In the online world, Facebook is still the ruling social media platform where companies big and small can find their targeted audiences, engage them and direct them to their websites. It is not open to debate whether or not you should be doing Facebook marketing, but rather how you do it.
I know I’ve been discussing ways to attract more organic traffic and maintain engagement and interest in your Facebook page and how to create Facebook ads which get a good CTR, but the issue is: do you have the time, patience and resources to keep tabs on everything going on in your Facebook analytics and implementing best practices? This is why many small business owners cannot leverage the actual power of Facebook marketing and advertising – because they cannot steer it properly in the right direction.
This is why Facebook advertising agencies exist. “What, you taught me all this and now you’re telling me to hire an agency?” I understand your bewilderment, but please hear me out. Of course you can do your Facebook advertising by yourself. It will keep you busy all day, but if you enjoy what you are doing, that’s fine. However, if you want more spare time and more certainty in your Facebook advertising results, here are 5 reasons why you should hire an agency:
1. They Have the Right People with the Right Skills
A advertising agency hires talent and experience. Every employee is highly skilled in running Facebook campaigns and contests, creating great ads with a high conversion rate and are up-to-date with everything that is trending for a specific type of audience. These skills are not acquired simply by having your own Facebook profile, but by learning, going to various training courses and working every day only on Facebook.
You have to admit it, there is no way you can replicate the same set of skills and obtain the same results running your Facebook campaigns AND your business at the same time.
2. They Get Results Fast
Time is critical these days, in every aspect of our lives. We are pressed by time to achieve results, to make money and pay back loans. Businesses need quick cash flows or they dwindle away and disappear. This is why you need to work with a Facebook advertising agency. They can reach within weeks the results which would take you months to achieve. This is what you really need – a fast growth in followers, a quick and consistent conversion rate and an increasing number of sales. The agency can make it happen for you in the shortest time possible.
3. You Can Save Money
There is a saying: “if you think hiring experienced people is expensive, wait till you hire inexperienced people”. This applies to Facebook marketing too. If you experiment with various types of ads, filters for audience and so on, you lose money with every wrong bid and lose every precious day that passes without bringing you new clients. Hiring an agency, you pay a fixed monthly fee and you get consistent results. This is the right way to save money.
4. Less Stress, More Strategic Thinking
Once you hire an agency, all your worries related to social media marketing are gone. You won’t freeze in mid-work trying to remember if you scheduled the Facebook posts. You won’t put your product development work on hold to check the analytics for the latest ad. You will simply relax and find creativity within you to grow your business, knowing that your Facebook advertising is in good hands.
5. Building and Promoting a Brand
Yes, your business can become a recognized brand with the right type of social media marketing and advertising activities. And advertising agencies know how to do that. You will not simply run a business, but grow a brand instead. This means more awareness, recognition, followers and, crucially, sales.