For a long time, Facebook™ did not allow pages to join or create groups. Now they can do both. But what is the advantage of dabbing into Facebook™ groups? Apart from the extra work, does a group help you with…
At the face value, social media ROI shows you how effective your social media marketing efforts are. You can calculate it using the formula: Profit/Investment x 100 = Social media ROI However, the implications of this term…
Every year, business owners face new and growing challenges. The customers are more fastidious than ever. Operational costs keep going up. And competition is lurking at every corner, ready to lure away your client base. However, smart and savvy…
Running a Facebook™ page is a difficult job for businesses. You need to be constantly attuned to their followers and share content they will find interesting and educational. At the same time, you need to plan for ad campaigns and…
Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach. …
One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together,…
When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads….
One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly…
Getting people interested in your brand and products and convincing them to buy are not easy tasks for business owners and marketers. To achieve this goal, you create something called a sales funnel. This is a series of marketing strategies…
Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and…
Webinars are the most direct form of interaction between you and your leads and customers, because you meet them face to face, albeit in a cyber world. You speak directly to them, and they can ask questions which you can…
“Thank you”: two simple words with a huge meaning behind them. Whenever we hear them, we feel good. This is exactly what happens when you thank your leads for taking an action, even if it is only downloading an e-book…
Word of mouth is the best form of advertising. Instead of wondering whether product descriptions are accurate and fair, prospects can read the opinions of people who have actually purchased the product. It is even more believable if the respective…
Like business meeting negotiation, social selling is an art. It is a soft version of the sales pitch– a complex process in which you turn perfect strangers into happy clients. But, just like any art, there are people who excel…
Retargeting is the art of bringing back customers to your store when they are ready to walk out. In the B2B world, retargeting is of the utmost importance; you are competing for a smaller customer base compared to B2C marketers,…
If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and…
In the constant flow of conversation taking place on the social media, business owners and marketers are trying to keep up with their followers’ demands, and run their businesses within the same 24 hours we get every day. At a…
Social media marketing is very cost effective – if you do it right. Most businesses opt to invest in Facebook™ marketing, because this is the platform where the most representative age group is formed of people over 30 – adults…
The only permanent thing in our lives is change. As an entrepreneur, you are certainly used to fast-paced change. There are always new marketing strategies to learn, new ways to satisfy your clients’ needs, new product ideas to work on….
Today’s hottest trend is tomorrow’s old news. All the great content marketing strategies you have been applying so far are doomed to become ineffective one day. And by the way people’s demands and expectations evolve, that day may not be…
The current state of the internet world is simple: the largest proportion of traffic comes from mobile devices. As a direct consequence, your lead generation efforts must focus on this medium in a significant manner. And, as you might imagine,…
How well do you know your followers? Let’s take a moment and think: if they were reading this, how would they do it? Sitting in a comfortable armchair, looking at the large monitor of their computer? Probably not. Most likely,…
Data has become the most valuable asset for businesses. Since information is power, the skill of producing, gathering and using it makes the difference between top players and companies that barely break even. And right now we are producing a…
Before we go in depth with the formulas, please remember that cold emails are not emails sent to people who have never interacted with you and did not give you their email addresses. Buying email lists does not qualify as…
Trade shows, business conventions, consumer goods fairs – all these public events can be a valuable source of leads for your small business. Think about it: if people take the time to go to such an event, then they are…
Coupons have been around since the golden age of print advertising. People sat at their breakfast table reading the newspaper, then cut out the coupons they were interested in to use later in the day. We could write volumes about…
Apple’s slogan “There’s an app for that” has become a reality at worldwide level. For every type of service, product or industry niche, there is more than just one app. All the large companies already have a solid presence in…
Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding…
We are already stepping into the world of the sci-fi movies of a few years ago. Virtual reality, artificial intelligence and anthropomorphic robots already exist and are starting to play an ever-increasing role in our daily lives. As people demand…
In the digital world, many marketers have started to forget the classic offline strategies. Before you say that they have become obsolete, allow us to explain why we disagree. As much as the online world takes over our daily lives,…
First of all, what is syndicated content? It is the same content you create usually for your content marketing strategy, but with a wider audience reach than you could achieve with your social media accounts and blog. When you syndicate…
We have been discussing content marketing and content creation for some time now, but we haven’t really focused on content sharing so far. However, it is time to approach this issue, because it is an important one. After all, you…
Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a…
“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every…
Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to…
To understand what an elevator pitch is, imagine you’ve been chasing around a busy investor for days and you are suddenly together in the elevator riding up. You have exactly as much time as it takes them to reach their…
Trends are coming and going, so it is important to adopt them at the right moment and to abandon them when they are no longer effective. However, it seems that B2B marketing is stubborn in sticking to the “working formula”…
Case studies are a very specific type of content for the promotion of your business. They are based on actual customers and the way you helped them solve their problem. The key rule for a case study is to be…
SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn…
Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the…
Have you ever wondered what made you sign up to a newsletter or a free trial for a software product? You were not actively seeking the respective subscription but then you happened upon the landing page and the call to…
Opt-in forms are tricky: they could be either too subtle or too intrusive. In both cases, people will not fill them in and your conversion rates will stay low. There are many things to consider when planning an opt-in form:…
eCommerce is the hottest topic of discussion among marketing specialists and business owners. In an increasingly mobile and connected world, people are more and more demanding when it comes to the flexibility and availability of the shopping experience. A few…
Do you remember “The Dress” debate from last year? That was so cool, how all the internet was caught in a frenzy of defending one of the two options regarding the colours of a rather regular-looking dress. It was either…
We have discussed many aspects concerning lead generation strategies for small- and medium-sized companies. But many of these strategies are not feasible for startups. New entrepreneurs have neither the finances nor the time to channel exclusively to this type of…
We have written extensively on lead generation as one of the key strategies for growing your client base and creating loyal customers who, in turn, will become brand ambassadors for your business. However, as more and more companies compete for…
We have discussed amply on various lead generation strategies and campaigns, and if we still approach this topic it is because this is the bloodline of any company in the current economic and socio-demographic environment. People use the social media…
Lead nurturing is all about building trust and a direct rapport with people, and giving them the reasons they need to become your customers. In a nutshell, lead nurturing represents every type of marketing and engagement activity you perform to…
Guest posting is among the most efficient ways for entrepreneurs and specialists to build their reputation as experts, to gain exposure towards a large audience and to attract new customers for their business. When you guest blog, you are not…
Doing business in the B2B world is tough – probably tougher than in the B2C sector. There are two key factors influencing this situation: a significantly smaller pool of customers, and higher level expectations. Finding leads for a B2B company…