Everyone loves to win and get free stuff, so why are not all giveaway lead generation tactics working? You have tried various contests, sweepstakes, and special discounts for social media followers, but they did not bring the expected results. So, what went wrong?
The Abundance that Dulls Senses
Here is a big secret: there are too many incentives, contests, and invitations to Like a Facebook page and win a free e-book or a discount coupon. As a natural result, people become picky. Their interest is no longer piqued by splashing the words “giveaway”, “free”, “win”. The contest or sweepstakes must be executed in a very outstanding manner if you really want to win people’s attention (before anything else).
Here are some super neat statistics about what really works in terms of lead generation by giveaways:
– 40% more people will subscribe and participate in a contest that lasts for 1 month, compared to shorter periods of time;
– 125% more people will participate in a contest which is featured on the bottom right of the web page, compared to other placements;
– 28% more people will enter a contest where the brand name of the giveaway is prominently displayed.
These being said, how can you use this information to maximize your lead generation? Here are a few ideas:
1. Organize a Facebook contest
A month long Facebook contest is the ideal way to bring more leads on your web page. You can maintain interest through daily posts, teasers, offering various details of the characteristics and benefits of the giveaway. However, pay attention to this caveat: if you advertise your contest on other social media platforms or on your website, DO NOT condition participation by Liking the Facebook page. This will decrease your number of subscribers by 22%, according to statistics.
2. Offer a free e-book to new subscribers
You can compile a list of basic how-to or DIY advice related to the product or service you are supplying and offer it to every new subscriber as a Thank-you gift for joining your mailing list. Advertise it as a free giveaway with the option of subscribing, but without making the subscription mandatory. You will notice that very few people will simply grab the book and refuse to subscribe. No matter how busy they are, people appreciate generosity and will do the same thing in exchange.
3. Create an Outstanding Landing Page
Giveaways can go unnoticed if they are not visible enough. You cannot just put a text box with a photo on your home page. You must create a landing page in its own rights for the giveaway. Display the photo of the prize prominently, use bright colors and a large text box for people to enter their email address. Do not add any further page elements, except for the social media buttons to avoid distractions.
4. Make Them Lust after the Giveaway
Use every top benefit of the product you offer for the giveaway in the description and feature the brand name prominently. People love brands, and if it is written on the landing page, then it must be a desirable brand. Include some testimonials from people who bought what you are offering in the contest and you will have a huge number of subscribers who will be keeping their eyes on the prize…and on your company.