Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital…
Cutting edge technology makes its way in every aspect of our lives, the most recent example being the popularity of augmented reality ads. These interactive forms of content overlay computer-generated objects on real-life images. This is the principle behind apps…
Local search marketing can help small businesses be visible and find customers. They no longer have to compete with large brands that are not location bound in their marketing strategies. At the same time, by focusing on their local area,…
Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain…
Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a…
Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become…
Is your Google AdWords PPC strategy ready for voice search? Yes, this is the latest worry for marketers and business owners all over the world. Your consumers are less and less likely to type in a search bar to look…
The Google Local Pack has become the most active battleground for local businesses, but not everyone can be a winner. Some companies are willing to wait and work on their SEO to get there. Others are willing to spend money…
The latest SEO trend is optimizing your website for voice search. This trend is the natural result of a definite change in the way users perform internet searches. As digital assistants become more conversational and skilled in natural language, they…
Google Local Pack and local search ranking, in general, are life savers for small and medium sized businesses. They no longer need to compete with large companies for customers all over the country. Instead, they can aim lower, but more…
In the internet age, small businesses are fighting a losing battle to compete with large companies in Google search results. They do not have the funds and the large teams of marketers of big box stores. They cannot bid as…
How will your clients find your website in the voice search era? They ask questions and digital assistants embedded in smartphones, wearables and home devices. This means that you have to optimise your website for these digital assistants. Thus, they…
What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How…
If you are running a local business, you must definitely rank on Google Local Pack. This placement is very visible to users both on mobile phones and on computers. The three local business recommendations appear next to the map. They…
Everything will be different when voice search becomes the norm. Notice that we did not say “if”. There is no question about the fact that voice search using smart devices is on the rise. People found how convenient it is…
Why do you need voice search optimisation tips for your website? Because voice search appears to be future of online searches – at least until we invent something even simpler and more convenient. With the increasing popularity of smart home…
Google Local Pack is the most envied piece of real estate on Google search result pages for local businesses. As visibility is more important than ever in a very crowded business landscape, brands are looking for any opportunity to stand…
What is voice search? And what has it to do with SEO? We are aware of your confusion on this topic, and this is exactly why we are sharing this article. First thing first, voice search officially appeared in 2011…
Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors…
Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The…
The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And…
A good content marketing strategy goes beyond what you post, where you post and when you post. Many companies are doing everything by the book, and yet the results are below expectation. There is one good reason for this: the…
Instagram marketing for a B2B company? Is this for real? Yes, it is. Corporate buyers are people like you and I. They have Instagram accounts, and they are just as likely to start following a potential supplier on this social…
A successful social media marketing strategy includes several platforms, so that you may reach as many potential customers as possible. Of course, it would be too expensive and time consuming to include all the social media networks in your online…
Why are we still talking about the visibility of a Facebook™ page in 2019, when organic reach is virtually dead? Simply because it is not completely gone and you must try and get as much free views as you can…
B2B marketing is extremely challenging even in the best market conditions. It is a smaller sized market in terms of number of potential prospects, for one. For another, the leads are highly skilled and specialised persons, who know exactly what…
We are intelligent beings and make logical decisions about our life and future. But we are also ruled by our emotions and feelings, and this emotional part of us comes to light when we are considering a new purchase. …
Selling beauty is one of the most difficult jobs in the world. People are vain by nature, but in the last decade, the public image has become more important than ever. Social media gives every person the chance to…
While Facebook™ is the king of social media marketing, Instagram should be treated like a queen, too. For one, Instagram is owned by Facebook™. This means that many Facebook™ users also have accounts on this platform and link them…
We live in the era of speed. We are ready to move on to 5G internet speed, we have an app for everything to give us access to information and shopping. And we want to get to the gist…
Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of…
One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together,…
The Holy Grail of marketing is to give everyone the right message about the right product at the right moment. When this goal is reached and a formula of sorts is found, we can say that a marketer’s job becomes…
When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads….
For many business owners, the idea of an online strategy is a “this-or-that” approach. Some use email marketing, while others use Facebook™ marketing. But too many of them consider splitting their marketing budget so that they use Facebook™ AND email….
Webinars are among the most effective lead nurturing strategies out there: they let you demonstrate your authority while connecting with your audience in direct conversation. Successful webinars usually end with lots of qualified leads, and even sales if you pitch…
One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly…
Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and…
May 15, 2018 will be an important date for every online business and digital marketer. On this day, the European Union’s General Data Protection Regulation (GDPR) will come into effect and forever change our concept of data collection and privacy…
Repurposing existing content is one of the ways in which you can keep up with your social media calendar without working too hard seeking new topics to approach. There are several ways in which you can repurpose content, such as:…
Measurement must be one of the daily activities of marketers and content strategists. You have to measure the reach of a brand image, the impact of content, and the effectiveness of the lead nurturing and sales funnel strategies. In the…
In order to be effective, marketing strategies need to be addressed to a specific market segment. The message you craft and send out needs to resonate with these people’s interests and beliefs, and should solve their needs and ease their…
Webinars are the most direct form of interaction between you and your leads and customers, because you meet them face to face, albeit in a cyber world. You speak directly to them, and they can ask questions which you can…
Every small business owner knows the meaning of the phrase ‘growing pains’. You probably spend lots of time thinking of ways to grow your business, move up to the next revenue threshold and reach new customers and new territories. Some…
“Thank you”: two simple words with a huge meaning behind them. Whenever we hear them, we feel good. This is exactly what happens when you thank your leads for taking an action, even if it is only downloading an e-book…
On 25 January, Google announced in a blog post on its official website that it made changes in the Ads Settings, allowing users to restrict even more than before the number of Google ads they see. This decision is coming…
Retargeting is the art of bringing back customers to your store when they are ready to walk out. In the B2B world, retargeting is of the utmost importance; you are competing for a smaller customer base compared to B2C marketers,…
If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and…
A digital marketer’s work cannot wait in stand by, even during a commute drive or as you get from one business meeting back to the office. You need to know whether your ad campaigns work or if your brand reputation…
Most of the work we do today as marketers or business owners is online. The typical day of any professional involves sitting before a computer and using various online tools and apps to create and test products, attract customers and…