Facebook lead generation is one of the most effective digital marketing strategies to find new customers. However, it only works if you apply the best practices and are constantly on the lookout for ways to improve it. For many business…
Many business owners are accustomed to being Jack-of-all-trades. They are running their core operations, cover the work of a secretary and office manager and also manage the marketing and accounting tasks. When your business is starting out, it is manageable….
We are no longer living in a happy world and optimism levels are going down among all people. As a business owner or marketer, you are also concerned and find it hard to see the silver lining in the current…
The Google Maps API (Application Programming Interface) is one of the most useful tools developed by the tech giant. Webmasters can embed a portion of Google Maps into business websites so that potential clients can easily find their headquarters or…
Social sharing has become a staple in the posting schedules of all businesses, large or small. A photo, a video, an inspirational quote – they spice up your social media pages and keep your followers informed and entertained. But do…
A brand story is an integral part of your business. At the very basic level, it provides an answer to the question: why does this business exist? At the higher and more refined level, it speaks to prospective customers, is…
How will digital marketing work in a post-COVID world? Will it change tremendously? Will it still be relevant? Right now, millions of marketers and business owners around the world are asking these questions. For the first time in a long…
If you are reading this now, you are probably wondering what to do with your content strategy for the rest of 2020. You had planned your ad campaigns, your social media posting calendar and your blog post topics carefully. And…
Nonprofits are an essential part of our society. They raise awareness about major issues and vulnerable groups, organise actions to help them and seek donations to fund their programmes. However, although most people want to do good, the internet allowed…
Are you still unsure about how Facebook ads work? Do you double question your audience targeting criteria and bid value because you’re not sure you’ve hit the magic formula? Then you are in good company, because many marketers wonder about…
Daycares and nurseries provide an essential service in any community. They allow parents to go to work and secure their family’s financial future while knowing that their children are looked after with loving care. However, daycares and nurseries cannot just…
The COVID pandemic has changed the way we live and work. Many executives and employees learned to work and collaborate from home. Marketers discovered new creative ways to connect with audiences and promote sale in a 100% online environment. And…
Restaurants were among the most affected businesses by the recent pandemic. Indeed, in many countries they are still closed and their owners had to adapt to home deliveries to stay in business. But even after lockdown is lifted everywhere, restaurants…
Google Maps is one of the most frequently used applications by Android phone owners. It helps them navigate to their place of destination, helps them pinpoint their location and calculate the shortest route to a place they need to go…
Many of our readers have been struggling with the creation and optimisation of their Google My Business listing. This is why we decided to take this opportunity to give you a step by step guide to this process. As you…
Restaurants are, by definition, local businesses. It would take a truly out of the world experience for someone to drive for tens of miles just to enjoy a meal. And this is why, as a restaurant owner, you should strive…
In a past article, we showed you how to create and verify your Google My Business listing. We also published several articles showing how this listing helps you rank higher for local searches. But many of our clients have asked…
Google Maps has become the daily companion for everyone walking or driving to a place they’ve never been to. All they have to do is look at the map and follow the step by step directions. And, as they walk…
We have been discussing a lot about local SEO in the past few weeks. And there is a reason for this. Ranking high in local searches is more important than ever. People are making searches with a specific intent: they…
Google Questions & Answers (Google Q&A) is a feature quietly launched three years ago that suddenly becomes very important for business owners and marketers. In the effort of getting ranked in local search results, businesses are working on improving the…
Local SEO is the new Holy Grail of digital marketing. Business owners and marketers went from “I want everyone to see my products” to “I want qualified customers to see my products”. Unless your business is selling digital products or…
Do you want your business to appear on Google Maps and on the first page of Google local search results? Of course you do! It is one of the most effective ways to bring new clients to your store or…
Ranking in local searches on Google is every businessman’s target. Instead of reaching out to people who may live to far away to qualify as customers, they want to reach people who live nearby, are likely to walk in the…
Local search marketing is the key to keeping your business afloat even in difficult times. People still need products and services. But right now they want to find them as close to home as possible. Even if they order items…
The Google May 2020 core update is here and has already won a few nicknames from marketers. “Pandemic Update” (from less optimistic people) or “May the Fourth Update” (from Star Wars fans) are the most popular. But behind these attempts…
Financial advisors supply an important service to individuals and companies. They know how to make investments, pay off debts and manage budgets in a sustainable manner. However, many potential clients do not know that they would benefit from working with…
The Coronavirus pandemic has forced all businesses and marketers to change their marketing strategies. The content ideas they were planning for spring and summer sales are no longer valid. People are worried about their health, their finances and the future…
In a world of instant communication, direct messages on Twitter have become the most frequently used channel for customers to ask questions and demand a solution to their problem. In the last few years, Twitter has effectively replaced other forms…
In the current socio-economic situation, many businesses are struggling to find new ways to attract customers and sell their products. Their physical shops are closed and they had to move to online stores and online promotion. Since social media is…
As a marketer, you already know about the classic SWOT analysis. You look at the strengths, weaknesses, opportunities and threats your brand faces and you draw conclusions and actions from them. Now it is the time to expand this useful…
Online shopping used to be a convenient way for people to purchase products they needed from the comfort from their home. During the current crisis, online shopping is the only way to purchase anything. It is safe, quick and it…
As businesses struggle to survive during the current pandemic, one thing became clearer than ever: everything is interconnected. If a small retail store fails, its suppliers will also be hit. This is why unity and support are more important than…
Video is king of content and live streams are the most popular type of video content. People like to be able to engage with what happens on the screen, in front of their eyes. A live video has an exclusive…
The simplest way of avoiding to spend too much money on Facebook ads is to perform various A/B tests. And the traditional way of performing the tests can cost you a lot of money, even if you run these ads…
Facebook has come a long way from the Cambridge Analytica scandal in terms of data protection. The social media platform is continually tightening its privacy rules and actively enforcing them. As you have noted during the last two years, there…
The Coronavirus pandemic continues to affect everyone’s lives in ways we never imagined. However, we learn to adapt as survive. This applies both to individuals and businesses. While physical stores must stay closed, sales can continue online. And while some…
Fake news and disinformation thrive on the social media, and especially on Twitter. The specific format of tweets – short text messages accompanied by links, videos or photos – make it very easy for people to share lots of messages…
Instagram is a social media network that attracts businesses mainly for building a brand image and showcasing their products and workplace. Through visual storytelling, they can reach out to current or potential customers, start conversations and build trust. But did…
The Coronavirus outbreak has changed the world and will probably leave a lasting effect in our lives. For many businesses, it meant closing their brick and mortar shops and making a part of their employees redundant. But we no longer…
Marketers have decried the demise of organic reach on social media for years. But is there really no way of getting visibility for your posts without paying? The truth is that social media organic reach is declining, but far from…
Push notifications are messages consumers receive on their mobile phones from websites or apps they subscribed to. These messages are delivered to the user’s device even when they do not have the respective website or app open, or even logged…
LinkedIn strategies? For a small business? On a budget? It is no surprise that many small business owners and marketers are going to wonder about the feasibility of such an approach. There is a sort of urban myth that LinkedIn…
It started with Snapchat and then it spread to other social media platforms. We are speaking of disappearing messages and content. It works like this: the content is available either for a number of hours (usually 24) or until the…
The Coronavirus pandemic has changed everything in every aspect of our lives. People are advised (or ordered) by authorities to stay at home. Thus, they spend more time online, in larger numbers than ever. This causes a huge burden on…
Running a blog without a blogging strategy is like trying to start your car with an empty fuel tank. Both won’t take you anywhere. 2020 is a year when blogs are expected to deliver value, consistency and have a professional…
Over the years, you relied on Facebook to promote your business and find loyal customers. You spent money on Facebook ads and boosted posts. And now Facebook puts a hand out for small businesses in trouble. The social media giant…
For many entrepreneurs, 2020 was the year when they made the resolution to transition their physical business online. Three months into the year, it is not about a choice anymore. As governments across the world impose lockdowns to enforce social…
We’ve all heard about AI one way or another. In the not so distant past, it was the stuff of Sci-fi films. And then it became real. First there were the AI-powered robots that can work independently. Now we have…
Facebook Messenger has new rules, in effect since the 4th of March. They restrict the ability of business pages to send free messages to Facebook users and enforce new rules for the use of chatbots. It is important to know…
As of the 12th of March, the World Health Organization declared the coronavirus outbreak a pandemic. But even weeks before this announcement, companies worldwide were feeling the whiplash of the new contagion which started in Wuhan, China. Dependent on finished…