The Coronavirus pandemic has forced all businesses and marketers to change their marketing strategies. The content ideas they were planning for spring and summer sales are no longer valid. People are worried about their health, their finances and the future of their jobs. They need reassurance that the products they order are safe and will not bring a deadly virus into their homes.
At the same time, they are locked at home, some of them working, others furloughed. This means that they are in need of entertainment, information and education to fill up their spare time. This is why marketers must make major changes in their content ideas and come up with blog posts, videos and infographics that their readers need right now.
What Are the Most Popular Content Ideas during the Lockdown?
Looking at the way social media feeds and blogs have evolved, we can draw some clear conclusions. People are looking for information and helpful ideas to:
- Stay safe during the pandemic
- Work from home
- Spend their time indoor
- Learn new skills
- Continue having an active lifestyle.
These topics are relevant for a wide range of industries and businesses. With adequate tailoring to your niche and your customer profile, you will see your readership rate remain steady or even increasing.
These being said, here are some relevant content ideas that readers want during the current crisis:
1. Clear Explanations about Their Plane/Hotel Bookings
Many people had already managed to book Easter or summer holidays before the COVID crisis. They are now anxious to get their money back or postpone their travel until it is safe to do so.
This type of topic applies not only for tourists, but also for business travel. Many large companies have frequent travel plans for their management coaches, specialists and other key personnel.
2. Tips for Working/Managing from Home
Although remote work is becoming increasingly popular, for many employees and executive this is the first time they’ve had to adjust to working from home. Some may have got the hang of it in a day or two, but many are struggling with issues such as finding a quiet and private place for work, time management and using remote collaboration tools.
Topics revolving around work/management from home are adequate for many companies, from software developers, HR & staffing companies, marketing and business magazines, etc.
3. Mindfulness and Meditation Techniques
If you are running a healthy lifestyle business (no matter what products or services you are selling) you should consider expanding your content ideas to cover mindfulness and meditation techniques.
Right now, most of your readers are experiencing high levels of stress and worry and this has a negative impact on their health. Meditation and mindfulness exercises are proved to work and help people find mental balance during very difficult times.
4. Eat Healthy at Home
It may appear a paradox, but even with all the fast food restaurants and eateries closed down, people tend to stress eat a lot of calorie-laden foods. They stocked on chips and snacks, biscuits and chocolate and spend their time munching on these comfort foods.
What they need is inspiration and helpful recipes to cook delicious and healthy food, as well as resist the temptation to snack all day long. Overeating to fight stress is a reality these days and you should help your readers keep a healthy diet.
5. Learn New Skills and Hobbies
One of the few positive aspects of being under lockdown is the fact that people have more spare time. And they can dedicate this time to all the projects they wished they could fit in their busy schedule: learn a foreign language or to play a musical instrument, add more useful job skills to their resume or even start up a home based business.
Last but not least, listicles are one of the most popular content ideas for any topic you can think of. Instead of writing about just one subject, put together useful resources and ideas that offer your readers inspiration.