Are you still unsure about how Facebook ads work? Do you double question your audience targeting criteria and bid value because you’re not sure you’ve hit the magic formula? Then you are in good company, because many marketers wonder about…
One of the keys of successful Facebook ads campaigns is targeting the right audience. Each company has a specific customer profile: new moms, senior citizens, busy professionals, etc. But what if the key characteristic of a qualified lead is the…
Digital marketing becomes more expensive by the day. For many entrepreneurs and marketers, the challenge is to find a balance between running effective campaigns and saving money. This is why many of them are wondering whether they should give up…
Facebook ads are (still) the most effective and cost efficient forms of digital advertising available to large and small companies. There is nothing surprising about this. First of all, Facebook is the largest social network by number of monthly active…
Facebook is working hard to clean up its public image after being involved in several scandals over the last year. The largest social media network has toughened its policies against fake news, fake accounts and political content. The most recent…
Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook…
Every once in awhile, you notice that your Facebook™ ads are not delivering. Some of them are stuck in the “Pending” queue for too long. Others were approved but you get the “Not Delivering” message in your Campaigns panel. Both…
Just when you thought you’ve perfected your technique for getting good conversions from your Facebook™ ads, the numbers start dropping. This is a sign that your competition is also working hard at their marketing strategy and doing something different. …
“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as…
People who look for a lawyer usually have a problem and need expert advice, and they want to make sure that they get a skilled professional looking into their issue and providing the best solution. This is where your law…
The internet is a fascinating place where everyone can share their ideas and opinions. It is a democratic forum, with little censorship (except for serious offenses, such as hate speech and vulgarity). This means that we can enrich our knowledge…
You may have noticed that in all our articles about Facebook™ ads we keep repeating that visuals are the most important part of a successful ad. While copy has its role to get people to click on the ad,…
In marketing, nothing stays the same for a long time. The tips and tricks that worked a few months ago are now ineffective. This is even truer when you are running your marketing campaigns on the social media, especially…
A good Facebook™ post should not go into oblivion. Especially if your followers liked, commented and shared the life and soul of it. In a time where relevant metrics are shifting towards engagement, you must make the most of…