We are no longer living in a happy world and optimism levels are going down among all people. As a business owner or marketer, you are also concerned and find it hard to see the silver lining in the current situation. But you have to strive and keep a positive brand voice and continue to engage with your customers. With carefully selected content marketing ideas, you can spread optimism among them and continue to generate sales from your customer base.
How to Focus on Optimistic Content Marketing Ideas?
If you browse news websites and TV stations, you will see mostly negative news concerning the pandemic and its effects on people’s lives and the economy. Your customers are seeing the same negative topics. Thus, you must refrain from adding to the overwhelming quantity of bad news.
And, if you search carefully, you can find positive or motivational stories as well as helpful advice to share with your followers and customers. They need such stories right now. They need to balance the negative news with positive insights.
What Exactly Should You Include in Your Content Marketing Ideas Right Now?
Each business is unique and has its own strengths, its own values and its own means of contributing to their local community. As for marketers and advertisers, they have always found a way to keep up people’s spirits while continuing to promote their products and services.
As an example, the famous vintage posters printed by top companies during the troubled years of WWII that encouraged people to be patriotic, make sacrifices and contribute to the cause by choosing locally made products. Thankfully, the current situation is not as grim. But if all brands join in voicing their woes, consumers will actually feel more despondent and less willing to spend their money on certain products.
So, how can you boost your customers’ optimism with your content marketing ideas? Here’s how:
1. Educate Your Customers
A lot of people are furloughed these days and they want to find a way to spend their time in a useful way. You can help them out with various tutorials and how-to articles related to your area of expertise.
Show them creative ways to use your products and maximise the benefits of their purchase. Allow them to develop DIY skills and, thus, become a part of the solution to the looming economic downturn.
2. Share Positive Stories
Do your employees work overtime to deliver products to your customers so that you don’t have to pay a courier service and, thus, increase your prices? This is a very positive story and your customers would really want to hear about it.
Did you receive a message of thanks from a customer whose life is now a little better thanks to your products? This is yet another positive story that you can include among other content marketing ideas.
3. Host a Contest with Prizes
This may not seem as an opportune moment to offer freebies, but it is a small sacrifice with a lot of potential for future gains. Among other content marketing ideas that promote optimism, contests are always successful.
It offers people a small escape from the dreary reality and gives them something to look forward to – the chance to win something, no matter how small. Thoughtful prizes during this period are entertainment products and services, such as video games or movie streaming subscriptions.
4. Share the Light at the End of the Tunnel
Everyone knows that an economic crisis will ensue. There is no need to be yet another bearer of bad news. Instead, look at the bigger picture and help your readers focus on the better days that will eventually come.
Doctors will find a vaccine. Businesses will reopen and jobs will come back eventually. We will all recover little by little and we will be stronger and smarter after surviving this difficult period.
5. Reinforce Your Values with Examples
If your business is involved in any local community relief project, writing about it is one of the best content marketing ideas right now. You can prove your customers that you are really committed to your mission and values.
At the same time, you can generate a lot of goodwill and even find new customers who are directly invested in the cause you support.