Many start-up entrepreneurs are promoting their newly formed business on Facebook™ by creating a dedicated page about it. That is very good. However, a lot of them use their personal profile to share business offers and marketing messages. That is…
Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in…
“Not another social media platform!” We can understand your frustration, as you are trying to stay on top of the game on 2-3 platforms already. But times are changing, and you need to evolve with them. Otherwise, your brand will…
For some time now, Facebook™ rewards the most active members on pages with the Top Fan badge. This badge appears above the user name. For Facebook™ page managers, there is a special section in the Settings area where they can…
On the social media everything is public and stays forever on news feeds. There are inspirational quotes. There are interesting videos. And then there is a negative comment from a customer. The way you deal with the last issue proves…
Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of…
They say that organic reach is dead. They are wrong. While you should not rely on exposure and lead generation solely from your content being shared across social media, you should not neglect this aspect either. After all, every lead…
Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work…
Do you know what social listening is? When we were young, our parents and teachers would tell us: “Listen before you speak”. It turns out that it was very good advice, not just in interactions with others on a personal…
Very soon, you may be able to pay for Facebook™ ads with a proprietary digital coin developed by the social media network. That’s right, the Facebook™ Team has been working for some time now on creating its own cryptocurrency. The…
LinkedIn is the largest social media platform for professionals and businesspeople. Some of the members are looking for job opportunities, others are trying to grow their network and stay in touch with the latest development in their field of activity….
Instagram is currently beta testing a new type of account: Creator account. This is not available for just any average user to test, and it will probably be reserved for accounts with high followership when it finally rolls out. Currently,…
Everywhere you look on the web, you see a constant increase in video content. On blogs, on social media, on business forums and product websites – it is the same thing. And the trends are clear: video is a strong…
Last week was absolutely crazy for Facebook™ groups. A massive spam attack hit many popular groups, with malicious users infiltrating and posting abusive and pornographic content. As a result, Facebook™ shut down several groups, before being aware of what was…
What does spring cleaning mean for your business? Identifying and removing obsolete stock? A fresh coat of paint on your office walls? Sprucing up the design of your website? We also recommend performing an in-depth social media audit. Social…
The 26th of March 2019 will remain a milestone date in the history of the internet. This is the day when the European Union adopted the strictest digital copyright rules to date. As we will show you below, these new…
Facebook™ remains the number one social media network for lead generation and online marketing strategies. It has grown into a mature platform preferred mostly by people over 25 years old. This means that you are most likely to find your…
Recent statistics show that Facebook™ still dominates the social media marketing world. However, looking closely at some of the findings, we realise a significant issue: 93% of businesses use Facebook™ for marketing, but only 49% of business owners consider that…
One of the first duties of any successful business owner is to make sure that they serve their customers promptly and accurately. Customer service is one of the core activities of any company, one which you cannot neglect. In the…
Running your business is a complex, full-time activity–and with many overtime hours of work, as well. Between working on new products, keeping in touch with customers, and keeping all financial and legal documents in order, your daily schedule is full…
Referral marketing is the most effective form of marketing; social media is the best place to find leads for your business. So it is no wonder that referral marketing and social media have been brought together, creating a powerful marketing…
Lights, camera, action! You are just getting ready for your first Facebook™ live video. This is very good, because all the statistical data we have prove that this type of video is very effective: Live videos get 10 times more…
For years, LinkedIn has been pretty conservative in the way it has allowed users to share content and interact with each other. Mostly, this attitude of the developers came from the desire to keep this platform professional, and to encourage…
Social media marketing is very cost effective – if you do it right. Most businesses opt to invest in Facebook™ marketing, because this is the platform where the most representative age group is formed of people over 30 – adults…
Video is the king of content and YouTube is one of the best platforms for sharing your videos. Since it has been acquired by Google, YouTube has become a search engine in its own right. When people want to search…
The number one competitor to YouTube for video sharing is, undoubtedly, Facebook™. In fact, there are estimates made by various specialists that soon enough more than half of the entire internet traffic at global level will be taken up by…
On the 16th of January, Google announced that it is changing the rules of monetization for YouTube. So far, a channel had to accumulate a total of 10,000 views in order to be eligible for the YouTube Partner Program (YPP)….
A lot of the advice we share in our blog posts have to do with creating and maintaining a conversation with your followers on the social media. This involves answering to comments and private messages and encouraging your followers to…
We have barely got back to work after the winter holidays, and we’ve been surprised by a momentous move made by Facebook™: the social media giant is yet again changing the algorithm for the news feed. The change is designed…
Looking back at 2017, we realise that the world has changed drastically for social media marketers. The pressure from individuals and regulatory bodies has forced social media platform owners to accept that they are responsible for the spreading of fake…
Customer segmentation and targeting is the only way in which you can make sure that you spend your advertising money efficiently on social media ads. And as people become more and more resistant to ads, the social media platforms try…
Business owner and entrepreneurs should be able to make the most of social media. As a marketing platform, it is the most efficient and cost effective. As a source of inspiration for product ideas, articles and tutorials, it is the…
The world of social media has evolved tremendously, from simple text boxes and low-quality photos to hi-res video recordings and even live video sessions. Also, embarrassing examples from the past have taught people to embrace disappearing content, which remains live…
Selling a service in the visual age of social media is not easy. People have to trust you and your expertise before they sign up or hire you. They are not given the benefit of seeing a product and experimenting…
Rebranding is necessary every once in a while. When your company outgrows its original scope or territory, or as a result of a merger, you need to reflect the exciting new changes in the brand name, logo, tagline and various…
As 2017 is drawing to an end, it is time to draw the line and see what this year meant for businesses using social media to attract clients. It has certainly been a busy year, with lots of perks and…
For a long time, Instagram has remained “business neutral”, offering only the possibility of adding a verified check mark to public personalities’ profiles. But now businesses can label themselves as such, as their owners can switch from a personal to…
Have you noticed that certain posts on the social media get more clicks, comments, and shares than others? If you look at them over time and you put them in various categories, you soon realise something: they all follow a…
The time has come: after months or years of building the social media presence of your business, you need to know how it stands. You need to find out if you are reaching out to the right people, if they…
Testimonials are, without a doubt, the best form of promotion. They are the digital era version of word of mouth and are incredibly effective in building customer trust. One single positive review from a happy customer is worth hundreds of…
In a move to appease advertisers, Facebook™ has decided to stop the practice of banning ads which feature text on an area exceeding 20% of the total ad surface – the infamous 20% rule. This change is, at least on…
Facebook™ is no longer only a digital platform for people to socialise, share holiday photos and cute photos of kitten. Over time it has evolved into a complex forum where businesses, advertisers and marketers try to connect with customers and…
Let’s face it, the traditional social media platforms everyone is using for marketing are becoming overcrowded. Advertising costs are going up, while reach and conversion rates are going down. What is it to do, what plan B do companies have…
Over the last few years, hashtags have been used and abused in several ways. At the beginning, there were only private users raising the stakes in the longest, most annoying, most pointless and most dense number of hashtags per social…
Do you know that the simplest things make the greatest difference? You probably agree with this statement, but fail to see how it matters for the topics we are generally discussing on this blog – social media marketing. In fact,…
There is no doubt about it, Facebook™ is the most complex social media platform. It started by splitting its main functionalities into different mobile apps. Then it continued down the path of creating unique experience for the browser-based platform and…
Social media is the most recent battlefield between copyright holders and individuals posting content which was not created by them. Copyright and trademark infringement is not generally pursued actively against personal accounts (although the law allows it and some companies…
The term “dark” is usually associated with negative issues, but there is absolutely nothing nefarious about the Facebook™ dark posts. They are, in a manner, a hidden way of advertising your products, but this is only with respect to your…
Two years ago, the media giant New York Times took the decision of shutting down several of its blogs. The top reason cited was the enormous work needed to keep the blogs constantly updated with fresh, relevant and original content….
The Facebook™ powerhouse is seeking new ways to keep its users engaged and in close contact with their smartphones. The social media platform has set a clear trend in recent years – and that is towards the mobile environment. And…