising, it comes to the fun part: making the videos! If the thought of video production makes you weak at the knees, take a deep breath and read further: you…

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4 Ways Your Business Can Reach Millennials with Facebook Ads

27/10/2015Facebook Ads, Online marketingkody

Millennials are a top age group to target with ads for your products and services. They are young people in the 18-34 age group, are savvy in new technologies, frequent users of the social media and they rely heavily on…

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What You Should Know About Website Custom Audiences

27/10/2015Facebook Adskody

Let us delve deeper today into what Facebook advertising is all about. And let me reiterate something I hold as a mantra: you should not aim to reach as many people as possible on Facebook, but rather the right kind…

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5 Effective Ways to Use Facebook Custom Audiences

27/10/2015Facebook Adskody

I’ve already mentioned a few salient points about custom audiences on Facebook. They are people who have already interacted with you; maybe they subscribed to your newsletter or they have already bought a product from you. At any rate, they…

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Social media icons and tools

5 Tools for Successful Social Media Campaigns

27/10/2015Online marketing, Social Marketingkody

Social media campaigns keep your followers engaged and drive traffic to your website, but only if they are done right. In social media, it is next to impossible to have a clear chart with “dos and don’ts”, but there are…

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6 Free Ways to Get More Likes on Facebook

27/10/2015Online marketing, Social Mediakody

A large number of followers on the social media represent the best target group for pitching your promotions, creating a traffic funnel to your website and encouraging conversion. It is an undisputable fact, and we won’t discuss or debate this…

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How to Generate More Leads with Giveaways

27/10/2015Lead generation, Social Mediakody

Everyone loves to win and get free stuff, so why are not all giveaway lead generation tactics working? You have tried various contests, sweepstakes, and special discounts for social media followers, but they did not bring the expected results. So,…

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4 Tools to Generate Constant Leads for Your Business

27/10/2015Lead generationkody

Lead generation is one of the most widespread marketing efforts, both by small business owners and specialized departments within large corporations. The reason for these efforts is that it is increasingly harder to attract new customers and build loyalty. Every…

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How to Optimize Landing Pages for Effective Lead Generation

27/10/2015Lead generationkody

Why is the landing page important for lead generation? Let’s just imagine that you advertise a wonderful cruise in the most exclusive ship ever. You’ve got them interested and they all rush to the pier…only to find that there is…

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Key Steps to Create a Lead Nurturing Program

27/10/2015Lead generationkody

Let us start by understanding what lead nurturing is. This is the principle of qualifying the leads that you have got in the door and moving them down the sales funnel. Perhaps they are new subscribers, or they are not…

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5 Intuitive Tools to Create Landing Pages That Convert

27/10/2015Lead generation, Online marketingkody

We’ve spent some time talking about engaging followers, driving traffic and lead generation. Now let’s discuss the other end of the bridge: where do we take these people? Where do we land them? On your home page? They won’t see…

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Triangular road signs

6 Things to A/B Test on Your Landing Pages

27/10/2015Lead generation, Online marketingkody

Landing pages…the final frontier. This is the place where everyone who clicks on your Facebook ad arrives, and they all have some kind of expectations. Whether your landing page confirms these expectations or not makes the difference between great conversion…

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How to Create Landing Page Content That Evokes Emotions

27/10/2015Lead generation, Online marketingkody

Let me make one thing clear from the very beginning: people are basically emotional beings. No matter how much science we put into ads and landing pages, if they cannot evoke an emotion, you won’t get any conversion. After all,…

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Sales force illustration

5 Ways to Turn Customers Into Your Sales Force

27/10/2015Lead generationkody

There is a saying that great products sell themselves with no marketing efforts. But there is also an even more powerful and truer saying: that amazing products no longer need marketers, because their clients are the strongest advocates and sales…

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5 Tools to Build a Successful Referral Marketing Program

27/10/2015Lead generation, Online marketingkody

Here’s one small question to introduce this topic: are you doing everything you should to drive more sales for your products and services? Yes, you are doing content and social media marketing…but are you enlisting your clients to promote your…

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How To Use Facebook To Generate More Referrals

27/10/2015Lead generation, Social Mediakody

Word of mouth is the most powerful sales technique. This is one big take-away to remember in all your marketing efforts. Nothing you say about your product has the value of one positive review from a happy client. If you…

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5 Ways to Reduce Your Facebook Advertising Costs

27/10/2015Facebook Adskody

Facebook advertising is one of the most effective and cost-efficient ways to reach your target market, engage potential customers and drive conversion. However, not everyone enjoys a smooth ride on the Facebook advertising journey. Some marketers barely break even, while…

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Facebook website

How To Use Facebook Photo Space Efficiently

27/10/2015Facebook Ads, Social Mediakody

Facebook offers lots of ways for you to display photos: profile photo, cover photo, News Feed post, high quality photo albums, Facebook ads and promoted posts. Through long experience and numerous trial and errors, many marketers and business owners have…

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5 Key Questions You Should Ask Before Hiring a Facebook Advertising Agency

27/10/2015Advertising, Social Mediakody

So, the moment has come: you’ve realised that you need some help with your Facebook advertising and have decided to hire an agency. This is a good decision, provided that you know exactly what you want the agency to achieve…

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4 Online Advertising Trends You Cannot Ignore in 2015

27/10/2015Advertising, Online marketingkody

Even though online advertising is an ever changing landscape, there are things which work for a definite number of reasons and for a sufficient period of time to be called trends. The year 2015, or the half of it which…

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