As businesses struggle to survive during the current pandemic, one thing became clearer than ever: everything is interconnected. If a small retail store fails, its suppliers will also be hit. This is why unity and support are more important than…
Content marketing takes time and skill. Few business owners have time, and many believe they don’t have the right skills. At the same time, they don’t have the budget to outsource content marketing to an agency. What can you do…
At Adchief, we love to keep you informed and to help you grow your business with effective marketing advice. And part of our mission is also to show you were to look for more inspiration and help to hone your…
As we have stressed in many other articles, video is king of content. Thus, the natural question is: how can I create videos for my business? Do I have to pay filmmakers for every Facebook™ ad and promotional video? Big…
Content curation means finding and sharing articles, videos, infographics, etc. that are most likely to keep your followers and subscribers engaged. This is one of the ways in which many companies keep up with their social sharing and newsletter planning…
Design is always changing – from clothes, to home décor, to websites. Each year brings forth new trends, determined by the changes in our lives and the evolution of our tastes. While some trends are enduring and are so-called classic…
Most of our posts have been about social media ads so far. But this does not mean that you should completely discard banner ads, displayed on various websites. If you found a good partner website, or a website popular among…
We have already approached the issue of the role of psychology in marketing and sales in past articles. Today we will do a little more in-depth analysis of what influences people to do their shopping on a specific website, while…
Fashion is forever changing and this also applies to web design. After all, the word ‘design’ itself means a creative layer that clothes a website and gives it an appealing look. Looking at the evolution of web design since the…
Even the greatest artists need inspiration, so it is understandable if you feel that you are running out of ideas while designing your web page. This is the moment when you need to refresh your imagination and creativity by taking…
Visual representation of information is the best format for people to understand it and commit it to memory for a long time. This is due to the fact that the human brain is better equipped for understanding physical notions than…
No website is complete without photos. They are necessary as backgrounds, or to illustrate your main pages and articles. Even the dullest government website has some photos on it. So, where does everyone get their photos? Large companies can afford…
Colours are the visual spice of life, but just like pepper or cinnamon, too much of a good thing can turn bad. When you start planning the design of your website, there are three key issues you should communicate to…
When people make the decision to buy a product, they go through a complex process in which emotions and logical arguments are working together to create the buying decisions. Many factors are taken into consideration, both at the conscious and…
At every year end, experts across all industries share their views on the new trends and developments which will rule over those industries in the coming year. It has become a tradition, and both professionals and interested stakeholders keep their…
As you sit in front of your laptop and prepare to write your next blog post, you suddenly realise that you are not sure if you are giving your best. You are not sure if you have the right approach…
One of the best ways of specialising in any field or industry is by analysing what the true professionals are doing – how they work, what inspires them and what types of results they produce. In dissecting successful projects and…
Video is one of the most popular forms of content sharing on the internet. It is easy to follow and understand by everyone, and various statistics have shown that people prefer to learn something new or be entertained by watching…