Facebook has a constant policy of acquiring start-ups it considers worth developing. Some of the most notorious acquisitions of this type are Instagram, Whatsapp and Oculus. Others were shut down some time, without much hue and cry. The latest movement…
Targeting Facebook users with ads is so incredibly detailed, that any business operating in any niche can find ideal customers. This is why Facebook is probably the best social media platform for marketing, both for B2B and B2C companies. To…
What are social media marketing attribution models and why should you care about them? The answer is simple: you need to know the precise social media channel that triggered a sale and, thus, the revenue for your advertising expense. The…
New Year, new business goals and new calculations to know how much money you need to set aside for your social media marketing budget. This can be a stressful time for any business owner, even more so for those who…
In social media marketing, change is the only permanent characteristic. But where does change come from? For the largest part, it is influenced by the way people react to marketing messages and communicate with their favourite brands. Also, the way…
At the year draws to an end, it is time to consider the action plan for 2020. As you know, the trends in social media marketing keep changing. And you have to stay in the loop if you want to…
All musicians and bands dream of the day when they make a breakthrough and become famous. But for every rock star there are hundreds of thousands of aspiring artists who never manage to grow their fan base beyond their local…
Professional services companies need to rethink their strategy for finding new clients. For decades, these B2B service providers have relied on referrals and in-person networking to secure new contracts. But now, things have changed. Corporate buyers rely on online searches…
Every homeowner wants to keep their property in good conditions and even increase its value through home improvement works. From a brand new door to a fresh coat of paint or new wooden floors, your business can help residential owners…
Charities and nonprofits took a big hit from internet scammers over the years. Right now, it is very difficult for genuine organisations that want to do good to persuade people to donate their money or time for their causes. However,…
Everyone needs a car repair shop every once in a while. But this does not mean that all you have to do is open your business and the customers will come pouring in. There are other car repair shops in…
Education is the key to success and many parents opt for private schools to make sure that their children have the best start in life. From less crowding to modern equipment in the classroom, private schools offer various benefits, as…
Everyone needs a doctor, but this does not mean that all you have to do is open a medical practice. Medicine is a very sensitive field of activity. People need to trust a doctor before they book an appointment. So,…
Home inspectors are very necessary in real estate deals or insurance appraisals. They analyse the structure and the utilities networks in a building, looking for flaws, potential damages and hidden faults. Given the importance of their job, it would seem…
Cleanliness is a basic need for everyone. From the smallest studio apartment to large office buildings, cleaning is one activity all living and working spaces have in common. And since people want more spare time to spend with their family…
When Steve Jobs famously said “there’s an app for that” he had no idea that quite soon there will be an app for everything, from private clinics to news and media services. Right now, there is a huge competition among…
Financial services businesses such as investment broker, banks and other lenders have to face high competition and increasing pressure from new entrants, such as cryptocurrency brokers and fintech companies. To stay relevant and successful, these companies need to embrace the…
Instagram Stories are among the most popular type of social media content. Short and punchy, featuring high quality graphics and cool filters, this form of disappearing content features high in the content mix of many top brands. Of course, these…
Social media marketing is cost effective and efficient, if you do it right. There are written and unwritten rules about what businesses should do. The written rules are the terms and conditions set by each social media platform. The unwritten…
Are you looking for qualified candidates for your job openings? And do you know where to look for them? If you are only using job boards and job fairs, you are missing out a lot. You are not reaching out…
Facebook is a great marketing tool, and with every new content creation and measurement tool it gets better. As the Facebook Team rolls out new forms of content creating and sharing, marketers need to know how effective they are. Right…
The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what…
You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the…
Although you many not be aware what Quora is, you have probably used it at a certain point. It was when you were looking for an expert answer to a complex question and Quora came up at the top of…
Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And…
We said for a long time that video is the king of content on all social media platforms, but especially on Facebook™, and now, two independent studies have the numbers that prove it. Using empirical research, the two studies focused…
Facebook™ is changing – that is the news item you’ve been reading for a couple of weeks now. The biggest social media platform does not want to lose its dominant position. However, this position has been threatened by several major…
Social media marketing plays an ever-increasing role for businesses across the world and we are not just making a statement, but drawing conclusions from a recent survey conducted by The Manifest, a business news website in the USA. The authors…
Many sales are the result of opportunity: the right ad is shown to the right person at the right moment. But this opportunity is not subject to luck or guesswork. Instead, it is the result of careful planning and audience…
2018 was a year of great turmoil and changes for Facebook™. We still see the aftershocks of the Cambridge Analytica scandal – and this precise event led to the many changes made by the Facebook™ team. One of the key…
Facebook™ is, probably, the most marketing-friendly social media network and the Facebook™ team is constantly improving its ad creation tools and campaign management panel. Recently, marketers have gained access to a new and extremely useful tool: Facebook™ Attribution. What Is…
You should not step into 2019 without a clear plan for your social media content. 2018 is almost behind us and we are ready to step into the next year. This is the time of counting our winnings and…
Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if…
Facebook™ remains the number one social media network for lead generation and online marketing strategies. It has grown into a mature platform preferred mostly by people over 25 years old. This means that you are most likely to find your…
Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach. …
Webinars are among the most effective lead nurturing strategies out there: they let you demonstrate your authority while connecting with your audience in direct conversation. Successful webinars usually end with lots of qualified leads, and even sales if you pitch…
Facebook™ advertising continues to lead as one of the most efficient and cost effective digital marketing strategies, even after the Cambridge Analytica scandal. It had nothing to do with the businesses, marketers and brands that try to establish an open…
Running your business is a complex, full-time activity–and with many overtime hours of work, as well. Between working on new products, keeping in touch with customers, and keeping all financial and legal documents in order, your daily schedule is full…
Repurposing existing content is one of the ways in which you can keep up with your social media calendar without working too hard seeking new topics to approach. There are several ways in which you can repurpose content, such as:…
Every small business owner knows the meaning of the phrase ‘growing pains’. You probably spend lots of time thinking of ways to grow your business, move up to the next revenue threshold and reach new customers and new territories. Some…
Referral marketing is the most effective form of marketing; social media is the best place to find leads for your business. So it is no wonder that referral marketing and social media have been brought together, creating a powerful marketing…
Lights, camera, action! You are just getting ready for your first Facebook™ live video. This is very good, because all the statistical data we have prove that this type of video is very effective: Live videos get 10 times more…
Social media marketing strategies cost less than large-scale channel strategies such as outdoor banners and TV commercials. However, it is unlikely that your business will get anywhere with an inadequate budget. As competition for the same digital real estate has…
Like business meeting negotiation, social selling is an art. It is a soft version of the sales pitch– a complex process in which you turn perfect strangers into happy clients. But, just like any art, there are people who excel…
For years, LinkedIn has been pretty conservative in the way it has allowed users to share content and interact with each other. Mostly, this attitude of the developers came from the desire to keep this platform professional, and to encourage…
Video is the king of content and YouTube is one of the best platforms for sharing your videos. Since it has been acquired by Google, YouTube has become a search engine in its own right. When people want to search…
On the 16th of January, Google announced that it is changing the rules of monetization for YouTube. So far, a channel had to accumulate a total of 10,000 views in order to be eligible for the YouTube Partner Program (YPP)….
Most of the work we do today as marketers or business owners is online. The typical day of any professional involves sitting before a computer and using various online tools and apps to create and test products, attract customers and…
A lot of the advice we share in our blog posts have to do with creating and maintaining a conversation with your followers on the social media. This involves answering to comments and private messages and encouraging your followers to…
Customer segmentation and targeting is the only way in which you can make sure that you spend your advertising money efficiently on social media ads. And as people become more and more resistant to ads, the social media platforms try…