Facebook lookalike audiences are a great targeting option offered by the social media platform. Starting from a defined audience (customers, people who visited your website, etc.) you can find Facebook users with similar interests and demographic characteristics. However, as you…
Facebook is working hard to clean up its public image after being involved in several scandals over the last year. The largest social media network has toughened its policies against fake news, fake accounts and political content. The most recent…
We are living in a global village, brought together by technology, but separated by language barriers. However, the last issue may no longer be an issue for long. At least, for marketers and business owners using Facebook to find new…
General contractors play a key role in the successful completion of a new construction or the renovation of an existing one. This does not mean that they have an easy job finding clients. There are a lot of professionals offering…
Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook…
Facebook offers many ways of measuring the results of your ad campaigns, but what if you need custom metrics? What if you have specific goals and you cannot use any of the standard metrics to measure whether they are achieved?…
Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there…
We live in a fast paced world, where people’s attention span is getting shorter and shorter. This is one of the explanations of the major success of Stories, both on Facebook and Instagram. Since business accounts have access to this…
Today we will discuss a serious matter: the quality of your Facebook™ ad leads. First of all, what is a quality lead? It is a person who clicks on your ad, follows through your sales funnel and actually makes a…
Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create continuous traffic and sales funnel to their website. Thus,…
Facebook™ advertising is effective if you do it right. But how do you know that you’re doing it right? You measure the results of each campaign. You try to attribute every sale and every sign-up to the ads you showed…
Video is king of everything these days. People find it easier to gain useful information from watching a video than reading a text. Even the human brain is designed to understand and retain visual information better than abstract information (and…
If the legendary genie in the lamp really existed, many business owners and marketers would ask it to take care of their Facebook™ ads: create the visuals and copy, set them up and launch them. Unfortunately, there is no proof…
Every once in awhile, you notice that your Facebook™ ads are not delivering. Some of them are stuck in the “Pending” queue for too long. Others were approved but you get the “Not Delivering” message in your Campaigns panel. Both…
Just when you thought you’ve perfected your technique for getting good conversions from your Facebook™ ads, the numbers start dropping. This is a sign that your competition is also working hard at their marketing strategy and doing something different. …
“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as…
According to recent statistics, 1 in 5 Australians eat lunch at their desk. This means that there is a high demand for catered food. By extrapolation, your catering business should be extremely busy. The reality is less rosy – you…
People get married all the time. Yet, your wedding planning business is still far from being as successful as you wish it to be. You have certainly tried lots of advertising and marketing strategies. From printed flyers to email marketing,…
Facebook™ is a great place to showcase your travel destinations with lavish photos and exciting videos, and there is one more thing that makes this social media platform attractive for travel agents like you, which is called Facebook™ travel ads. …
People who look for a lawyer usually have a problem and need expert advice, and they want to make sure that they get a skilled professional looking into their issue and providing the best solution. This is where your law…
Facebook™ has a constant strategy of acquiring various competitors or complementary social media properties and then monetising them. This is what they did with Instagram and this is what they are doing with WhatsApp. While the private messaging platform was…
The competition for Facebook™ users’ attention is mounting day by day. Some businesses resort to Facebook™ ad campaigns for Messenger or strictly for the mobile app. Others try to make the most of the insights they have from their Facebook™…
The internet is a fascinating place where everyone can share their ideas and opinions. It is a democratic forum, with little censorship (except for serious offenses, such as hate speech and vulgarity). This means that we can enrich our knowledge…
Social media has already exceeded the limit of being an online forum for socialising only, and it has become a sort of parallel cyber world where people do the same things they do in real life. They talk to their…
Facebook™ is a very useful marketing platform both for B2C and B2B companies. Decision makers, purchasing managers, and buyers spend a lot of time on this social media network and are just as likely to respond to an ad there…
How effective is your Facebook™ marketing? You take a look at the analytics panel of your page and the numbers look pretty good. But are they truly relevant? More importantly, will they be relevant in the near future, considering the…
Facebook Marketplace is a sort of social media Craigslist. Users can post items for sale at no cost and find buyers quickly. The tab for Facebook Marketplace is prominently displayed at the top section of the mobile app and desktop version,…
The only permanent thing in life is change. This could very well be the motto of the Facebook™ team. If we look at the last half year, the social media network has made huge and profound changes to the way…
Finding leads is hard. Maintaining their interest and leading them down the sales funnel is even harder. There are so many distractions both online and offline and people will soon forget about your brand. But this does not mean that…
Facebook™ ads are very effective for many industries, including the hospitality business. Travel agencies, hotels and airlines rely on them to build relationships with customers and promote their offers. The social proof was given by friends and family members…
You may have noticed that in all our articles about Facebook™ ads we keep repeating that visuals are the most important part of a successful ad. While copy has its role to get people to click on the ad,…
We can safely say that the beginning of the 21st century has seen a huge increase in travel. People are curious to discover new places, new cultures, new people, and new cuisines. Airlines and hotels make it easier than…
The car market has a longer sale cycle compared to other industries. When people buy a car, they keep it for at least 5 years or even longer if they look after it properly. For car dealers, this is…
In marketing, nothing stays the same for a long time. The tips and tricks that worked a few months ago are now ineffective. This is even truer when you are running your marketing campaigns on the social media, especially…
Looking at your work as a chiropractor from the outside, anyone would assume that you’re fully booked and can barely take a breath between two patients. In the stressful life we live, your service is a Godsend for so…
A good Facebook™ post should not go into oblivion. Especially if your followers liked, commented and shared the life and soul of it. In a time where relevant metrics are shifting towards engagement, you must make the most of…
Running a childcare business is both exhausting and rewarding. The most important thing is to have your enrolment chart full at all times, in order to stay profitable. This is not easy, because choosing a daycare is a sensitive issue…
Going to the dentist’s is never fun, but it is mandatory. A white, sparkling smile is not only a sign of beauty, but also of health. You know that and your patients know it, too. However, it takes a little…
Theory is fine, but practice usually shows how hard it is to do something. When it comes to creating effective Facebook™ ads, it is no different. As a pet store owner, you’ve probably gone by the book in designing…
Pets play an important role in people’s lives. Most pet owners treat their four-legged friend as a family member. They give them the best of everything: food, toys, and healthcare. Pet stores like yours help people provide their cats, dogs…
During our entire lives, we never stop learning. This is true whether we are aware of it or not. From life lessons to acquiring new skills, we improve ourselves and become better at what we do and who we…
Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of…
Mortgage brokerage is not an easy line of business. You need a constant supply of leads – but not just people who are interested in buying a house. They must also meet the financial criteria for qualifying for a mortgage…
Facebook™ ads are very effective because they look like regular posts and users do not perceive them as disruptive. Very few of them will bother to hide your ads, unless they are too repetitive (see our article about improving your…
Facebook ads are effective as long as you remember to target the right people and to show them something they want to click on. Otherwise, your ads will be ignored or get irrelevant clicks. Thus, you pay for clicks or…
The e-commerce world is busy and hectic. There are offers upon offers, limited time promotions and many, many ads of all kinds. There is no wonder that people’s attention span has got smaller and smaller and their interest dulled over…
The beauty business is a very sensitive one. The promise of a new look, of everlasting youth must be accompanied by serious credentials. Too many women and men fell victim to exaggerated promises, so that consumers are now more careful…
Selling a video game is not a child’s play at all. The market is huge, true, but well saturated. You can find any kind of game: action, adventure, hidden objects, first person shooters, etc. This means that there is a…
Facebook™ is a great place for marketers. It is the most active social media platform for people over 25 and its Ad Creator platform is extremely easy to use even for someone without prior experience. This is why most social…
We have discussed in some of our previous articles about the role of Facebook™ advertising for B2B industries. The fact remains that many marketers have the preconceived idea that social media marketing for B2B begins and ends with LinkedIn. …