The journey of every prospect or lead ends on your website. Whether they started from a Facebook™ ad or an Instagram Story, they are finally where you want them to be. But what happens once they reach your website? Some…
No matter in what direction your marketing strategy goes, there is only one direction your ads should take prospects: to a landing page. Landing pages are special web pages added to your website, where visitors are presented with an offer…
A picture is worth a thousand words. Words may lie, but photos don’t. These two statements prove that images are a core part of communication between people. When we are talking about doing business, photography and graphic design are an…
There are many factors contributing to the success of your ecommerce business, and your website is one of the key factors. Any potential customer will form an opinion on your business by browsing your website. This is why you should…
When we are discussing written messages, the two key components which define their success are the substance (meaning) and the form (the visual presentation). We have been discussing the substance of your marketing messages for some time now. Today we…
Most of our posts have been about social media ads so far. But this does not mean that you should completely discard banner ads, displayed on various websites. If you found a good partner website, or a website popular among…
The company Adobe made the announcement everyone was expecting in July in a lengthy blog post: the Flash Player will be completely discontinued by December 2020. This is the final blow for an outdated, vulnerable and bulky technology which had…
You have been very astute so far, attracting prospects with social media marketing, creating amazing landing pages and building a great content strategy. And now your leads are browsing your products, ready to make their first purchase. Would it surprise…
Whenever the phrase “latest trends” pops up, webmasters already start worrying about the changes they need to make to corporate websites. In the B2B environment, keeping up with the trends is a must. It shows professionalism and an in-depth understanding…
As you already know by now, engagement is the key to customer conversion. People need to be provoked to interact with businesses and enjoy doing it. Marketing communication needs to be a dialogue, on each of your channels – social…
We have already approached the issue of the role of psychology in marketing and sales in past articles. Today we will do a little more in-depth analysis of what influences people to do their shopping on a specific website, while…
If you look at the analytics of your website over a period of time, you will identify various types of visitors. There are unique visits which never repeat. There are people who keep coming to your website but never take…
Even the greatest artists need inspiration, so it is understandable if you feel that you are running out of ideas while designing your web page. This is the moment when you need to refresh your imagination and creativity by taking…
Search engine optimisation represents a set of best practices and actions to be taken on a website to increase its visibility and findability on search engines (most importantly, Google). These best practices and actions are separated into two main categories:…
This is an ongoing debate, making copywriters and graphic designers clash into an endless battle. What is more important in a website: the design or the copy? Both sides have powerful arguments, and none is ready to relent to the…
What is the anatomy of a high conversion homepage? And how does it really work? What makes people click on CTA buttons or go to the checkout page on one site, while ignoring them on another website? There is a…
When you look at your ecommerce website, you see the result of hard work and dedication. But what do your customers see? Have you wondered how they perceive it, how they feel when landing on your home page for the…
Opt-in forms are tricky: they could be either too subtle or too intrusive. In both cases, people will not fill them in and your conversion rates will stay low. There are many things to consider when planning an opt-in form:…
Let’s face it: every once in a while you encounter a “Page Not Found” error message when you type or click on a link. It could be the landing page of an expired promotion, or some site updates were performed…
The journey from the moment a visitor first lands on your website to completing their first purchase is complex and fraught with dangers. The gusty winds of mistrust may blow them away. The treacherous path of website navigation may give…
The call to action button is the online version of the siren’s call, attracting as many people as possible to become your subscribers, leads and, eventually, customers. There are many things to say about the psychology and the careful testing…
Running an online shop is not a simple job: you have to be your own marketer, webmaster, account manager and sales agent. And there is one more thing which you should be, but that many small business owners forget about:…
Congratulations! Your website is uploaded and live on the internet, your potential customers can browse your blog articles and products, and now you can stop worrying about the site for the next 2-3 years. Um…allow us to break your cheering…
Flash animations are just like the fashion accessories of the 1980s: eye-arresting, used to be super cool, but now you would look a little weird wearing them. Evolution of trends is merciless: the killer design elements of yesterday are obsolete…
Landing pages are one of the key elements of any website. They are the pages you should direct all your prospects to when they click on your ads. A great landing page is your top conversion tool: it gets you…
How long have you had your website for? Five years? Longer than that? And when is it the last time you refreshed its design? These questions may puzzle you, but they are pertinent. Website design is no different from fashion:…
No website is complete without photos. They are necessary as backgrounds, or to illustrate your main pages and articles. Even the dullest government website has some photos on it. So, where does everyone get their photos? Large companies can afford…
Most small businesses use their websites to sell their products and services. Currently, setting up and managing an online store is quite simple and affordable. However, accepting online payments is a sensitive and strictly regulated aspect of running your online…
“What’s in a font?” we could paraphrase Shakespeare and it is quite a legitimate question. First of all, they are the basis of all sorts of writing done on a computer. Secondly, they are in a wide variety, so it…
Doing business has changed dramatically in the online era. Even at a business to business level, the most valuable marketing and branding asset for any company is its website. Without exaggeration, the first impression a potential customer gets of your…
What makes a great business website? Is it the design? Or the contents? Which are the key elements visitors want to find on a website to continue browsing and take action? There are so many interlocking aspects which create an…
Have you noticed an increase of the bounce rate in your website analytics? This is one of the key signs that people have not found your website relevant and left it within the first 10 seconds after landing on it….
No matter what type of business you are running, you must have a website. It is a basic prerequisite both for large companies and home-based businesses. The internet is the fastest and most convenient medium used by people to find…