Everyone needs a doctor, but this does not mean that all you have to do is open a medical practice. Medicine is a very sensitive field of activity. People need to trust a doctor before they book an appointment. So,…
Home inspectors are very necessary in real estate deals or insurance appraisals. They analyse the structure and the utilities networks in a building, looking for flaws, potential damages and hidden faults. Given the importance of their job, it would seem…
Cleanliness is a basic need for everyone. From the smallest studio apartment to large office buildings, cleaning is one activity all living and working spaces have in common. And since people want more spare time to spend with their family…
Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital…
General contractors play a key role in the successful completion of a new construction or the renovation of an existing one. This does not mean that they have an easy job finding clients. There are a lot of professionals offering…
Many start-up entrepreneurs are promoting their newly formed business on Facebook™ by creating a dedicated page about it. That is very good. However, a lot of them use their personal profile to share business offers and marketing messages. That is…
When Steve Jobs famously said “there’s an app for that” he had no idea that quite soon there will be an app for everything, from private clinics to news and media services. Right now, there is a huge competition among…
Financial services businesses such as investment broker, banks and other lenders have to face high competition and increasing pressure from new entrants, such as cryptocurrency brokers and fintech companies. To stay relevant and successful, these companies need to embrace the…
Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook…
Cutting edge technology makes its way in every aspect of our lives, the most recent example being the popularity of augmented reality ads. These interactive forms of content overlay computer-generated objects on real-life images. This is the principle behind apps…
Instagram Stories are among the most popular type of social media content. Short and punchy, featuring high quality graphics and cool filters, this form of disappearing content features high in the content mix of many top brands. Of course, these…
Local search marketing can help small businesses be visible and find customers. They no longer have to compete with large brands that are not location bound in their marketing strategies. At the same time, by focusing on their local area,…
Social media marketing is cost effective and efficient, if you do it right. There are written and unwritten rules about what businesses should do. The written rules are the terms and conditions set by each social media platform. The unwritten…
Facebook offers many ways of measuring the results of your ad campaigns, but what if you need custom metrics? What if you have specific goals and you cannot use any of the standard metrics to measure whether they are achieved?…
Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in…
Are you looking for qualified candidates for your job openings? And do you know where to look for them? If you are only using job boards and job fairs, you are missing out a lot. You are not reaching out…
Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there…
Facebook is a great marketing tool, and with every new content creation and measurement tool it gets better. As the Facebook Team rolls out new forms of content creating and sharing, marketers need to know how effective they are. Right…
We live in a fast paced world, where people’s attention span is getting shorter and shorter. This is one of the explanations of the major success of Stories, both on Facebook and Instagram. Since business accounts have access to this…
“Not another social media platform!” We can understand your frustration, as you are trying to stay on top of the game on 2-3 platforms already. But times are changing, and you need to evolve with them. Otherwise, your brand will…
Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain…
Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a…
Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become…
Is your Google AdWords PPC strategy ready for voice search? Yes, this is the latest worry for marketers and business owners all over the world. Your consumers are less and less likely to type in a search bar to look…
The Google Local Pack has become the most active battleground for local businesses, but not everyone can be a winner. Some companies are willing to wait and work on their SEO to get there. Others are willing to spend money…
The latest SEO trend is optimizing your website for voice search. This trend is the natural result of a definite change in the way users perform internet searches. As digital assistants become more conversational and skilled in natural language, they…
Google Local Pack and local search ranking, in general, are life savers for small and medium sized businesses. They no longer need to compete with large companies for customers all over the country. Instead, they can aim lower, but more…
In the internet age, small businesses are fighting a losing battle to compete with large companies in Google search results. They do not have the funds and the large teams of marketers of big box stores. They cannot bid as…
How will your clients find your website in the voice search era? They ask questions and digital assistants embedded in smartphones, wearables and home devices. This means that you have to optimise your website for these digital assistants. Thus, they…
What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How…
If you are running a local business, you must definitely rank on Google Local Pack. This placement is very visible to users both on mobile phones and on computers. The three local business recommendations appear next to the map. They…
Everything will be different when voice search becomes the norm. Notice that we did not say “if”. There is no question about the fact that voice search using smart devices is on the rise. People found how convenient it is…
Why do you need voice search optimisation tips for your website? Because voice search appears to be future of online searches – at least until we invent something even simpler and more convenient. With the increasing popularity of smart home…
Google Local Pack is the most envied piece of real estate on Google search result pages for local businesses. As visibility is more important than ever in a very crowded business landscape, brands are looking for any opportunity to stand…
What is voice search? And what has it to do with SEO? We are aware of your confusion on this topic, and this is exactly why we are sharing this article. First thing first, voice search officially appeared in 2011…
The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what…
You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the…
For some time now, Facebook™ rewards the most active members on pages with the Top Fan badge. This badge appears above the user name. For Facebook™ page managers, there is a special section in the Settings area where they can…
Today we will discuss a serious matter: the quality of your Facebook™ ad leads. First of all, what is a quality lead? It is a person who clicks on your ad, follows through your sales funnel and actually makes a…
Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors…
Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The…
Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create continuous traffic and sales funnel to their website. Thus,…
On the social media everything is public and stays forever on news feeds. There are inspirational quotes. There are interesting videos. And then there is a negative comment from a customer. The way you deal with the last issue proves…
Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of…
Although you many not be aware what Quora is, you have probably used it at a certain point. It was when you were looking for an expert answer to a complex question and Quora came up at the top of…
They say that organic reach is dead. They are wrong. While you should not rely on exposure and lead generation solely from your content being shared across social media, you should not neglect this aspect either. After all, every lead…
Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And…
Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work…
Do you know what social listening is? When we were young, our parents and teachers would tell us: “Listen before you speak”. It turns out that it was very good advice, not just in interactions with others on a personal…
Content marketing takes time and skill. Few business owners have time, and many believe they don’t have the right skills. At the same time, they don’t have the budget to outsource content marketing to an agency. What can you do…