We have been discussing a lot about local SEO in the past few weeks. And there is a reason for this. Ranking high in local searches is more important than ever. People are making searches with a specific intent: they…
Google Questions & Answers (Google Q&A) is a feature quietly launched three years ago that suddenly becomes very important for business owners and marketers. In the effort of getting ranked in local search results, businesses are working on improving the…
Local SEO is the new Holy Grail of digital marketing. Business owners and marketers went from “I want everyone to see my products” to “I want qualified customers to see my products”. Unless your business is selling digital products or…
Do you want your business to appear on Google Maps and on the first page of Google local search results? Of course you do! It is one of the most effective ways to bring new clients to your store or…
Ranking in local searches on Google is every businessman’s target. Instead of reaching out to people who may live to far away to qualify as customers, they want to reach people who live nearby, are likely to walk in the…
Local search marketing is the key to keeping your business afloat even in difficult times. People still need products and services. But right now they want to find them as close to home as possible. Even if they order items…
The Google May 2020 core update is here and has already won a few nicknames from marketers. “Pandemic Update” (from less optimistic people) or “May the Fourth Update” (from Star Wars fans) are the most popular. But behind these attempts…
Instagram is a social media network that attracts businesses mainly for building a brand image and showcasing their products and workplace. Through visual storytelling, they can reach out to current or potential customers, start conversations and build trust. But did…
The Coronavirus outbreak has changed the world and will probably leave a lasting effect in our lives. For many businesses, it meant closing their brick and mortar shops and making a part of their employees redundant. But we no longer…
Push notifications are messages consumers receive on their mobile phones from websites or apps they subscribed to. These messages are delivered to the user’s device even when they do not have the respective website or app open, or even logged…
For many entrepreneurs, 2020 was the year when they made the resolution to transition their physical business online. Three months into the year, it is not about a choice anymore. As governments across the world impose lockdowns to enforce social…
We’ve all heard about AI one way or another. In the not so distant past, it was the stuff of Sci-fi films. And then it became real. First there were the AI-powered robots that can work independently. Now we have…
As of the 12th of March, the World Health Organization declared the coronavirus outbreak a pandemic. But even weeks before this announcement, companies worldwide were feeling the whiplash of the new contagion which started in Wuhan, China. Dependent on finished…
SaaS (software as a service) products are in increasing demand, both in the B2B and the B2C sector. People have extremely flexible schedules these days. They travel a lot, work from the office, from home or from a coworking space….
A customer journey map is, possibly, the marketer’s only tool to navigate in the unknown territory of finding leads and converting them to clients. It helps develop a marketing strategy, create relevant content and plan the sequence of emails and…
Did you know that consumers are 3 times more likely to return a product purchased online than from a store? Also, that 48% of consumers returned an online purchase last year? These and more similar statistical data should make every…
In basic terms, the customer lifetime value (CLV) is the total profit you make from a client for the entire period when they purchase from you. Behind this basic explanation, there is a formula that helps you make this calculation:…
Social media demographics are the free version of a real time census for marketers. The evolution of various age groups, income bracket groups and other relevant groups help businesses assess the size of their market as well as the future…
Email marketing is not going anywhere. It takes less effort and money to create an email marketing strategy than focusing on sophisticated marketing tools which do not generate the same ROI. Emails can be mass scheduled, so you do not…
Backlinks are links that appear on other websites and point to one of your web pages. For example, when one of your tutorials is quoted in an article on a DIY website for solving a specific issue, your website earned…
Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital…
Cutting edge technology makes its way in every aspect of our lives, the most recent example being the popularity of augmented reality ads. These interactive forms of content overlay computer-generated objects on real-life images. This is the principle behind apps…
Local search marketing can help small businesses be visible and find customers. They no longer have to compete with large brands that are not location bound in their marketing strategies. At the same time, by focusing on their local area,…
Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain…
Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a…
Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become…
Is your Google AdWords PPC strategy ready for voice search? Yes, this is the latest worry for marketers and business owners all over the world. Your consumers are less and less likely to type in a search bar to look…
The Google Local Pack has become the most active battleground for local businesses, but not everyone can be a winner. Some companies are willing to wait and work on their SEO to get there. Others are willing to spend money…
The latest SEO trend is optimizing your website for voice search. This trend is the natural result of a definite change in the way users perform internet searches. As digital assistants become more conversational and skilled in natural language, they…
Google Local Pack and local search ranking, in general, are life savers for small and medium sized businesses. They no longer need to compete with large companies for customers all over the country. Instead, they can aim lower, but more…
In the internet age, small businesses are fighting a losing battle to compete with large companies in Google search results. They do not have the funds and the large teams of marketers of big box stores. They cannot bid as…
How will your clients find your website in the voice search era? They ask questions and digital assistants embedded in smartphones, wearables and home devices. This means that you have to optimise your website for these digital assistants. Thus, they…
What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How…
If you are running a local business, you must definitely rank on Google Local Pack. This placement is very visible to users both on mobile phones and on computers. The three local business recommendations appear next to the map. They…
Everything will be different when voice search becomes the norm. Notice that we did not say “if”. There is no question about the fact that voice search using smart devices is on the rise. People found how convenient it is…
Why do you need voice search optimisation tips for your website? Because voice search appears to be future of online searches – at least until we invent something even simpler and more convenient. With the increasing popularity of smart home…
Google Local Pack is the most envied piece of real estate on Google search result pages for local businesses. As visibility is more important than ever in a very crowded business landscape, brands are looking for any opportunity to stand…
What is voice search? And what has it to do with SEO? We are aware of your confusion on this topic, and this is exactly why we are sharing this article. First thing first, voice search officially appeared in 2011…
Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors…
Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The…
The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And…
A good content marketing strategy goes beyond what you post, where you post and when you post. Many companies are doing everything by the book, and yet the results are below expectation. There is one good reason for this: the…
Instagram marketing for a B2B company? Is this for real? Yes, it is. Corporate buyers are people like you and I. They have Instagram accounts, and they are just as likely to start following a potential supplier on this social…
A successful social media marketing strategy includes several platforms, so that you may reach as many potential customers as possible. Of course, it would be too expensive and time consuming to include all the social media networks in your online…
Why are we still talking about the visibility of a Facebook™ page in 2019, when organic reach is virtually dead? Simply because it is not completely gone and you must try and get as much free views as you can…
B2B marketing is extremely challenging even in the best market conditions. It is a smaller sized market in terms of number of potential prospects, for one. For another, the leads are highly skilled and specialised persons, who know exactly what…
We are intelligent beings and make logical decisions about our life and future. But we are also ruled by our emotions and feelings, and this emotional part of us comes to light when we are considering a new purchase. …
Selling beauty is one of the most difficult jobs in the world. People are vain by nature, but in the last decade, the public image has become more important than ever. Social media gives every person the chance to…
While Facebook™ is the king of social media marketing, Instagram should be treated like a queen, too. For one, Instagram is owned by Facebook™. This means that many Facebook™ users also have accounts on this platform and link them…
We live in the era of speed. We are ready to move on to 5G internet speed, we have an app for everything to give us access to information and shopping. And we want to get to the gist…