In basic terms, the customer lifetime value (CLV) is the total profit you make from a client for the entire period when they purchase from you. Behind this basic explanation, there is a formula that helps you make this calculation:…
Smartphones are more than just communication devices. They store so much valuable personal data, that people are very careful about keeping their phones in good condition for as long as possible. However, accidents happen and smartphones get broken – either…
Facebook™ and its associated platforms – Messenger, Instagram, and WhatsApp – are about to change dramatically from the way we knew them. At least this is the biggest disclosure that Mark Zuckerberg made during the annual F8 event hosted by…
Any kind of marketing strategy – from Facebook™ ads to guest posting – relies on one cornerstone element: content. Your lead generation and sales efforts need written, audio and video content and you need to have a constant flow of…
Once you have decided to launch a startup company, you will find that the concept of spare time becomes an illusion. There is always something to do: find new customers, identify ways to increase your revenues and build the brand…