The Google Maps API (Application Programming Interface) is one of the most useful tools developed by the tech giant. Webmasters can embed a portion of Google Maps into business websites so that potential clients can easily find their headquarters or…
A brand story is an integral part of your business. At the very basic level, it provides an answer to the question: why does this business exist? At the higher and more refined level, it speaks to prospective customers, is…
How will digital marketing work in a post-COVID world? Will it change tremendously? Will it still be relevant? Right now, millions of marketers and business owners around the world are asking these questions. For the first time in a long…
If you are reading this now, you are probably wondering what to do with your content strategy for the rest of 2020. You had planned your ad campaigns, your social media posting calendar and your blog post topics carefully. And…
Nonprofits are an essential part of our society. They raise awareness about major issues and vulnerable groups, organise actions to help them and seek donations to fund their programmes. However, although most people want to do good, the internet allowed…
Daycares and nurseries provide an essential service in any community. They allow parents to go to work and secure their family’s financial future while knowing that their children are looked after with loving care. However, daycares and nurseries cannot just…
The COVID pandemic has changed the way we live and work. Many executives and employees learned to work and collaborate from home. Marketers discovered new creative ways to connect with audiences and promote sale in a 100% online environment. And…
Restaurants were among the most affected businesses by the recent pandemic. Indeed, in many countries they are still closed and their owners had to adapt to home deliveries to stay in business. But even after lockdown is lifted everywhere, restaurants…
Google Maps is one of the most frequently used applications by Android phone owners. It helps them navigate to their place of destination, helps them pinpoint their location and calculate the shortest route to a place they need to go…
Many of our readers have been struggling with the creation and optimisation of their Google My Business listing. This is why we decided to take this opportunity to give you a step by step guide to this process. As you…
Restaurants are, by definition, local businesses. It would take a truly out of the world experience for someone to drive for tens of miles just to enjoy a meal. And this is why, as a restaurant owner, you should strive…
In a past article, we showed you how to create and verify your Google My Business listing. We also published several articles showing how this listing helps you rank higher for local searches. But many of our clients have asked…
Google Maps has become the daily companion for everyone walking or driving to a place they’ve never been to. All they have to do is look at the map and follow the step by step directions. And, as they walk…
We have been discussing a lot about local SEO in the past few weeks. And there is a reason for this. Ranking high in local searches is more important than ever. People are making searches with a specific intent: they…
Google Questions & Answers (Google Q&A) is a feature quietly launched three years ago that suddenly becomes very important for business owners and marketers. In the effort of getting ranked in local search results, businesses are working on improving the…
Local SEO is the new Holy Grail of digital marketing. Business owners and marketers went from “I want everyone to see my products” to “I want qualified customers to see my products”. Unless your business is selling digital products or…
Do you want your business to appear on Google Maps and on the first page of Google local search results? Of course you do! It is one of the most effective ways to bring new clients to your store or…
Ranking in local searches on Google is every businessman’s target. Instead of reaching out to people who may live to far away to qualify as customers, they want to reach people who live nearby, are likely to walk in the…
Local search marketing is the key to keeping your business afloat even in difficult times. People still need products and services. But right now they want to find them as close to home as possible. Even if they order items…
The Google May 2020 core update is here and has already won a few nicknames from marketers. “Pandemic Update” (from less optimistic people) or “May the Fourth Update” (from Star Wars fans) are the most popular. But behind these attempts…
Instagram is a social media network that attracts businesses mainly for building a brand image and showcasing their products and workplace. Through visual storytelling, they can reach out to current or potential customers, start conversations and build trust. But did…
The Coronavirus outbreak has changed the world and will probably leave a lasting effect in our lives. For many businesses, it meant closing their brick and mortar shops and making a part of their employees redundant. But we no longer…
Push notifications are messages consumers receive on their mobile phones from websites or apps they subscribed to. These messages are delivered to the user’s device even when they do not have the respective website or app open, or even logged…
For many entrepreneurs, 2020 was the year when they made the resolution to transition their physical business online. Three months into the year, it is not about a choice anymore. As governments across the world impose lockdowns to enforce social…
We’ve all heard about AI one way or another. In the not so distant past, it was the stuff of Sci-fi films. And then it became real. First there were the AI-powered robots that can work independently. Now we have…
As of the 12th of March, the World Health Organization declared the coronavirus outbreak a pandemic. But even weeks before this announcement, companies worldwide were feeling the whiplash of the new contagion which started in Wuhan, China. Dependent on finished…
SaaS (software as a service) products are in increasing demand, both in the B2B and the B2C sector. People have extremely flexible schedules these days. They travel a lot, work from the office, from home or from a coworking space….
A customer journey map is, possibly, the marketer’s only tool to navigate in the unknown territory of finding leads and converting them to clients. It helps develop a marketing strategy, create relevant content and plan the sequence of emails and…
Did you know that consumers are 3 times more likely to return a product purchased online than from a store? Also, that 48% of consumers returned an online purchase last year? These and more similar statistical data should make every…
In basic terms, the customer lifetime value (CLV) is the total profit you make from a client for the entire period when they purchase from you. Behind this basic explanation, there is a formula that helps you make this calculation:…
Social media demographics are the free version of a real time census for marketers. The evolution of various age groups, income bracket groups and other relevant groups help businesses assess the size of their market as well as the future…
Email marketing is not going anywhere. It takes less effort and money to create an email marketing strategy than focusing on sophisticated marketing tools which do not generate the same ROI. Emails can be mass scheduled, so you do not…
Backlinks are links that appear on other websites and point to one of your web pages. For example, when one of your tutorials is quoted in an article on a DIY website for solving a specific issue, your website earned…
Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital…
Cutting edge technology makes its way in every aspect of our lives, the most recent example being the popularity of augmented reality ads. These interactive forms of content overlay computer-generated objects on real-life images. This is the principle behind apps…
Local search marketing can help small businesses be visible and find customers. They no longer have to compete with large brands that are not location bound in their marketing strategies. At the same time, by focusing on their local area,…
Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain…
Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a…
Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become…
Is your Google AdWords PPC strategy ready for voice search? Yes, this is the latest worry for marketers and business owners all over the world. Your consumers are less and less likely to type in a search bar to look…
The Google Local Pack has become the most active battleground for local businesses, but not everyone can be a winner. Some companies are willing to wait and work on their SEO to get there. Others are willing to spend money…
The latest SEO trend is optimizing your website for voice search. This trend is the natural result of a definite change in the way users perform internet searches. As digital assistants become more conversational and skilled in natural language, they…
Google Local Pack and local search ranking, in general, are life savers for small and medium sized businesses. They no longer need to compete with large companies for customers all over the country. Instead, they can aim lower, but more…
In the internet age, small businesses are fighting a losing battle to compete with large companies in Google search results. They do not have the funds and the large teams of marketers of big box stores. They cannot bid as…
How will your clients find your website in the voice search era? They ask questions and digital assistants embedded in smartphones, wearables and home devices. This means that you have to optimise your website for these digital assistants. Thus, they…
What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How…
If you are running a local business, you must definitely rank on Google Local Pack. This placement is very visible to users both on mobile phones and on computers. The three local business recommendations appear next to the map. They…
Everything will be different when voice search becomes the norm. Notice that we did not say “if”. There is no question about the fact that voice search using smart devices is on the rise. People found how convenient it is…
Why do you need voice search optimisation tips for your website? Because voice search appears to be future of online searches – at least until we invent something even simpler and more convenient. With the increasing popularity of smart home…
Google Local Pack is the most envied piece of real estate on Google search result pages for local businesses. As visibility is more important than ever in a very crowded business landscape, brands are looking for any opportunity to stand…