Here’s one small question to introduce this topic: are you doing everything you should to drive more sales for your products and services? Yes, you are doing content and social media marketing…but are you enlisting your clients to promote your products? I am talking about a solid referral program, or as I like to call it, the gift that keeps on giving.
Let us consider the aspect a little. Who is the best advocate for your product? Someone who tried it and liked it or found it useful. Who can reach the most qualified leads for your product? A customer who knows a friend or family member who definitely needs your product. This is a complete win-win situation, because you will certainly reward referrals and keep your loyal and new customers happy.
This being said, it could very extremely hard to build a referral program from scratch without any assistance, so here are my top 5 recommendations for referral marketing tools:
This is a very simple all-in-one tool that does all the work for you and allows you to track and measure the success of your referral program. The script for this tool is very easy to install in your online store (you don’t need to be a programmer to do that) and it allows you to determine the action plan for each step of the program: sending messages to clients with referral links, determining the type of reward given to clients who bring in new clients, the precise conditions and time span for enjoying the reward, etc.
Once you set up the referral program, it works by itself and you need to step in only if you wish to make some changes. Otherwise, just sit back and watch your sales grow.
InviteBox is the ideal tool if you want to get the most out of your referral program, by targeting it at your social media followers and offering various types of rewards for different actions or goals. Whether you wish to grant access to premium content to clients who refer their friends or want to organize sweepstakes or contests, InviteBox helps you set up your referral program according to your wishes.
Woobox is the ultimate referral program tool, with full mobile and social media integration. You can either create a special landing page for your clients to refer their friends or you can embed the referral box anywhere in your website. This gives you a wide range of possibilities in developing not just one, but several types of referral programs with various reward systems. Thus you can test, compare, optimize and select the most successful type of referral program for your business.
4. Referral SaaSquatch
What is so special about this referral program tool? Perhaps it’s the up to date approach to managing referrals and sending thanks and discounts both to your loyal and your new customers? Or perhaps it’s the state of the art analytics page which helps you determine the exact value brought in by every client? Or maybe the fact that it integrates seamlessly into your website and allows the best customer experience with no hassle and just one sign-in for all types of actions? Either way, I consider it a solid, easy to implement and efficient referral program tool.
The simple and clean interface of this referral tool is the first thing that caught my eye. It is intuitive and delivers consistent value in creating the best widgets for friend referral and seamless third party integration for Mailchimp, Salesforce and more.
Of course, any referral program will be successful if you constantly offer amazing client experience and consistently top-quality products and services. But I am sure that you’ve already got that set up properly.