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effective brand messaging

Facebook Shares New Insights into Effective Brand Messaging

31/07/2020Social Marketingeffective brand messagingAdChief

Do you prepare your Facebook posts to express effective brand messaging? Are they easily recognisable by followers as content created by your brand? If you are unsure, you probably need to work harder on this issue. After all, brand loyalty…

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organic Facebook content for local businesses

Effective Ideas for Organic Facebook Content for Local Businesses

31/07/2020Social MarketingAdChief

Why do we talk about organic Facebook content for local businesses? After all, no one ever gets any kind of organic traffic anymore on social media. Well, that assertion is not true at all. Organic reach on Facebook may have…

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visual design skills

How to Improve Visual Design Skills for Non-Designers

31/07/2020Photographyvisual design skillsAdChief

“Can I improve visual design skills if I am not a designer? I don’t even have such skills!” This is only partly true. You can appreciate if two colours look great together or clash in an unpleasant way. You feel…

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local SEO for ecommerce

How to Ace Local SEO for Ecommerce

22/07/2020Online marketinglocal SEO for ecommerceAdChief

Local SEO for ecommerce appears as a bit of a paradox at the first glance. Local and ecommerce don’t seem to go together, right? After all, anyone can access a website and order products. But can you afford to deliver…

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Key Marketing Metrics to Focus on in 2020

21/07/2020Online marketingkey marketing metricsAdChief

Digital marketing has changed overnight. Brands are now focusing on other key marketing metrics than they had planned to at the beginning of the year. Market expansion and brand ambassadorship are no longer critical issues. They are replaced by the…

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content editing and proofreading tools

Best Content Editing and Proofreading Tools in 2020

21/07/2020Copywritingcontent editing and proofreading toolsAdChief

Content editing and proofreading tools are the content marketer’s best friends. No matter how skilled you are with words and how much attention you pay to details, you are still human. You get tired, you get distracted, and boom! A…

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Facebook Adds Option to Switch Business and Personal Accounts in Messenger

14/07/2020UncategorizedAdChief

Facebook is committed to regain all its users’ trust – both private and business accounts. After a few rocky years, the largest social network is trying to become safer, more reliable, transparent, and more user friendly than ever. Thus, the…

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Facebook Adds Option to Switch Business and Personal Accounts in Messenger

14/07/2020Social MediaFacebook MessengerAdChief

Facebook is committed to regain all its users’ trust – both private and business accounts. After a few rocky years, the largest social network is trying to become safer, more reliable, transparent, and more user friendly than ever. Thus, the…

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Effective Tips for a Successful Local SEO Strategy for Fitness Centres

14/07/2020Online marketinglocal SEO strategy for fitness centresAdChief

We have received many requests to share effective tips for local SEO strategy for fitness centres. As more countries lift lockdown rules on these businesses, their owners and marketers want to learn how to bring back their existing customers, as…

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Facebook lead generation mistakes

Facebook Lead Generation Mistakes You Must Avoid

07/07/2020Lead generationFacebook lead generation mistakesAdChief

Facebook lead generation is one of the most effective digital marketing strategies to find new customers. However, it only works if you apply the best practices and are constantly on the lookout for ways to improve it. For many business…

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social media manager

How to Tell Your Business Needs a Social Media Manager

07/07/2020Social Marketingsocial media managerAdChief

Many business owners are accustomed to being Jack-of-all-trades. They are running their core operations, cover the work of a secretary and office manager and also manage the marketing and accounting tasks. When your business is starting out, it is manageable….

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content marketing ideas

Content Marketing Ideas to Create Optimism among Your Readers

07/07/2020Social Marketingcontent marketing ideasAdChief

We are no longer living in a happy world and optimism levels are going down among all people. As a business owner or marketer, you are also concerned and find it hard to see the silver lining in the current…

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Google Maps API

Does Using Google Maps API Affect Your SEO Rankings?

30/06/2020Online marketingAdChief

The Google Maps API (Application Programming Interface) is one of the most useful tools developed by the tech giant. Webmasters can embed a portion of Google Maps into business websites so that potential clients can easily find their headquarters or…

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copyright

Social Sharing and Copyright: the Do’s and Don’ts

30/06/2020Social MarketingcopyrightAdChief

Social sharing has become a staple in the posting schedules of all businesses, large or small. A photo, a video, an inspirational quote – they spice up your social media pages and keep your followers informed and entertained. But do…

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brand story

What Is a Brand Story and Why Does Your Business Need One

30/06/2020Online marketingbrand storyAdChief

A brand story is an integral part of your business. At the very basic level, it provides an answer to the question: why does this business exist? At the higher and more refined level, it speaks to prospective customers, is…

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digital marketing

The Role of Digital Marketing in a Post-COVID World

25/06/2020Online marketingdiigital marketingAdChief

How will digital marketing work in a post-COVID world? Will it change tremendously? Will it still be relevant? Right now, millions of marketers and business owners around the world are asking these questions. For the first time in a long…

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content strategy

How to Adapt Your Content Strategy for the Post-COVID World

25/06/2020Online marketingcontent strategyAdChief

If you are reading this now, you are probably wondering what to do with your content strategy for the rest of 2020. You had planned your ad campaigns, your social media posting calendar and your blog post topics carefully. And…

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local SEO for nonprofits

Effective Tips for Local SEO for Nonprofits

25/06/2020Online marketinglocal SEO for nonprofitsAdChief

Nonprofits are an essential part of our society. They raise awareness about major issues and vulnerable groups, organise actions to help them and seek donations to fund their programmes. However, although most people want to do good, the internet allowed…

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Facebook ads

Facebook Offers New Details on How Its Ad System Works

18/06/2020Facebook Adsfacebook adsAdChief

Are you still unsure about how Facebook ads work? Do you double question your audience targeting criteria and bid value because you’re not sure you’ve hit the magic formula? Then you are in good company, because many marketers wonder about…

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local search strategy for daycares

Local Search Strategy for Daycares and Nurseries

18/06/2020Online marketinglocal search strategies for daycaresAdChief

Daycares and nurseries provide an essential service in any community. They allow parents to go to work and secure their family’s financial future while knowing that their children are looked after with loving care. However, daycares and nurseries cannot just…

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virtual events

51% Marketers Expect Virtual Events to Stay With Us Forever

18/06/2020Online marketingvirtual eventsAdChief

The COVID pandemic has changed the way we live and work. Many executives and employees learned to work and collaborate from home. Marketers discovered new creative ways to connect with audiences and promote sale in a 100% online environment. And…

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Google My Business for restaurants

Google My Business for Restaurants – What You Need To Know

09/06/2020Online marketingGoogle My Business for restaurantsAdChief

Restaurants were among the most affected businesses by the recent pandemic. Indeed, in many countries they are still closed and their owners had to adapt to home deliveries to stay in business. But even after lockdown is lifted everywhere, restaurants…

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Google Maps

Quick Guide for Small Businesses to Rank Higher On Google Maps

09/06/2020Online marketingGoogle MapsAdChief

Google Maps is one of the most frequently used applications by Android phone owners. It helps them navigate to their place of destination, helps them pinpoint their location and calculate the shortest route to a place they need to go…

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Google My Business listing

How to create a Google My Business Listing in 2020

09/06/2020Online marketingGoogle My Business listingAdChief

Many of our readers have been struggling with the creation and optimisation of their Google My Business listing. This is why we decided to take this opportunity to give you a step by step guide to this process. As you…

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Google My Business for restaurants

Top benefits of Google My Business for Restaurants

03/06/2020Online marketingGoogle My Business for restaurantsAdChief

Restaurants are, by definition, local businesses. It would take a truly out of the world experience for someone to drive for tens of miles just to enjoy a meal. And this is why, as a restaurant owner, you should strive…

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Google My Business

5 Ways to Get More Customers Using Google My Business

03/06/2020Online marketingGoogle My BusinessAdChief

In a past article, we showed you how to create and verify your Google My Business listing. We also published several articles showing how this listing helps you rank higher for local searches. But many of our clients have asked…

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Google Maps

How Do I Add My Business To Google Maps?

03/06/2020Online marketingGoogle MapsAdChief

Google Maps has become the daily companion for everyone walking or driving to a place they’ve never been to. All they have to do is look at the map and follow the step by step directions. And, as they walk…

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local SEO statistics

Local SEO Statistics for 2020

26/05/2020Online marketinglocal SEO statisticsAdChief

We have been discussing a lot about local SEO in the past few weeks. And there is a reason for this. Ranking high in local searches is more important than ever. People are making searches with a specific intent: they…

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Google Q&A

What Marketers Need to Know about Google Q&A

26/05/2020Online marketingGoogle Q&AAdChief

Google Questions & Answers (Google Q&A) is a feature quietly launched three years ago that suddenly becomes very important for business owners and marketers. In the effort of getting ranked in local search results, businesses are working on improving the…

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local SEO

How to Use Social Media for Local SEO

26/05/2020Online marketinglocal SEOAdChief

Local SEO is the new Holy Grail of digital marketing. Business owners and marketers went from “I want everyone to see my products” to “I want qualified customers to see my products”. Unless your business is selling digital products or…

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local SEO

Tips to Optimise Website Images for Local SEO

19/05/2020Online marketinglocal SEOAdChief

Do you want your business to appear on Google Maps and on the first page of Google local search results? Of course you do! It is one of the most effective ways to bring new clients to your store or…

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local search

How to Optimise Your Website for Local Search

19/05/2020Online marketinglocal searchAdChief

Ranking in local searches on Google is every businessman’s target. Instead of reaching out to people who may live to far away to qualify as customers, they want to reach people who live nearby, are likely to walk in the…

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local search marketing

Content Ideas to Boost Local Search Marketing Efforts

19/05/2020Online marketinglocal search marketingAdChief

Local search marketing is the key to keeping your business afloat even in difficult times. People still need products and services. But right now they want to find them as close to home as possible. Even if they order items…

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google May 2020 core update

Google May 2020 Core Update: What You Need to Know

14/05/2020Online marketingGoogle May 2020 core updateAdChief

The Google May 2020 core update is here and has already won a few nicknames from marketers. “Pandemic Update” (from less optimistic people) or “May the Fourth Update” (from Star Wars fans) are the most popular. But behind these attempts…

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social media strategy for financial advisors

Social Media Strategy for Financial Advisors

14/05/2020Social Mediasocial media strategy for financial advisorsAdChief

Financial advisors supply an important service to individuals and companies. They know how to make investments, pay off debts and manage budgets in a sustainable manner. However, many potential clients do not know that they would benefit from working with…

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content ideas

What Readers Want during COVID-19: Content Ideas for Marketers

14/05/2020Copywritingcontent ideasAdChief

The Coronavirus pandemic has forced all businesses and marketers to change their marketing strategies. The content ideas they were planning for spring and summer sales are no longer valid. People are worried about their health, their finances and the future…

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direct messages on Twitter

How to Use Direct Messages on Twitter for Your Social Media Marketing Strategy

08/05/2020Social Marketingdirect messages on TwitterAdChief

In a world of instant communication, direct messages on Twitter have become the most frequently used channel for customers to ask questions and demand a solution to their problem. In the last few years, Twitter has effectively replaced other forms…

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Pinterest

Pinterest Rolls Out Commerce Features for Retailers

08/05/2020Social MarketingPinterestAdChief

In the current socio-economic situation, many businesses are struggling to find new ways to attract customers and sell their products. Their physical shops are closed and they had to move to online stores and online promotion. Since social media is…

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social media SWOT analysis

How to Perform a Social Media SWOT Analysis

08/05/2020Social Mediasocial media SWOT analysisAdChief

As a marketer, you already know about the classic SWOT analysis. You look at the strengths, weaknesses, opportunities and threats your brand faces and you draw conclusions and actions from them. Now it is the time to expand this useful…

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gift cards

Facebook Adds Gift Card Discovery Tool

30/04/2020Social Marketinggift cardsAdChief

Online shopping used to be a convenient way for people to purchase products they needed from the comfort from their home. During the current crisis, online shopping is the only way to purchase anything. It is safe, quick and it…

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free stock images

Websites Offer Free Stock Images for Small Businesses Affected by the Current Pandemic

30/04/2020Creativefree stock imagesAdChief

As businesses struggle to survive during the current pandemic, one thing became clearer than ever: everything is interconnected. If a small retail store fails, its suppliers will also be hit. This is why unity and support are more important than…

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YouTube Live

How to Use YouTube Live to Engage Your Audience

30/04/2020Social MediaYouTube LiveAdChief

Video is king of content and live streams are the most popular type of video content. People like to be able to engage with what happens on the screen, in front of their eyes. A live video has an exclusive…

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Facebook Experiments

How to Use the New Facebook Experiments Tool

23/04/2020Facebook AdsFacebook experimentsAdChief

The simplest way of avoiding to spend too much money on Facebook ads is to perform various A/B tests. And the traditional way of performing the tests can cost you a lot of money, even if you run these ads…

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data use checkup

Facebook Introduces Annual Data Use Checkup for Developers

23/04/2020Social MediaData Use CheckupAdChief

Facebook has come a long way from the Cambridge Analytica scandal in terms of data protection. The social media platform is continually tightening its privacy rules and actively enforcing them. As you have noted during the last two years, there…

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Facebook

Facebook Provides Templates to Help Companies Communicate during COVID Lockdown

23/04/2020Social MediaFacebookAdChief

The Coronavirus pandemic continues to affect everyone’s lives in ways we never imagined. However, we learn to adapt as survive. This applies both to individuals and businesses. While physical stores must stay closed, sales can continue online. And while some…

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Twitter Reinstates the Blue Badge for Profile Verification to Identify Authoritative Voices

15/04/2020Social MarketingAdChief

Fake news and disinformation thrive on the social media, and especially on Twitter. The specific format of tweets – short text messages accompanied by links, videos or photos – make it very easy for people to share lots of messages…

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instagram market research

How to Use Instagram for Market Research

15/04/2020Online marketingInstagram market researchAdChief

Instagram is a social media network that attracts businesses mainly for building a brand image and showcasing their products and workplace. Through visual storytelling, they can reach out to current or potential customers, start conversations and build trust. But did…

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keep your customers

How to Keep Your Customers during the Coronavirus Outbreak

15/04/2020Online marketingkeep your customersAdChief

The Coronavirus outbreak has changed the world and will probably leave a lasting effect in our lives. For many businesses, it meant closing their brick and mortar shops and making a part of their employees redundant. But we no longer…

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organic reach

How Employees Can Boost Organic Reach on Social Media

06/04/2020Social Mediaorganic reachAdChief

Marketers have decried the demise of organic reach on social media for years. But is there really no way of getting visibility for your posts without paying? The truth is that social media organic reach is declining, but far from…

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push notifications

Why Push Notifications Should Be an Integral Part of Your Digital Marketing Strategy

06/04/2020Online marketingpush notificationsAdChief

Push notifications are messages consumers receive on their mobile phones from websites or apps they subscribed to. These messages are delivered to the user’s device even when they do not have the respective website or app open, or even logged…

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