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Category: Advertising

Home Archive by Category "Advertising"
social media ads copy

How to Write Highly Converting Social Media Ads Copy

03/12/2018Advertising, Social Marketingcopywriting, social media adsAdChief

Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if…

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Best Practices for Facebook Ad Placement in 2018

Best Practices for Facebook™ Ad Placement in 2018

04/09/2018Advertising, Facebook AdsAdChief

The best way of getting a good return on investment on your Facebook™ is making sure you serve the right ad to the right persons and in the right place. As the social media network grew and diversified into separate…

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5 Ways To Explode Your Online Sales With Retargeting

03/08/2018AdvertisingOmar Westerberg

When you base your ecommerce on proven principles, it's much easy to be profitable.  Here are 3 pillars to base your sales strategy on. Build an audience relationship. (Traffic) Send them your offer. (Conversion) Make sure it's profitable. (Economics) Here…

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Socials area of a house

Window Shoppers Buy $7,745 Of Outdoor Living Gear After Seeing $1,127 In Ads Giving A 6.8x Return

31/07/2018AdvertisingOmar Westerberg

Have you ever wanted to convert more window shoppers into sales? Here’s a simple truth.  Window shoppers aren’t profitable unless you have a way to bring them back to buy LATER. This is the same for an online and physical…

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Ways to Stop Fake Clicks on Your Facebook™ Ads

Ways to Stop Fake Clicks on Your Facebook™ Ads

05/03/2018Advertising, Facebook AdsAdChief

Social media marketing is not at all cheap, but businesses don’t mind paying if they obtain the desired results. But that does not happen all the time, and the platform with the most disparate results between ad budget and ROI…

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Simple Yet Effective Facebook Ads Tactics for Customer Retention

Simple Yet Effective Facebook™ Ads Tactics for Customer Retention

10/01/2018Advertising, Facebook AdsAdChief

Winning a customer is a complex and expensive process. Therefore, your business should be able to retain your customers’ loyalty for as long as possible – at least until you have recovered all the costs for bringing them to your…

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Top Changes in Social Media Advertising in 2017

Top Changes in Social Media Advertising in 2017

25/12/2017Advertising, Social MarketingAdChief

As we prepare to say goodbye to 2017, it is a good time to take a look back and see how it changed the social media advertising landscape. New trends emerged this year and they will continue to grow strong….

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Social Media vs. Google vs. Banner Ads – Which Is the Most Effective

Social Media vs. Google vs. Banner Ads – Which Is the Most Effective?

18/12/2017Advertising, Facebook AdsAdChief

Every marketer and business owner has one key expense under scrutiny all the time: the marketing budget. This is money spent to acquire new customers. Whether they reach a full return on investment or not depends on several factors: how…

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Why You Should Invest in Social Media Advertising in 2018

Why You Should Invest in Social Media Advertising in 2018

18/12/2017Advertising, Facebook AdsAdChief

The era of organic reach is over on each and all of the social media platforms. The rule is simple: if you are a business and want to reach potential customers with your posts, you have to pay. You are…

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The Best Performing Facebook™ Ads in 2017 and Why They Work

The Best Performing Facebook™ Ads in 2017 and Why They Work

11/12/2017Advertising, Facebook AdsAdChief

Seeing is believing – and this is exactly what we will do in this article. We will show you some of the best performing Facebook™ ads. But we will not do just that: we will tell you why these ads…

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How to Get the Most out of Social Advertising This Holiday Season

How to Get the Most out of Social Advertising This Holiday Season

10/12/2017AdvertisingAdChief

‘Tis the season of giving… and your business can be the one providing people with great gift ideas. Let us face it, no matter how depressing the autumn sales season was, you can save it during the holidays. It is…

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Key Updates for Facebook Ads Manager in 2017

Key Updates for Facebook™ Ads Manager in 2017

20/11/2017Advertising, Facebook AdsAdChief

Facebook™ is by far the social media platform with the strongest focus on advertising and marketing. It was the first one to introduce paid reach and ads. It created the Pixel – the code allowing marketers to track visitors to…

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SEO & Facebook Need the Same Fuel

14/11/2017Advertising, Facebook Ads, Online marketingphil

This guest blog from Simon Dell talks about why Facebook Ads & SEO work so well together If you’re reading this blog on the AdChief website, you don’t need to be convinced of the benefit of Facebook ads. When done…

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The Role of Emotion in Ad Copywriting

The Role of Emotion in Ad Copywriting

06/11/2017Advertising, CopywritingAdChief

Shopping is not a rational decision, but one triggered by emotions. It does not matter if it is a piece of fancy jewellery, a sofa or a car, people have to desire a product in order to click on the…

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Key Features of a Highly Converting Mobile Ad Campaign

Key Features of a Highly Converting Mobile Ad Campaign

16/10/2017AdvertisingAdChief

Mobile ads may well be the key advertising tool of the future. People have left behind computers as the main devices for browsing the internet, and use their smartphones instead. Since the medium always influences the format of advertising, you…

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Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding of the audience you are addressing, to tailor your tone of voice and messages to their preferences and, ultimately, to humanise your target audience. Building buyer personas should be the first step your marketing team takes before coming up with slogans, sales funnels and other elements of the strategy. In truth, you should know your buyer persona from day 1 when you are open for business. However, the reality of things is that you will need to use a blend of actual information about your customers and educated guesses to create a believable buyer persona. What Does a Buyer Persona Look Like? Buyer personas are templates to be filled in, like a person’s data sheet. They should contain a combination of demographic data and psychological characteristics which help you understand your customer group in the most intimate way possible. The basic buyer persona data sheet should contain the following information: Name – you should always think of the buyer persona as an actual person, so give them a name Age and sex – depending on the specific products you sell (for older people or for younger peoples, for women or for men) this information is critical Social status – married, with or without children, or single Profession – a person’s profession determines many choices in their lives, such as their house, car, clothes, hobbies, etc. Income – the estimated annual income for the respective profession – it helps you determine how much your buyer persona is willing to pay for various products Location – where they live and work determines their lifestyle and choices; it also helps you define your area of interest to target your ads Life goals/ Values – what do they want to achieve in life? How do they want to be seen by their peers/friends/neighbours? What motivates them in their life choices? Challenges/ Fears – what stands between them and their life goals? How are their values and choices challenged by the circumstances they are facing in life and at work? How can your business or product help? – create the perfect pitch for your marketing messages by finding the correlation between your product and the challenges and fears of your buyer persona. Now, Where Do You Find the Data for This Profile? It is obvious that you cannot apply guesswork to all these items. Most of them need to be based on actual information you have concerning your customers. Here are some simple and effective ways to retrieve this information: Google Analytics for Your Website The analytics page of your website contains detailed information about the people who visit your website. The Audience tab in the Google Analytics page contains the following items: Demographics: age, gender Interests: affinity categories, in-market segments Geo: language, location The interests are displayed as percentages of the respective person’s entire activity online (searches, websites visited, etc.). Social Media Insights Among all the social media platforms, Facebook™ has probably the most advanced Insights panel. It shows you advanced demographic data for your followers, as well as very detailed interests. Polls and Surveys You can take action on your own and find out more about your customers. Polls and surveys are very helpful, especially if you offer a small reward for people’s time. Do not create one long and detailed survey (most likely no one will take the time to fill it in). Instead, break it down into three or four surveys and launch them over a period of time. Focus Groups This option will cost you money in terms of leasing a location and offering refreshments and rewards to participants, but it is also the most effective way of learning more about your customers, their lifestyles, and how they relate to your brand and products.

How to Create Detailed Buyer Personas for Your Marketing Strategy

19/09/2017Advertising, Lead generation, Online marketingAdChief

Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding…

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How to Write an Advertorial That Doesn’t Look Like an Ad

How to Write an Advertorial That Doesn’t Look Like an Ad

11/09/2017Advertising, CopywritingAdChief

Advertorials are, probably, the first form of native advertising. The first advertorials appeared in magazines and newspapers, before the age of internet. To define an advertorial, it is a piece of promotional content which looks and reads like actual articles…

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Killer Design Tips for Effective Banner Ads

Killer Design Tips for Effective Banner Ads

04/09/2017Advertising, Creative, Web DesignAdChief

Most of our posts have been about social media ads so far. But this does not mean that you should completely discard banner ads, displayed on various websites. If you found a good partner website, or a website popular among…

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Top Mobile Advertising Trends Which You Need to Know About

Top Mobile Advertising Trends Which You Need to Know About

14/08/2017Advertising, Online marketingAdChief

Mobile advertising is on the rise, for the simple reason that people are more likely to use their smartphone than any other device for browsing the internet. Mobile ads have, thus, evolved as a species of their own – quite…

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The 4 Cs of Mobile Advertising

The 4 Cs of Mobile Advertising

28/05/2017AdvertisingAdChief

Mobile advertising has become a key element of modern advertising. Many companies reserve the largest part of their advertising budget for mobile ads and campaigns. It is easy to understand the reason why: people are now connecting to the digital…

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Advertising for Millennials - What You Need to Know

Advertising for Millennials – What You Need to Know

21/05/2017AdvertisingAdChief

The millennials are the generation born between 1982 and 2002, and now take over the job market from the retiring baby boomers. This means that millennials are most likely a significant part of your potential customers. So, you need to…

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7 Words to Stop Using in Your Ad Copy

7 Words to Stop Using in Your Ad Copy

05/02/2017Advertising, CopywritingAdChief

Advertising, while evolving into the world of audio and video, is still based on words. These words should stir emotions, persuade, bring evidence, and make people lust for a product. Talented copywriters of yesterday are now included in a hall…

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Top Digital Ad Trends That Will Dominate 2017

Top Digital Ad Trends That Will Dominate 2017

14/01/2017AdvertisingAdChief

2017 is already here and like any fresh start it makes people wonder what it has in store for us. For marketers and business owners, the natural question to ask is: how will online advertising evolve and where will it…

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What to Keep In Mind When You Outsource Ad Copywriting

08/01/2017Advertising, CopywritingAdChief

Not everyone has a way with words, and this is probably why despite all your efforts your online ads do not really perform well. After many cycles of A/B testing and significant expenses without achieving the projected ROI, you finally…

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The 10 Most Powerful Words in Advertising

The 10 Most Powerful Words in Advertising

31/12/2016Advertising, CopywritingAdChief

Advertising is, at its core, the art of using persuasive words to sell products and services. Over the decades, various advertising strategies became trendy and then fell into obsolescence, but the basic principle stayed the same: create powerful emotions and…

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5 Effective Tips to Write Powerful Ad Headlines

5 Effective Tips to Write Powerful Ad Headlines

23/12/2016Advertising, CopywritingAdChief

If a picture is worth a thousand words, then a great headline is everything in your ad copy. In fact, there is nothing more important in any social media ad than putting the right spin on the headline, using the…

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Facebook™ Advertising Myths You Need to Stop Believing

Facebook™ Advertising Myths You Need to Stop Believing

23/06/2016Advertising, Facebook AdsAdChief

Myths and urban legends are a part of our lives and they extend to every little aspect which affects us – even the social media. The internet is an incredibly fast tool for spreading information, both true and false. And…

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5 Reasons Why Your Facebook Ads Were Rejected

5 Reasons Why Your Facebook Ads Were Rejected

11/05/2016Advertising, Facebook AdsAdChief

This is something that has happened to many marketers and entrepreneurs: they prepared an ad for Facebook™, double-checked everything…and it remained with the status “pending”. After a while, the status changed to “rejected”. The most frequent reason why Facebook™ rejects…

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Cut Your Facebook Advertising Costs Using the Right Schedule

Cut Your Facebook Advertising Costs Using the Right Schedule

04/05/2016Advertising, Facebook AdsAdChief

Facebook advertising is a game with complex rules – and if you do not learn them quickly, you will pay a lot in terms of wasted budgets with zero ROI. One of the things which confounds marketers and small business…

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Smart Tips for LinkedIn Advertising

Smart Tips for LinkedIn Advertising

04/05/2016Advertising, Social MediaAdChief

LinkedIn is a special kind of social media platform: it is specifically addressed to professionals and business people who wish to expand their networks, find new work and business opportunities, and connect with former college friends, work colleagues and industry…

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5 Tips to Choose the Right Facebook Ad Bidding Type for Your Business

5 Tips to Choose the Right Facebook Ad Bidding Type for Your Business

25/03/2016Advertising, Facebook AdsAdChief

Facebook still remains one of the main sources of qualified leads and potential customers for businesses of all sizes. And the most efficient way of reaching them is through Facebook ads. Let us just take a moment and remind you…

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5 ways small businesses can advertise on a budget

5 Ways Small Businesses Can Advertise on a Budget

07/01/2016AdvertisingAdChief

Small businesses have a hard time surviving in a highly competitive environment. Most of them are a one-man show, and it is extremely hard for just one person to manage daily operations, develop products, attract new customers and keep them…

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how colors affect your ads conversion rate

How Colours Affect Your Ads’ Conversion Rate

31/12/2015Advertising, Facebook AdsAdChief

Colours add visual spice to everything around us. And each colour tells a story. At the beginning, psychologists noted people’s different behaviour when exposed to a specific colour, and then marketers took note of this and used it to build…

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10 Powerful Words to Use in Your Advertising Campaigns

10 Powerful Words to Use in Your Advertising Campaigns

03/12/2015AdvertisingAdChief

Words are magical… they send good wishes, love messages, promises, and confirmations that we understand each other, respect each other and wish to help each other. The art of expressing thoughts and feelings through words is as old as humanity….

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ways to waste your advertising money

4 Sure-Fire Ways to Waste Your Advertising Money

16/11/2015AdvertisingAdChief

There was a popular TV show in the ‘90s with a title song stating “love and marriage go together like a horse and carriage”. The same analogy works perfectly for business and advertising. You can’t have one without the other…

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A handshake

5 Key Questions You Should Ask Before Hiring a Facebook Advertising Agency

27/10/2015Advertising, Social Mediakody

So, the moment has come: you’ve realised that you need some help with your Facebook advertising and have decided to hire an agency. This is a good decision, provided that you know exactly what you want the agency to achieve…

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A woman holding a phone

4 Online Advertising Trends You Cannot Ignore in 2015

27/10/2015Advertising, Online marketingkody

Even though online advertising is an ever changing landscape, there are things which work for a definite number of reasons and for a sufficient period of time to be called trends. The year 2015, or the half of it which…

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