Now that you’ve got the appetite for trying Facebook video advertising, it comes to the fun part: making the videos! If the thought of video production makes you weak at the knees, take a deep breath and read further: you don’t have to create an Academy Award worthy movie, just a short and catchy message that grabs people’s attention and makes them click on the call to action button.
You don’t need any kind of specialized training, just the patience and diligence to work with some simple online tools or computer software. So, today we will talk about some of the simplest and easiest to use tools to help you put together your video ads. In making this shortlist from the wide range of available video editing software and tools out there, I kept in mind that you are running a small or medium-sized business, so you cannot afford expensive and complex software suites (and you don’t need them either).
Without further ado, these are the top video editing tools I recommend:
1. Youtube Editor
It is free, it is easy to use and when you’re finished creating the video, you can either upload it on your Youtube channel or save it to your computer, and then later post it on whatever social media platform you intend. The cool thing about Youtube editor is that it automatically improves the image and sound quality, calibrating your video for the best possible viewing experience. So if you’re not happy with the images you filmed with your smartphone, Youtube editor can fix them for you.
If you are camera shy, then Camtasia is the perfect tool to record your computer screen and turn your slideshow presentations into a short movie. Many ads featuring a screencast are successful, because by making a short demonstration of your product, you are blending practical how-to with promotion in the same presentation.
Suffering from creative block? No idea what to do about your video? Then Stupeflix is a great choice for you! They offer 16 professional video templates and various useful features, such as adding maps, creating custom transitions, slow motion effects and voice over. With the easy drag and drop feature, you can quickly create a great montage and, since you don’t have to worry about the editing, you can focus on creating a compelling storyline.
4. Common Craft
Add an original touch to your video ads using paper cut-outs which tell a story! Common Craft has a huge library of over 2,000 cut-out characters and elements, so you will definitely find exactly what you need to build your message. The final product is funny, original looking and will definitely catch your viewers’ eyes as they scroll down their social media pages.
Masher is a very simple tool if you have all the “ingredients” for a video: images, text and sound. You can add them, mix them, blend them and create your video without having to go to great lengths. Once you get comfortable working with Masher, you can create a video in a few minutes and even produce several slightly different versions to A/B test and compare.
With these simple and easy to use tools, you don’t need to be a filmmaker, programmer or designer to create attention-grabbing video ads. Their intuitive interfaces are easy to understand and you will soon grasp what you have to do. Now you know where to begin, start creating your videos!