Facebook lookalike audiences are a great targeting option offered by the social media platform. Starting from a defined audience (customers, people who visited your website, etc.) you can find Facebook users with similar interests and demographic characteristics. However, as you…
Facebook has a constant policy of acquiring start-ups it considers worth developing. Some of the most notorious acquisitions of this type are Instagram, Whatsapp and Oculus. Others were shut down some time, without much hue and cry. The latest movement…
Backlinks are links that appear on other websites and point to one of your web pages. For example, when one of your tutorials is quoted in an article on a DIY website for solving a specific issue, your website earned…
No business owner or marketer wants to have to deal with social media complaints. But then a snowball effect ensues if you ignore them. One single complaint can trigger many negative comments and reviews. In the end, your business reputation…
Targeting Facebook users with ads is so incredibly detailed, that any business operating in any niche can find ideal customers. This is why Facebook is probably the best social media platform for marketing, both for B2B and B2C companies. To…
The social media bio and the profile and cover photos are the three basic elements of starting a social media marketing strategy. You need to build and customise your business pages and profiles to fit your brand image and attract…
Facebook is working hard to clean up its public image after being involved in several scandals over the last year. The largest social media network has toughened its policies against fake news, fake accounts and political content. The most recent…
What are social media marketing attribution models and why should you care about them? The answer is simple: you need to know the precise social media channel that triggered a sale and, thus, the revenue for your advertising expense. The…
We are living in a global village, brought together by technology, but separated by language barriers. However, the last issue may no longer be an issue for long. At least, for marketers and business owners using Facebook to find new…
Social media groups become more and more important in the digital marketing landscape. Facebook groups, in particular, are gaining lots of traction. There are a few simple explanations for this. For one, people who join a group want to interact…
New Year, new business goals and new calculations to know how much money you need to set aside for your social media marketing budget. This can be a stressful time for any business owner, even more so for those who…
As you begin a new year, you consider expanding the scope of your business. With several new ideas ready to bring fruition, you should also consider how to promote them efficiently. Since each product or service line has its separate…
In social media marketing, change is the only permanent characteristic. But where does change come from? For the largest part, it is influenced by the way people react to marketing messages and communicate with their favourite brands. Also, the way…
Are you already rolling out your holiday social media content calendar? Even if you are already getting good results from your campaigns and posting schedule, you should still take the time to read this article. We have done a few…
At the year draws to an end, it is time to consider the action plan for 2020. As you know, the trends in social media marketing keep changing. And you have to stay in the loop if you want to…
All musicians and bands dream of the day when they make a breakthrough and become famous. But for every rock star there are hundreds of thousands of aspiring artists who never manage to grow their fan base beyond their local…
Professional services companies need to rethink their strategy for finding new clients. For decades, these B2B service providers have relied on referrals and in-person networking to secure new contracts. But now, things have changed. Corporate buyers rely on online searches…
Every homeowner wants to keep their property in good conditions and even increase its value through home improvement works. From a brand new door to a fresh coat of paint or new wooden floors, your business can help residential owners…
Smartphones are more than just communication devices. They store so much valuable personal data, that people are very careful about keeping their phones in good condition for as long as possible. However, accidents happen and smartphones get broken – either…
Charities and nonprofits took a big hit from internet scammers over the years. Right now, it is very difficult for genuine organisations that want to do good to persuade people to donate their money or time for their causes. However,…
Everyone needs a car repair shop every once in a while. But this does not mean that all you have to do is open your business and the customers will come pouring in. There are other car repair shops in…
Education is the key to success and many parents opt for private schools to make sure that their children have the best start in life. From less crowding to modern equipment in the classroom, private schools offer various benefits, as…
Everyone needs a doctor, but this does not mean that all you have to do is open a medical practice. Medicine is a very sensitive field of activity. People need to trust a doctor before they book an appointment. So,…
Home inspectors are very necessary in real estate deals or insurance appraisals. They analyse the structure and the utilities networks in a building, looking for flaws, potential damages and hidden faults. Given the importance of their job, it would seem…
Cleanliness is a basic need for everyone. From the smallest studio apartment to large office buildings, cleaning is one activity all living and working spaces have in common. And since people want more spare time to spend with their family…
Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital…
General contractors play a key role in the successful completion of a new construction or the renovation of an existing one. This does not mean that they have an easy job finding clients. There are a lot of professionals offering…
Many start-up entrepreneurs are promoting their newly formed business on Facebook™ by creating a dedicated page about it. That is very good. However, a lot of them use their personal profile to share business offers and marketing messages. That is…
When Steve Jobs famously said “there’s an app for that” he had no idea that quite soon there will be an app for everything, from private clinics to news and media services. Right now, there is a huge competition among…
Financial services businesses such as investment broker, banks and other lenders have to face high competition and increasing pressure from new entrants, such as cryptocurrency brokers and fintech companies. To stay relevant and successful, these companies need to embrace the…
Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook…
Cutting edge technology makes its way in every aspect of our lives, the most recent example being the popularity of augmented reality ads. These interactive forms of content overlay computer-generated objects on real-life images. This is the principle behind apps…
Instagram Stories are among the most popular type of social media content. Short and punchy, featuring high quality graphics and cool filters, this form of disappearing content features high in the content mix of many top brands. Of course, these…
Local search marketing can help small businesses be visible and find customers. They no longer have to compete with large brands that are not location bound in their marketing strategies. At the same time, by focusing on their local area,…
Social media marketing is cost effective and efficient, if you do it right. There are written and unwritten rules about what businesses should do. The written rules are the terms and conditions set by each social media platform. The unwritten…
Facebook offers many ways of measuring the results of your ad campaigns, but what if you need custom metrics? What if you have specific goals and you cannot use any of the standard metrics to measure whether they are achieved?…
Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in…
Are you looking for qualified candidates for your job openings? And do you know where to look for them? If you are only using job boards and job fairs, you are missing out a lot. You are not reaching out…
Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there…
Facebook is a great marketing tool, and with every new content creation and measurement tool it gets better. As the Facebook Team rolls out new forms of content creating and sharing, marketers need to know how effective they are. Right…
We live in a fast paced world, where people’s attention span is getting shorter and shorter. This is one of the explanations of the major success of Stories, both on Facebook and Instagram. Since business accounts have access to this…
“Not another social media platform!” We can understand your frustration, as you are trying to stay on top of the game on 2-3 platforms already. But times are changing, and you need to evolve with them. Otherwise, your brand will…
Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain…
Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a…
Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become…
Is your Google AdWords PPC strategy ready for voice search? Yes, this is the latest worry for marketers and business owners all over the world. Your consumers are less and less likely to type in a search bar to look…
The Google Local Pack has become the most active battleground for local businesses, but not everyone can be a winner. Some companies are willing to wait and work on their SEO to get there. Others are willing to spend money…
The latest SEO trend is optimizing your website for voice search. This trend is the natural result of a definite change in the way users perform internet searches. As digital assistants become more conversational and skilled in natural language, they…
Google Local Pack and local search ranking, in general, are life savers for small and medium sized businesses. They no longer need to compete with large companies for customers all over the country. Instead, they can aim lower, but more…
In the internet age, small businesses are fighting a losing battle to compete with large companies in Google search results. They do not have the funds and the large teams of marketers of big box stores. They cannot bid as…