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Category: Lead generation

Home Archive by Category "Lead generation"
Facebook lead generation mistakes

Facebook Lead Generation Mistakes You Must Avoid

07/07/2020Lead generationFacebook lead generation mistakesAdChief

Facebook lead generation is one of the most effective digital marketing strategies to find new customers. However, it only works if you apply the best practices and are constantly on the lookout for ways to improve it. For many business…

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social media leads

Top Conversion Tools for Social Media Leads

03/03/2020Lead generationsocial media leadsAdChief

You spend a lot of time and money to generate social media leads. Then, you go through the entire conversion funnel and notice that only an unsatisfactory percentage of these leads actually made a purchase. It is not always the…

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keywords

How to Find Keywords that Lead to Sales

11/02/2020Lead generationkeywordsAdChief

Keyword research is one of the first and most important phases of your SEO and digital marketing strategy. There is a direct connection between using the right keywords and getting relevant visits to your website. These relevant visits are from…

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Facebook group

How to Collect Email Leads from Your Facebook™ Group

04/03/2019Lead generationFacebook group, lead generationAdChief

For a long time, Facebook™ did not allow pages to join or create groups. Now they can do both. But what is the advantage of dabbing into Facebook™ groups? Apart from the extra work, does a group help you with…

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social media ROI

What Is Social Media ROI and Why Is It Important?

21/02/2019Lead generationsocial media ROIAdChief

  At the face value, social media ROI shows you how effective your social media marketing efforts are. You can calculate it using the formula:   Profit/Investment x 100 = Social media ROI   However, the implications of this term…

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ecommerce conversion rates

How to Boost Your Ecommerce Conversion Rates in 2019

11/02/2019Lead generationecommerceAdChief

Every year, business owners face new and growing challenges. The customers are more fastidious than ever. Operational costs keep going up. And competition is lurking at every corner, ready to lure away your client base.   However, smart and savvy…

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facebook lead generation

The Best Facebook™ Post Ideas for Lead Generation

22/01/2019Lead generationfacebook lead generationAdChief

Running a Facebook™ page is a difficult job for businesses. You need to be constantly attuned to their followers and share content they will find interesting and educational. At the same time, you need to plan for ad campaigns and…

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5 Lead Generation Mistakes Real Estate Agents Make On Facebook

5 Lead Generation Mistakes Real Estate Agents Make On Facebook™

09/09/2018Lead generation, Social MarketingAdChief

Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach.  …

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B2B Marketing - How to Reach Decision Makers

B2B Marketing: How to Reach Decision Makers

27/08/2018Lead generation, Online marketingAdChief

  One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together,…

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The Good the Bad and the Ugly in Email Marketing for 2018

The Good, the Bad and the Ugly in Email Marketing for 2018

13/08/2018Lead generation, Online marketingAdChief

  When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads….

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How to Use Facebook Ads and Chatbots to Increase Your Conversion Rate

18/06/2018Facebook Ads, Lead generation, Online marketingAdChief

One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly…

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How to Use Customer Testimonials in your Sales Funnel

How to Use Customer Testimonials in your Sales Funnel

04/06/2018Facebook Ads, Lead generationAdChief

Getting people interested in your brand and products and convincing them to buy are not easy tasks for business owners and marketers. To achieve this goal, you create something called a sales funnel. This is a series of marketing strategies…

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How to Write a Case Study for your Ecommerce Business

How to Write a Case Study for your Ecommerce Business

26/05/2018Lead generation, Online marketingAdChief

Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and…

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How Small Businesses Can Use Webinars to Drive More Sales

How Small Businesses Can Use Webinars to Drive More Sales

24/03/2018Lead generation, Online marketingAdChief

Webinars are the most direct form of interaction between you and your leads and customers, because you meet them face to face, albeit in a cyber world. You speak directly to them, and they can ask questions which you can…

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Thank you image

The Best Thank-You Page Examples for Lead Nurturing

18/03/2018Lead generation, Online marketingAdChief

“Thank you”: two simple words with a huge meaning behind them. Whenever we hear them, we feel good. This is exactly what happens when you thank your leads for taking an action, even if it is only downloading an e-book…

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Key Features of a Great Customer Referral Programme

Key Features of a Great Customer Referral Programme

18/03/2018Lead generationAdChief

Word of mouth is the best form of advertising. Instead of wondering whether  product descriptions are accurate and fair, prospects can read the opinions of people who have actually purchased the product. It is even more believable if the respective…

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5 Social Selling Mistakes You're Probably Making

5 Social Selling Mistakes You’re Probably Making

01/03/2018Lead generation, Social MarketingAdChief

Like business meeting negotiation, social selling is an art. It is a soft version of the sales pitch– a complex process in which you turn perfect strangers into happy clients. But, just like any art, there are people who excel…

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How to Incorporate Retargeting in Your B2B Marketing Initiatives

How to Incorporate Retargeting in Your B2B Marketing Initiatives

01/03/2018Lead generation, Online marketingAdChief

Retargeting is the art of bringing back customers to your store when they are ready to walk out. In the B2B world, retargeting is of the utmost importance; you are competing for a smaller customer base compared to B2C marketers,…

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Best Email Marketing Tools for Small Businesses in 2018

Best Email Marketing Tools for Small Businesses in 2018

23/02/2018Lead generation, Online marketingAdChief

If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and…

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How to Use Facebook Messenger Bots for Lead Generation

How to Use Facebook™ Messenger Bots for Lead Generation

21/02/2018Lead generationAdChief

In the constant flow of conversation taking place on the social media, business owners and marketers are trying to keep up with their followers’ demands, and run their businesses within the same 24 hours we get every day. At a…

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How to Create an Effective Meta Marketing Funnel

How to Create an Effective Facebook™ Marketing Funnel

21/02/2018Lead generation, Social MediaAdChief

Social media marketing is very cost effective – if you do it right. Most businesses opt to invest in Facebook™ marketing, because this is the platform where the most representative age group is formed of people over 30 – adults…

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What Changes Can You Expect for Email Marketing in 2018

What Changes Can You Expect for Email Marketing in 2018?

16/01/2018Lead generation, Online marketingAdChief

The only permanent thing in our lives is change. As an entrepreneur, you are certainly used to fast-paced change. There are always new marketing strategies to learn, new ways to satisfy your clients’ needs, new product ideas to work on….

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Content Marketing Trends to Look Out For in 2018

Content Marketing Trends to Look Out For in 2018

18/12/2017Lead generation, Online marketingAdChief

Today’s hottest trend is tomorrow’s old news. All the great content marketing strategies you have been applying so far are doomed to become ineffective one day. And by the way people’s demands and expectations evolve, that day may not be…

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5 Effective Strategies for Mobile Lead Generation

5 Effective Strategies for Mobile Lead Generation

04/12/2017Lead generationAdChief

The current state of the internet world is simple: the largest proportion of traffic comes from mobile devices. As a direct consequence, your lead generation efforts must focus on this medium in a significant manner. And, as you might imagine,…

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How to Design an Effective Mobile Landing Page

How to Design an Effective Mobile Landing Page

04/12/2017Lead generation, Online marketingAdChief

How well do you know your followers? Let’s take a moment and think: if they were reading this, how would they do it? Sitting in a comfortable armchair, looking at the large monitor of their computer? Probably not. Most likely,…

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The Power of Data Visualisation in B2B Marketing

The Power of Data Visualisation in B2B Marketing

27/11/2017Lead generation, Online marketingAdChief

Data has become the most valuable asset for businesses. Since information is power, the skill of producing, gathering and using it makes the difference between top players and companies that barely break even. And right now we are producing a…

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5 Cold Email Formulas That Actually Generate Leads

5 Cold Email Formulas That Actually Generate Leads

29/10/2017Lead generationAdChief

Before we go in depth with the formulas, please remember that cold emails are not emails sent to people who have never interacted with you and did not give you their email addresses. Buying email lists does not qualify as…

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How Small Businesses Can Generate More Leads at Events

How Small Businesses Can Generate More Leads at Events

23/10/2017Lead generationAdChief

Trade shows, business conventions, consumer goods fairs – all these public events can be a valuable source of leads for your small business. Think about it: if people take the time to go to such an event, then they are…

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Top Ways to Use Coupons to Drive More Revenues

Top Ways to Use Coupons to Drive More Revenue

16/10/2017Lead generation, Online marketingAdChief

Coupons have been around since the golden age of print advertising. People sat at their breakfast table reading the newspaper, then cut out the coupons they were interested in to use later in the day. We could write volumes about…

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Best Practices for Data Collection through Your Business Mobile App

Best Practices for Data Collection through Your Business Mobile App

09/10/2017Lead generationAdChief

Apple’s slogan “There’s an app for that” has become a reality at worldwide level. For every type of service, product or industry niche, there is more than just one app. All the large companies already have a solid presence in…

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Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding of the audience you are addressing, to tailor your tone of voice and messages to their preferences and, ultimately, to humanise your target audience. Building buyer personas should be the first step your marketing team takes before coming up with slogans, sales funnels and other elements of the strategy. In truth, you should know your buyer persona from day 1 when you are open for business. However, the reality of things is that you will need to use a blend of actual information about your customers and educated guesses to create a believable buyer persona. What Does a Buyer Persona Look Like? Buyer personas are templates to be filled in, like a person’s data sheet. They should contain a combination of demographic data and psychological characteristics which help you understand your customer group in the most intimate way possible. The basic buyer persona data sheet should contain the following information: Name – you should always think of the buyer persona as an actual person, so give them a name Age and sex – depending on the specific products you sell (for older people or for younger peoples, for women or for men) this information is critical Social status – married, with or without children, or single Profession – a person’s profession determines many choices in their lives, such as their house, car, clothes, hobbies, etc. Income – the estimated annual income for the respective profession – it helps you determine how much your buyer persona is willing to pay for various products Location – where they live and work determines their lifestyle and choices; it also helps you define your area of interest to target your ads Life goals/ Values – what do they want to achieve in life? How do they want to be seen by their peers/friends/neighbours? What motivates them in their life choices? Challenges/ Fears – what stands between them and their life goals? How are their values and choices challenged by the circumstances they are facing in life and at work? How can your business or product help? – create the perfect pitch for your marketing messages by finding the correlation between your product and the challenges and fears of your buyer persona. Now, Where Do You Find the Data for This Profile? It is obvious that you cannot apply guesswork to all these items. Most of them need to be based on actual information you have concerning your customers. Here are some simple and effective ways to retrieve this information: Google Analytics for Your Website The analytics page of your website contains detailed information about the people who visit your website. The Audience tab in the Google Analytics page contains the following items: Demographics: age, gender Interests: affinity categories, in-market segments Geo: language, location The interests are displayed as percentages of the respective person’s entire activity online (searches, websites visited, etc.). Social Media Insights Among all the social media platforms, Facebook™ has probably the most advanced Insights panel. It shows you advanced demographic data for your followers, as well as very detailed interests. Polls and Surveys You can take action on your own and find out more about your customers. Polls and surveys are very helpful, especially if you offer a small reward for people’s time. Do not create one long and detailed survey (most likely no one will take the time to fill it in). Instead, break it down into three or four surveys and launch them over a period of time. Focus Groups This option will cost you money in terms of leasing a location and offering refreshments and rewards to participants, but it is also the most effective way of learning more about your customers, their lifestyles, and how they relate to your brand and products.

How to Create Detailed Buyer Personas for Your Marketing Strategy

19/09/2017Advertising, Lead generation, Online marketingAdChief

Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding…

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How to Use Chatbots to Find More Leads for Your Business

How to Use Chatbots to Find More Leads for Your Business

30/08/2017Lead generationAdChief

We are already stepping into the world of the sci-fi movies of a few years ago. Virtual reality, artificial intelligence and anthropomorphic robots already exist and are starting to play an ever-increasing role in our daily lives. As people demand…

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Top Offline Marketing Strategies that Support Your Online Brand

Top Offline Marketing Strategies that Support Your Online Brand

30/08/2017Lead generation, Online marketingAdChief

In the digital world, many marketers have started to forget the classic offline strategies. Before you say that they have become obsolete, allow us to explain why we disagree. As much as the online world takes over our daily lives,…

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How to Use Syndicated Content to Generate Leads

How to Use Syndicated Content to Generate Leads

31/07/2017Lead generationAdChief

First of all, what is syndicated content? It is the same content you create usually for your content marketing strategy, but with a wider audience reach than you could achieve with your social media accounts and blog. When you syndicate…

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The Top Content Distribution Platforms in 2017

The Top Content Distribution Platforms in 2017

23/07/2017Lead generation, Online marketingAdChief

We have been discussing content marketing and content creation for some time now, but we haven’t really focused on content sharing so far. However, it is time to approach this issue, because it is an important one. After all, you…

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Key Elements of a Successful Slide Presentation

Key Elements of a Successful Slide Presentation

23/07/2017Copywriting, Lead generationAdChief

Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a…

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How to Create a Product Demo That Sells

How to Create a Product Demo That Sells

17/07/2017Copywriting, Lead generationAdChief

“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every…

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5 Effective Lead Magnets You Should Use in 2017

5 Effective Lead Magnets You Should Use in 2017

17/07/2017Copywriting, Lead generationAdChief

Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to…

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How to Craft the Perfect Elevator Pitch

How to Craft the Perfect Elevator Pitch

10/07/2017Lead generationAdChief

To understand what an elevator pitch is, imagine you’ve been chasing around a busy investor for days and you are suddenly together in the elevator riding up. You have exactly as much time as it takes them to reach their…

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b2b marketing trends for 2017

B2B Marketing Trends for 2017

03/07/2017Lead generationAdChief

Trends are coming and going, so it is important to adopt them at the right moment and to abandon them when they are no longer effective. However, it seems that B2B marketing is stubborn in sticking to the “working formula”…

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How to Write Business Case Studies for Lead Generation

How to Write Business Case Studies for Lead Generation

26/06/2017Copywriting, Lead generationAdChief

Case studies are a very specific type of content for the promotion of your business. They are based on actual customers and the way you helped them solve their problem. The key rule for a case study is to be…

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How to Use SlideShare for B2B Marketing

How to Use SlideShare for B2B Marketing

11/06/2017Copywriting, Lead generationAdChief

SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn…

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Steps to Crafting a Great B2B Sales Pitch

Steps to Crafting a Great B2B Sales Pitch

11/06/2017Copywriting, Lead generationAdChief

Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the…

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Top Examples of Call to Actions You Cannot Ignore

Top Examples of Call to Actions You Cannot Ignore

17/04/2017Copywriting, Lead generationAdChief

Have you ever wondered what made you sign up to a newsletter or a free trial for a software product? You were not actively seeking the respective subscription but then you happened upon the landing page and the call to…

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How to Improve the Conversion Rate of Your Opt-In Forms

How to Improve the Conversion Rate of Your Opt-In Forms

09/04/2017Lead generation, Web DesignAdChief

Opt-in forms are tricky: they could be either too subtle or too intrusive. In both cases, people will not fill them in and your conversion rates will stay low. There are many things to consider when planning an opt-in form:…

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Top eCommerce Strategies for 2017

Top eCommerce Strategies for 2017

26/02/2017Lead generation, Online marketingAdChief

eCommerce is the hottest topic of discussion among marketing specialists and business owners. In an increasingly mobile and connected world, people are more and more demanding when it comes to the flexibility and availability of the shopping experience. A few…

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Why Going Viral on Social Media Is Not Enough to Boost Your Sales

Why Going Viral on Social Media Is Not Enough to Boost Your Sales

23/12/2016Lead generation, Social MarketingAdChief

Do you remember “The Dress” debate from last year? That was so cool, how all the internet was caught in a frenzy of defending one of the two options regarding the colours of a rather regular-looking dress. It was either…

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Top 5 Effective Lead Generation Strategies for Startups

Top 5 Effective Lead Generation Strategies for Startups

18/12/2016Lead generationAdChief

We have discussed many aspects concerning lead generation strategies for small- and medium-sized companies. But many of these strategies are not feasible for startups. New entrepreneurs have neither the finances nor the time to channel exclusively to this type of…

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Top Cost-Effective Lead Generation Strategies

09/12/2016Lead generationAdChief

We have written extensively on lead generation as one of the key strategies for growing your client base and creating loyal customers who, in turn, will become brand ambassadors for your business. However, as more and more companies compete for…

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How to Generate Leads through Smart Social Monitoring

10/11/2016Lead generation, Social MediaAdChief

We have discussed amply on various lead generation strategies and campaigns, and if we still approach this topic it is because this is the bloodline of any company in the current economic and socio-demographic environment. People use the social media…

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