Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if…
The best way of getting a good return on investment on your Facebook™ is making sure you serve the right ad to the right persons and in the right place. As the social media network grew and diversified into separate…
When you base your ecommerce on proven principles, it's much easy to be profitable. Here are 3 pillars to base your sales strategy on. Build an audience relationship. (Traffic) Send them your offer. (Conversion) Make sure it's profitable. (Economics) Here…
Have you ever wanted to convert more window shoppers into sales? Here’s a simple truth. Window shoppers aren’t profitable unless you have a way to bring them back to buy LATER. This is the same for an online and physical…
Social media marketing is not at all cheap, but businesses don’t mind paying if they obtain the desired results. But that does not happen all the time, and the platform with the most disparate results between ad budget and ROI…
Winning a customer is a complex and expensive process. Therefore, your business should be able to retain your customers’ loyalty for as long as possible – at least until you have recovered all the costs for bringing them to your…
As we prepare to say goodbye to 2017, it is a good time to take a look back and see how it changed the social media advertising landscape. New trends emerged this year and they will continue to grow strong….
Every marketer and business owner has one key expense under scrutiny all the time: the marketing budget. This is money spent to acquire new customers. Whether they reach a full return on investment or not depends on several factors: how…
The era of organic reach is over on each and all of the social media platforms. The rule is simple: if you are a business and want to reach potential customers with your posts, you have to pay. You are…
Seeing is believing – and this is exactly what we will do in this article. We will show you some of the best performing Facebook™ ads. But we will not do just that: we will tell you why these ads…
‘Tis the season of giving… and your business can be the one providing people with great gift ideas. Let us face it, no matter how depressing the autumn sales season was, you can save it during the holidays. It is…
Facebook™ is by far the social media platform with the strongest focus on advertising and marketing. It was the first one to introduce paid reach and ads. It created the Pixel – the code allowing marketers to track visitors to…
This guest blog from Simon Dell talks about why Facebook Ads & SEO work so well together If you’re reading this blog on the AdChief website, you don’t need to be convinced of the benefit of Facebook ads. When done…
Shopping is not a rational decision, but one triggered by emotions. It does not matter if it is a piece of fancy jewellery, a sofa or a car, people have to desire a product in order to click on the…
Mobile ads may well be the key advertising tool of the future. People have left behind computers as the main devices for browsing the internet, and use their smartphones instead. Since the medium always influences the format of advertising, you…
Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding…
Advertorials are, probably, the first form of native advertising. The first advertorials appeared in magazines and newspapers, before the age of internet. To define an advertorial, it is a piece of promotional content which looks and reads like actual articles…
Most of our posts have been about social media ads so far. But this does not mean that you should completely discard banner ads, displayed on various websites. If you found a good partner website, or a website popular among…
Mobile advertising is on the rise, for the simple reason that people are more likely to use their smartphone than any other device for browsing the internet. Mobile ads have, thus, evolved as a species of their own – quite…
Mobile advertising has become a key element of modern advertising. Many companies reserve the largest part of their advertising budget for mobile ads and campaigns. It is easy to understand the reason why: people are now connecting to the digital…
The millennials are the generation born between 1982 and 2002, and now take over the job market from the retiring baby boomers. This means that millennials are most likely a significant part of your potential customers. So, you need to…
Advertising, while evolving into the world of audio and video, is still based on words. These words should stir emotions, persuade, bring evidence, and make people lust for a product. Talented copywriters of yesterday are now included in a hall…
2017 is already here and like any fresh start it makes people wonder what it has in store for us. For marketers and business owners, the natural question to ask is: how will online advertising evolve and where will it…
Not everyone has a way with words, and this is probably why despite all your efforts your online ads do not really perform well. After many cycles of A/B testing and significant expenses without achieving the projected ROI, you finally…
Advertising is, at its core, the art of using persuasive words to sell products and services. Over the decades, various advertising strategies became trendy and then fell into obsolescence, but the basic principle stayed the same: create powerful emotions and…
If a picture is worth a thousand words, then a great headline is everything in your ad copy. In fact, there is nothing more important in any social media ad than putting the right spin on the headline, using the…
Myths and urban legends are a part of our lives and they extend to every little aspect which affects us – even the social media. The internet is an incredibly fast tool for spreading information, both true and false. And…
This is something that has happened to many marketers and entrepreneurs: they prepared an ad for Facebook™, double-checked everything…and it remained with the status “pending”. After a while, the status changed to “rejected”. The most frequent reason why Facebook™ rejects…
Facebook advertising is a game with complex rules – and if you do not learn them quickly, you will pay a lot in terms of wasted budgets with zero ROI. One of the things which confounds marketers and small business…
LinkedIn is a special kind of social media platform: it is specifically addressed to professionals and business people who wish to expand their networks, find new work and business opportunities, and connect with former college friends, work colleagues and industry…
Facebook still remains one of the main sources of qualified leads and potential customers for businesses of all sizes. And the most efficient way of reaching them is through Facebook ads. Let us just take a moment and remind you…
Small businesses have a hard time surviving in a highly competitive environment. Most of them are a one-man show, and it is extremely hard for just one person to manage daily operations, develop products, attract new customers and keep them…
Colours add visual spice to everything around us. And each colour tells a story. At the beginning, psychologists noted people’s different behaviour when exposed to a specific colour, and then marketers took note of this and used it to build…
Words are magical… they send good wishes, love messages, promises, and confirmations that we understand each other, respect each other and wish to help each other. The art of expressing thoughts and feelings through words is as old as humanity….
There was a popular TV show in the ‘90s with a title song stating “love and marriage go together like a horse and carriage”. The same analogy works perfectly for business and advertising. You can’t have one without the other…
So, the moment has come: you’ve realised that you need some help with your Facebook advertising and have decided to hire an agency. This is a good decision, provided that you know exactly what you want the agency to achieve…
Even though online advertising is an ever changing landscape, there are things which work for a definite number of reasons and for a sufficient period of time to be called trends. The year 2015, or the half of it which…