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Category: Social Media

Home Archive by Category "Social Media"

Facebook Adds Option to Switch Business and Personal Accounts in Messenger

14/07/2020Social MediaFacebook MessengerAdChief

Facebook is committed to regain all its users’ trust – both private and business accounts. After a few rocky years, the largest social network is trying to become safer, more reliable, transparent, and more user friendly than ever. Thus, the…

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social media strategy for financial advisors

Social Media Strategy for Financial Advisors

14/05/2020Social Mediasocial media strategy for financial advisorsAdChief

Financial advisors supply an important service to individuals and companies. They know how to make investments, pay off debts and manage budgets in a sustainable manner. However, many potential clients do not know that they would benefit from working with…

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social media SWOT analysis

How to Perform a Social Media SWOT Analysis

08/05/2020Social Mediasocial media SWOT analysisAdChief

As a marketer, you already know about the classic SWOT analysis. You look at the strengths, weaknesses, opportunities and threats your brand faces and you draw conclusions and actions from them. Now it is the time to expand this useful…

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YouTube Live

How to Use YouTube Live to Engage Your Audience

30/04/2020Social MediaYouTube LiveAdChief

Video is king of content and live streams are the most popular type of video content. People like to be able to engage with what happens on the screen, in front of their eyes. A live video has an exclusive…

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data use checkup

Facebook Introduces Annual Data Use Checkup for Developers

23/04/2020Social MediaData Use CheckupAdChief

Facebook has come a long way from the Cambridge Analytica scandal in terms of data protection. The social media platform is continually tightening its privacy rules and actively enforcing them. As you have noted during the last two years, there…

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Facebook

Facebook Provides Templates to Help Companies Communicate during COVID Lockdown

23/04/2020Social MediaFacebookAdChief

The Coronavirus pandemic continues to affect everyone’s lives in ways we never imagined. However, we learn to adapt as survive. This applies both to individuals and businesses. While physical stores must stay closed, sales can continue online. And while some…

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organic reach

How Employees Can Boost Organic Reach on Social Media

06/04/2020Social Mediaorganic reachAdChief

Marketers have decried the demise of organic reach on social media for years. But is there really no way of getting visibility for your posts without paying? The truth is that social media organic reach is declining, but far from…

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disappearing messages

Instagram Is Working on a Disappearing Messages Feature

01/04/2020Social Mediadisappearing messagesAdChief

It started with Snapchat and then it spread to other social media platforms. We are speaking of disappearing messages and content. It works like this: the content is available either for a number of hours (usually 24) or until the…

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Facebook algorithm

How the Facebook Algorithm Works in 2020

11/02/2020Social MediaAdChief

The Facebook algorithm is the set of rules that determine what posts appear at the top of users’ newsfeed and who has priority in terms of organic reach. As you certainly noted, over the years business pages kept losing organic…

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social media complaints

Survey on Social Media Complaints: Who Is Doing It and What Are the Key Reasons

20/01/2020Social MediaAdChief

No business owner or marketer wants to have to deal with social media complaints. But then a snowball effect ensues if you ignore them. One single complaint can trigger many negative comments and reviews. In the end, your business reputation…

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social media bio

How to Write a Great Social Media Bio for Your Business

20/01/2020Social Mediasocial media bioAdChief

The social media bio and the profile and cover photos are the three basic elements of starting a social media marketing strategy. You need to build and customise your business pages and profiles to fit your brand image and attract…

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suggested moderator tool

Facebook Adds Suggested Moderator Tool for Groups

07/01/2020Social MediaAdChief

Social media groups become more and more important in the digital marketing landscape. Facebook groups, in particular, are gaining lots of traction. There are a few simple explanations for this. For one, people who join a group want to interact…

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manage multiple facebook business pages

How to Manage Multiple Meta Business Pages (and Still Have a Personal Life)

07/01/2020Social MediaAdChief

As you begin a new year, you consider expanding the scope of your business. With several new ideas ready to bring fruition, you should also consider how to promote them efficiently. Since each product or service line has its separate…

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holiday social media content

Top Holiday Social Media Content Ideas to Try

23/12/2019Social Mediaholiday social media contentAdChief

Are you already rolling out your holiday social media content calendar? Even if you are already getting good results from your campaigns and posting schedule, you should still take the time to read this article. We have done a few…

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Facebook page

An Easy Guide to Linking Your Facebook Page from Your Personal Profile

19/11/2019Social Mediafacebook pageAdChief

Many start-up entrepreneurs are promoting their newly formed business on Facebook™ by creating a dedicated page about it. That is very good. However, a lot of them use their personal profile to share business offers and marketing messages. That is…

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social media predictions

Social Media Predictions for 2020 and Beyond

28/10/2019Social Mediasocial mediaAdChief

Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in…

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TikTok social media

What Marketers Need to Know about TikTok Social Media

21/10/2019Social MediaTikTok social mediaAdChief

“Not another social media platform!” We can understand your frustration, as you are trying to stay on top of the game on 2-3 platforms already. But times are changing, and you need to evolve with them. Otherwise, your brand will…

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top fans facebook page

How to Nurture Top Fans on Your Facebook™ Page

22/07/2019Social Mediafacebook pageAdChief

For some time now, Facebook™ rewards the most active members on pages with the Top Fan badge. This badge appears above the user name. For Facebook™ page managers, there is a special section in the Settings area where they can…

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social media customer support

How to Excel at Social Media Customer Support

08/07/2019Social Mediasocial media customer supportAdChief

On the social media everything is public and stays forever on news feeds. There are inspirational quotes. There are interesting videos. And then there is a negative comment from a customer. The way you deal with the last issue proves…

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social media post time

The Best Times to Post on Social Media in 2019

08/07/2019Social Mediasocial mediaAdChief

Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of…

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social sharing

5 Rules to Grow the Social Sharing of Your Content

01/07/2019Social Mediasocial sharingAdChief

They say that organic reach is dead. They are wrong. While you should not rely on exposure and lead generation solely from your content being shared across social media, you should not neglect this aspect either. After all, every lead…

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facebook business manager

5 Reasons Why You Should Use Facebook™ Business Manager

24/06/2019Social MediaMeta Business ManagerAdChief

Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work…

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social listening

What Is Social Listening and Why It Is Important

24/06/2019Social Mediasocial listeningAdChief

Do you know what social listening is? When we were young, our parents and teachers would tell us: “Listen before you speak”. It turns out that it was very good advice, not just in interactions with others on a personal…

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facebook cryptocurrency

Facebook™ Plans to Launch Its Own Cryptocurrency – What Will It Mean for You?

10/06/2019Social MediaFacebook cryptocurrencyAdChief

Very soon, you may be able to pay for Facebook™ ads with a proprietary digital coin developed by the social media network. That’s right, the Facebook™ Team has been working for some time now on creating its own cryptocurrency. The…

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LinkedIn sales navigator

How to Get the Most Out of LinkedIn Sales Navigator

03/06/2019Social MediaLinkedIn sales navigatorAdChief

LinkedIn is the largest social media platform for professionals and businesspeople. Some of the members are looking for job opportunities, others are trying to grow their network and stay in touch with the latest development in their field of activity….

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Instagram Creator account

What Is Instagram Creator Account and Should You Switch to It?

03/06/2019Social MediaInstagram Creator accountAdChief

Instagram is currently beta testing a new type of account: Creator account. This is not available for just any average user to test, and it will probably be reserved for accounts with high followership when it finally rolls out. Currently,…

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social videos

5 Types of Social Videos that Work Wonders for Any Business

27/05/2019Social Mediasocial videosAdChief

Everywhere you look on the web, you see a constant increase in video content. On blogs, on social media, on business forums and product websites – it is the same thing. And the trends are clear: video is a strong…

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facebook group

How to Deal with Spammers on Your Business Facebook™ Group

20/05/2019Social MediaFacebook groupsAdChief

Last week was absolutely crazy for Facebook™ groups. A massive spam attack hit many popular groups, with malicious users infiltrating and posting abusive and pornographic content. As a result, Facebook™ shut down several groups, before being aware of what was…

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social media audit

Spring Cleaning: How to Conduct an Effective Social Media Audit

06/05/2019Social Mediasocial media auditAdChief

What does spring cleaning mean for your business? Identifying and removing obsolete stock? A fresh coat of paint on your office walls? Sprucing up the design of your website? We also recommend performing an in-depth social media audit.   Social…

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copyright directive

What Marketers Need to Know about the New EU Copyright Directive

30/04/2019Social MediaAdChief

The 26th of March 2019 will remain a milestone date in the history of the internet. This is the day when the European Union adopted the strictest digital copyright rules to date. As we will show you below, these new…

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A group chart

How to Use Facebook™ Groups for Lead Generation

03/10/2018Social Marketing, Social MediaAdChief

Facebook™ remains the number one social media network for lead generation and online marketing strategies. It has grown into a mature platform preferred mostly by people over 25 years old. This means that you are most likely to find your…

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How to Fix a Failing Facebook Sales Funnel

How to Fix a Failing Facebook™ Sales Funnel

21/05/2018Facebook Ads, Social MediaAdChief

Recent statistics show that Facebook™ still dominates the social media marketing world. However, looking closely at some of the findings, we realise a significant issue: 93% of businesses use Facebook™ for marketing, but only 49% of business owners consider that…

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How to Use Facebook Messenger for Customer Service

How to Use Facebook™ Messenger for Customer Service

04/05/2018Social MediaAdChief

One of the first duties of any successful business owner is to make sure that they serve their customers promptly and accurately. Customer service is one of the core activities of any company, one which you cannot neglect. In the…

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Actionable Social Media Tips for Busy Entrepreneurs

5 Actionable Social Media Tips for Busy Entrepreneurs

10/04/2018Social Marketing, Social MediaAdChief

Running your business is a complex, full-time activity–and with many overtime hours of work, as well. Between working on new products, keeping in touch with customers, and keeping all financial and legal documents in order, your daily schedule is full…

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Best Practices for Referral Marketing on Social Media

Best Practices for Referral Marketing on Social Media

18/03/2018Social Marketing, Social MediaAdChief

Referral marketing is the most effective form of marketing; social media is the best place to find leads for your business. So it is no wonder that referral marketing and social media have been brought together, creating a powerful marketing…

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Dos and Don'ts of Facebook Live Streaming

Dos and Don’ts of Facebook™ Live Streaming

12/03/2018Social Marketing, Social MediaAdChief

Lights, camera, action! You are just getting ready for your first Facebook™ live video. This is very good, because all the statistical data we have prove that this type of video is very effective: Live videos get 10 times more…

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LinkedIn Native Videos: What Marketers Need to Know

LinkedIn Native Videos: What Marketers Need to Know

21/02/2018Social Marketing, Social MediaAdChief

For years, LinkedIn has been pretty conservative in the way it has allowed users to share content and interact with each other. Mostly, this attitude of the developers came from the desire to keep this platform professional, and to encourage…

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How to Create an Effective Meta Marketing Funnel

How to Create an Effective Facebook™ Marketing Funnel

21/02/2018Lead generation, Social MediaAdChief

Social media marketing is very cost effective – if you do it right. Most businesses opt to invest in Facebook™ marketing, because this is the platform where the most representative age group is formed of people over 30 – adults…

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The Most Important Metrics for Your Business YouTube Channel

The Most Important Metrics for Your Business YouTube Channel

06/02/2018Social Marketing, Social MediaAdChief

Video is the king of content and YouTube is one of the best platforms for sharing your videos. Since it has been acquired by Google, YouTube has become a search engine in its own right. When people want to search…

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How to Improve Facebook Video Watch Time

How to Improve Facebook™ Video Watch Time

06/02/2018Social MediaAdChief

The number one competitor to YouTube for video sharing is, undoubtedly, Facebook™. In fact, there are estimates made by various specialists that soon enough more than half of the entire internet traffic at global level will be taken up by…

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A laptop displaying YouTube

Top 5 Tips for Growing Your YouTube Channel Followership

31/01/2018Social Marketing, Social MediaAdChief

On the 16th of January, Google announced that it is changing the rules of monetization for YouTube. So far, a channel had to accumulate a total of 10,000 views in order to be eligible for the YouTube Partner Program (YPP)….

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How to Better Moderate Comments on Your Social Media Pages

How to Better Moderate Comments on Your Social Media Pages

31/01/2018Social Marketing, Social MediaAdChief

A lot of the advice we share in our blog posts have to do with creating and maintaining a conversation with your followers on the social media. This involves answering to comments and private messages and encouraging your followers to…

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Facebook Changing Its Algorithm How Marketers Should Respond

Facebook™ Changing Its Algorithm: How Marketers Should Respond

22/01/2018Facebook Ads, Social MediaAdChief

We have barely got back to work after the winter holidays, and we’ve been surprised by a momentous move made by Facebook™: the social media giant is yet again changing the algorithm for the news feed. The change is designed…

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Top Platform Changes That Changed Social Media in 2017

Top Platform Changes That Changed Social Media in 2017

22/01/2018Social MediaAdChief

Looking back at 2017, we realise that the world has changed drastically for social media marketers. The pressure from individuals and regulatory bodies has forced social media platform owners to accept that they are responsible for the spreading of fake…

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How to Make the Most of Facebook Event Targeting

How to Make the Most of Facebook™ Event Targeting

22/01/2018Social Marketing, Social MediaAdChief

Customer segmentation and targeting is the only way in which you can make sure that you spend your advertising money efficiently on social media ads. And as people become more and more resistant to ads, the social media platforms try…

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What Small Businesses Need to Know about Social Listening

What Small Businesses Need to Know about Social Listening

16/01/2018Social Marketing, Social MediaAdChief

Business owner and entrepreneurs should be able to make the most of social media. As a marketing platform, it is the most efficient and cost effective. As a source of inspiration for product ideas, articles and tutorials, it is the…

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How to Create Better Instagram Stories

How to Create Better Instagram Stories

10/01/2018Social Marketing, Social MediaAdChief

The world of social media has evolved tremendously, from simple text boxes and low-quality photos to hi-res video recordings and even live video sessions. Also, embarrassing examples from the past have taught people to embrace disappearing content, which remains live…

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Social Media Plan for Service-Based Businesses

Social Media Plan for Service-Based Businesses

25/12/2017Social Marketing, Social MediaAdChief

Selling a service in the visual age of social media is not easy. People have to trust you and your expertise before they sign up or hire you. They are not given the benefit of seeing a product and experimenting…

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How to Handle a Rebranding on Your Social Media Accounts

How to Handle a Rebranding on Your Social Media Accounts

04/12/2017Social Marketing, Social MediaAdChief

Rebranding is necessary every once in a while. When your company outgrows its original scope or territory, or as a result of a merger, you need to reflect the exciting new changes in the brand name, logo, tagline and various…

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Key Statistics for Social Media Marketing in 2017

Key Statistics for Social Media Marketing in 2017

20/11/2017Social MediaAdChief

As 2017 is drawing to an end, it is time to draw the line and see what this year meant for businesses using social media to attract clients. It has certainly been a busy year, with lots of perks and…

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