Marketers have decried the demise of organic reach on social media for years. But is there really no way of getting visibility for your posts without paying? The truth is that social media organic reach is declining, but far from…
Push notifications are messages consumers receive on their mobile phones from websites or apps they subscribed to. These messages are delivered to the user’s device even when they do not have the respective website or app open, or even logged…
LinkedIn strategies? For a small business? On a budget? It is no surprise that many small business owners and marketers are going to wonder about the feasibility of such an approach. There is a sort of urban myth that LinkedIn…
It started with Snapchat and then it spread to other social media platforms. We are speaking of disappearing messages and content. It works like this: the content is available either for a number of hours (usually 24) or until the…
The Coronavirus pandemic has changed everything in every aspect of our lives. People are advised (or ordered) by authorities to stay at home. Thus, they spend more time online, in larger numbers than ever. This causes a huge burden on…
Running a blog without a blogging strategy is like trying to start your car with an empty fuel tank. Both won’t take you anywhere. 2020 is a year when blogs are expected to deliver value, consistency and have a professional…
Over the years, you relied on Facebook to promote your business and find loyal customers. You spent money on Facebook ads and boosted posts. And now Facebook puts a hand out for small businesses in trouble. The social media giant…
For many entrepreneurs, 2020 was the year when they made the resolution to transition their physical business online. Three months into the year, it is not about a choice anymore. As governments across the world impose lockdowns to enforce social…
We’ve all heard about AI one way or another. In the not so distant past, it was the stuff of Sci-fi films. And then it became real. First there were the AI-powered robots that can work independently. Now we have…
Facebook Messenger has new rules, in effect since the 4th of March. They restrict the ability of business pages to send free messages to Facebook users and enforce new rules for the use of chatbots. It is important to know…
As of the 12th of March, the World Health Organization declared the coronavirus outbreak a pandemic. But even weeks before this announcement, companies worldwide were feeling the whiplash of the new contagion which started in Wuhan, China. Dependent on finished…
Quizzes are forever popular. People are curious to discover unexpected associations, such as the city they should live in or the celebrity they look like. It’s human nature to be a little vain and find similar points to the rich,…
One of the keys of successful Facebook ads campaigns is targeting the right audience. Each company has a specific customer profile: new moms, senior citizens, busy professionals, etc. But what if the key characteristic of a qualified lead is the…
Digital marketing becomes more expensive by the day. For many entrepreneurs and marketers, the challenge is to find a balance between running effective campaigns and saving money. This is why many of them are wondering whether they should give up…
SaaS (software as a service) products are in increasing demand, both in the B2B and the B2C sector. People have extremely flexible schedules these days. They travel a lot, work from the office, from home or from a coworking space….
You spend a lot of time and money to generate social media leads. Then, you go through the entire conversion funnel and notice that only an unsatisfactory percentage of these leads actually made a purchase. It is not always the…
Good news for marketers and business owners: the Facebook Creator studio mobile app is here to help you monitor your social media posts on the go. The Facebook Team has listened to its business users, and came up with the…
Facebook ads are (still) the most effective and cost efficient forms of digital advertising available to large and small companies. There is nothing surprising about this. First of all, Facebook is the largest social network by number of monthly active…
A customer journey map is, possibly, the marketer’s only tool to navigate in the unknown territory of finding leads and converting them to clients. It helps develop a marketing strategy, create relevant content and plan the sequence of emails and…
Did you know that consumers are 3 times more likely to return a product purchased online than from a store? Also, that 48% of consumers returned an online purchase last year? These and more similar statistical data should make every…
In basic terms, the customer lifetime value (CLV) is the total profit you make from a client for the entire period when they purchase from you. Behind this basic explanation, there is a formula that helps you make this calculation:…
The Facebook Pixel has been around for some time and helped millions of marketers and businesses target qualified leads with their ads. In its essence is a unique 15 digit code that you install on each page of your website…
Social media demographics are the free version of a real time census for marketers. The evolution of various age groups, income bracket groups and other relevant groups help businesses assess the size of their market as well as the future…
Email marketing is not going anywhere. It takes less effort and money to create an email marketing strategy than focusing on sophisticated marketing tools which do not generate the same ROI. Emails can be mass scheduled, so you do not…
Keyword research is one of the first and most important phases of your SEO and digital marketing strategy. There is a direct connection between using the right keywords and getting relevant visits to your website. These relevant visits are from…
Content creation is at the core of content marketing. Your business has to be a constant source of information, entertainment and useful tips for its followers. In time, they will build trust with your brand and start buying products from…
The Facebook algorithm is the set of rules that determine what posts appear at the top of users’ newsfeed and who has priority in terms of organic reach. As you certainly noted, over the years business pages kept losing organic…
Any business thrives as long as it can identify and attract clients. For this reason, market research is something any marketer or business owner should do. However, since you do not have the budget to hire a specialised company, you…
It is the moment no marketer wants to experience. You open Facebook Ads Manager to look at your ad campaigns and instead of it you read this chilling message: “Your ad account has been flagged for policy violations. Any ads…
The new Facebook Ad Inspect Tool is a welcome addition to all the useful tools you already have in the Ad Creator panel. It comes in response to demands from marketers to have access to more benchmark data to help…
Facebook lookalike audiences are a great targeting option offered by the social media platform. Starting from a defined audience (customers, people who visited your website, etc.) you can find Facebook users with similar interests and demographic characteristics. However, as you…
Facebook has a constant policy of acquiring start-ups it considers worth developing. Some of the most notorious acquisitions of this type are Instagram, Whatsapp and Oculus. Others were shut down some time, without much hue and cry. The latest movement…
Backlinks are links that appear on other websites and point to one of your web pages. For example, when one of your tutorials is quoted in an article on a DIY website for solving a specific issue, your website earned…
No business owner or marketer wants to have to deal with social media complaints. But then a snowball effect ensues if you ignore them. One single complaint can trigger many negative comments and reviews. In the end, your business reputation…
Targeting Facebook users with ads is so incredibly detailed, that any business operating in any niche can find ideal customers. This is why Facebook is probably the best social media platform for marketing, both for B2B and B2C companies. To…
The social media bio and the profile and cover photos are the three basic elements of starting a social media marketing strategy. You need to build and customise your business pages and profiles to fit your brand image and attract…
Facebook is working hard to clean up its public image after being involved in several scandals over the last year. The largest social media network has toughened its policies against fake news, fake accounts and political content. The most recent…
What are social media marketing attribution models and why should you care about them? The answer is simple: you need to know the precise social media channel that triggered a sale and, thus, the revenue for your advertising expense. The…
We are living in a global village, brought together by technology, but separated by language barriers. However, the last issue may no longer be an issue for long. At least, for marketers and business owners using Facebook to find new…
Social media groups become more and more important in the digital marketing landscape. Facebook groups, in particular, are gaining lots of traction. There are a few simple explanations for this. For one, people who join a group want to interact…
New Year, new business goals and new calculations to know how much money you need to set aside for your social media marketing budget. This can be a stressful time for any business owner, even more so for those who…
As you begin a new year, you consider expanding the scope of your business. With several new ideas ready to bring fruition, you should also consider how to promote them efficiently. Since each product or service line has its separate…
In social media marketing, change is the only permanent characteristic. But where does change come from? For the largest part, it is influenced by the way people react to marketing messages and communicate with their favourite brands. Also, the way…
Are you already rolling out your holiday social media content calendar? Even if you are already getting good results from your campaigns and posting schedule, you should still take the time to read this article. We have done a few…
At the year draws to an end, it is time to consider the action plan for 2020. As you know, the trends in social media marketing keep changing. And you have to stay in the loop if you want to…
All musicians and bands dream of the day when they make a breakthrough and become famous. But for every rock star there are hundreds of thousands of aspiring artists who never manage to grow their fan base beyond their local…
Professional services companies need to rethink their strategy for finding new clients. For decades, these B2B service providers have relied on referrals and in-person networking to secure new contracts. But now, things have changed. Corporate buyers rely on online searches…
Every homeowner wants to keep their property in good conditions and even increase its value through home improvement works. From a brand new door to a fresh coat of paint or new wooden floors, your business can help residential owners…
Smartphones are more than just communication devices. They store so much valuable personal data, that people are very careful about keeping their phones in good condition for as long as possible. However, accidents happen and smartphones get broken – either…
Charities and nonprofits took a big hit from internet scammers over the years. Right now, it is very difficult for genuine organisations that want to do good to persuade people to donate their money or time for their causes. However,…