No matter in what direction your marketing strategy goes, there is only one direction your ads should take prospects: to a landing page. Landing pages are special web pages added to your website, where visitors are presented with an offer…
Design is always changing – from clothes, to home décor, to websites. Each year brings forth new trends, determined by the changes in our lives and the evolution of our tastes. While some trends are enduring and are so-called classic…
A picture is worth a thousand words. Words may lie, but photos don’t. These two statements prove that images are a core part of communication between people. When we are talking about doing business, photography and graphic design are an…
There are many factors contributing to the success of your ecommerce business, and your website is one of the key factors. Any potential customer will form an opinion on your business by browsing your website. This is why you should…
When we are discussing written messages, the two key components which define their success are the substance (meaning) and the form (the visual presentation). We have been discussing the substance of your marketing messages for some time now. Today we…
Fashion is forever changing and this also applies to web design. After all, the word ‘design’ itself means a creative layer that clothes a website and gives it an appealing look. Looking at the evolution of web design since the…
Even the greatest artists need inspiration, so it is understandable if you feel that you are running out of ideas while designing your web page. This is the moment when you need to refresh your imagination and creativity by taking…
The call to action button is the online version of the siren’s call, attracting as many people as possible to become your subscribers, leads and, eventually, customers. There are many things to say about the psychology and the careful testing…
Visual representation of information is the best format for people to understand it and commit it to memory for a long time. This is due to the fact that the human brain is better equipped for understanding physical notions than…
Landing pages are one of the key elements of any website. They are the pages you should direct all your prospects to when they click on your ads. A great landing page is your top conversion tool: it gets you…
How long have you had your website for? Five years? Longer than that? And when is it the last time you refreshed its design? These questions may puzzle you, but they are pertinent. Website design is no different from fashion:…
No website is complete without photos. They are necessary as backgrounds, or to illustrate your main pages and articles. Even the dullest government website has some photos on it. So, where does everyone get their photos? Large companies can afford…
Most small businesses use their websites to sell their products and services. Currently, setting up and managing an online store is quite simple and affordable. However, accepting online payments is a sensitive and strictly regulated aspect of running your online…
Colours are the visual spice of life, but just like pepper or cinnamon, too much of a good thing can turn bad. When you start planning the design of your website, there are three key issues you should communicate to…
“What’s in a font?” we could paraphrase Shakespeare and it is quite a legitimate question. First of all, they are the basis of all sorts of writing done on a computer. Secondly, they are in a wide variety, so it…
Doing business has changed dramatically in the online era. Even at a business to business level, the most valuable marketing and branding asset for any company is its website. Without exaggeration, the first impression a potential customer gets of your…
What makes a great business website? Is it the design? Or the contents? Which are the key elements visitors want to find on a website to continue browsing and take action? There are so many interlocking aspects which create an…
No doubt about it, WordPress is the king of web development platforms. It has earned this position by its solid, reliable functionalities, the high level of customisations which can be brought to a basic theme and the user-friendly control panel…
Web design for e-commerce sites is quite different from design for presentation or corporate websites. The main purpose of an e-commerce website is to get lots and lots of sales, and every visual element of such a website must be…
When people make the decision to buy a product, they go through a complex process in which emotions and logical arguments are working together to create the buying decisions. Many factors are taken into consideration, both at the conscious and…
At every year end, experts across all industries share their views on the new trends and developments which will rule over those industries in the coming year. It has become a tradition, and both professionals and interested stakeholders keep their…