A large number of followers on the social media represent the best target group for pitching your promotions, creating a traffic funnel to your website and encouraging conversion. It is an undisputable fact, and we won’t discuss or debate this aspect. Instead, we will focus on the key element of this issue: how to get a large number of followers on the social media. More precisely, how to get more likes on your Facebook page.
A lot of businesses use the boost post option or Facebook ads to increase the number of likes on their page, but there are also a lot of ways in which you can get new likes for free. This is the best way to build a follower base – by approaching people who are working in your niche or those that have a genuine interest in what you want to share with them.
Out of all the possibilities, we selected these six ways of encouraging people to like your Facebook page without spending money on promotional and marketing activities for this specific purpose:
1. Be Active on Your Page
It may sound like a basic prerequisite, but Facebook is full of stale business pages with sparse updates and long periods of silence. Before liking a page, people will scroll down the respective page and will note the large time gaps with no posts, or the poor selection of shared content.
If you share consistently and focus not just on driving sales, but creating an atmosphere of genuine engagement through useful, interesting and even funny posts, you will greatly improve your chances of getting more likes and keeping them over time. Though it is not the basic topic for today, as a side note you should remember that one of the top reasons why people unlike a page is lack of interesting and engaging content.
2. Use Facebook Social Plugins on Your Website
Add the Facebook ‘Like’ and ‘Share’ buttons to your blog posts, encourage people to comment signing in with their Facebook account and place a widget for your Facebook page on all your website and blog pages.
A lot of people will like a Facebook page after reading interesting and useful content on a website. Facebook is the easiest way to keep in touch with brands and get the latest updates from them, so make it easy for people who become interested in your business to connect with you and find your social media accounts.
3. Cross-Share Your Social Media Accounts
Many people follow brands on only one or two social media platforms. A very simple and easy way to encourage them to follow you on all networks is to share your Facebook page on Twitter, LinkedIn, Google+ and Instagram. You can do this in two different ways: create a tailored ‘About’ section for each social media, including all the accounts you have on other platforms.
Another way is to share unique Facebook content on other social media, encouraging people to discover the rest of the content on your Facebook page.
4. Engage with Pages within Your Niche
Facebook pages cannot send friend requests to individual profiles, but they can like, comment and share between each other. Find interesting pages within your niche which are not your direct competitors and start creating engagement. People who liked that page will see your comments and may get interested in what you have to share and like your page as well.
5. Share Photo Albums Instead of Individual Photos
Photo albums drive a lot of engagement. If you prepared various how-to, behind the scenes, or work in progress photos, it is more beneficial to share them as albums than separate posts. People enjoy browsing these photo albums and leaving comments on the most interesting and beautiful ones.
6. Get Personal Every Once in a While
People want to know there is a human being behind a company or brand, the more so for small and medium-sized enterprises. Do not be afraid to share your own history of building your business from scratch, your road paved with success and failures and a few anecdotes which give a human touch to your page.
All of these ways of building a follower base are free, easy to apply and very effective. Try at least a few of them and you will be pleasantly surprised by the results.