Facebook still remains one of the main sources of qualified leads and potential customers for businesses of all sizes. And the most efficient way of reaching them is through Facebook ads. Let us just take a moment and remind you…
Lead nurturing, as we have previously discussed, is the specific marketing strategy through which companies engage prospects without promoting hard sale CTAs. In this approach, prospects are given reasons to build confidence in the company, discover its products and services,…
Hard-selling marketing strategies are less and less effective, and businesses themselves acknowledge the fact that it is preferable to nurture leads through the complete sales funnel and then retain them as loyal customers and brand ambassadors. Selling is a complex…
Being an active presence on the social media is a must for every company and entrepreneur in the world. It is the best, most efficient and cost effective way to approach qualified leads, engage them and turn them into customers….
Successful entrepreneurs are (or should be) role models for everyone starting a business. Very few of them started with a substantial capital, but all of them started with a vision and with the ambition to succeed and to make that…
Snapchat is one of the less talked about social media platforms among marketers and entrepreneurs. One of the reasons for this is the intrinsically ephemeral character of Snapchat posts: once viewed, they disappear in a short time. Another reason is…
Entrepreneurship is all about being that special apple which wants to be out of the basket and expand their horizons beyond the accepted confinements. An entrepreneur is not happy with a nice safe job and a nice monthly income. Entrepreneurs…
Today we will discuss the nitty gritty of becoming popular on Instagram. As you may know (and if you don’t, we will tell you now), Instagram is a wildly popular photo sharing social media platform. Recently, Instagram has lifted some…
Every day, hundreds of thousands of products are invented. And, for a short time, each inventor of these products thinks it is a wonderful idea which will sell and make a huge difference in the consumers’ lives. However, only a…
Video is one of the most popular forms of content sharing on the internet. It is easy to follow and understand by everyone, and various statistics have shown that people prefer to learn something new or be entertained by watching…
Content curation is a fairly new concept among marketers and social media specialists. It means finding interesting content within your area of interest, finding a good context within your marketing strategy to share it to your audience, and then sharing…
You heard it first from us: the Facebook conversion pixel will be gone and will be replaced by the new and improved Facebook pixel. This new tracker will work better than the conversion pixel and the custom audiences feature put…
No matter what type of business you are running, you must have a website. It is a basic prerequisite both for large companies and home-based businesses. The internet is the fastest and most convenient medium used by people to find…
Social media reputation is just as important as your market share and financial position. In the internet age, both private consumers and corporate clients rely on the social media and their friends’ recommendations to evaluate businesses and products. A negative…
One of the creative ways in which you can increase your reach and create awareness for your business is through guest blogging. This means that you have to find a popular blog (or multiple) and have an article written by…
Facebook paid reach has become more and more expensive as more and more companies want to reach people with their posts. However, since the beginning of this year, you can spend your money more efficiently by using a new tool…
Delegating is both a challenge and a liberating move. It is a challenge for entrepreneurs who believe in doing everything themselves and having control over everything going on in their business. It is liberating once they realise that they should…
Setting up an online store is one of the simplest ways to run a business these days. The costs are affordable for all entrepreneurs and it is extremely convenient for people to find and buy products they need quickly and…
Virality is the new metric for popular social media posts. You can say that a post has gone viral if it gets a huge number of likes and shares in a short time, and is even cross-shared to other social…
Let’s be honest: we are all prone to fall victim to procrastination. Or we get sidetracked from work by a new email, or a link to an article we saw on our Facebook timeline. It is easy to say to…
There is a saying in the English language: keeping up with the Joneses. This means striving to keep the same high living standard as your neighbours and not lagging behind with the fashion sense. It’s the soft definition of snobbery,…
You may have noticed recently as you were scrolling your Facebook Timeline that a recognisable thought leader is live. Pushed by curiosity, you clicked on the notification and, indeed, that person was speaking live to their Facebook audience, interacting with…
Social media is not just the public forum where you share content and special offers with your followers; it is also the place where people can leave their comments and opinions on your page. Most of these comments are positive…
Small business owners have a lot on their plate to deal with: developing and promoting products and services, finding and keeping clients, accounting matters, and so on. It is excusable then that every once in a while you make a…
Customer service is at the heart of any business, of any scale. The logic is simple: if you want to keep your customers loyal to your company, you should look after their needs, listen to their feedback, find a solution…
Small businesses have a hard time surviving in a highly competitive environment. Most of them are a one-man show, and it is extremely hard for just one person to manage daily operations, develop products, attract new customers and keep them…
Running a small business is rewarding in many ways: you are your own boss, you can have a balanced work/personal life schedule, and you are free to aspire at higher earnings than a fixed monthly salary. However, being your own…
The coming of the New Year is an occasion of making plans and resolutions, and hoping for a better life, both on a personal and a professional level. It is like a new writing book with blank pages which you…
Colours add visual spice to everything around us. And each colour tells a story. At the beginning, psychologists noted people’s different behaviour when exposed to a specific colour, and then marketers took note of this and used it to build…
Networking is one of the critical skills you must have as a business owner. You can never make it on your own. You need partners, suppliers, associates and talents to employ in order to grow your business and develop innovative…
So far, you’ve been using Facebook conversion pixel and Facebook custom audiences to target people with ads in a meaningful manner and to grow your sales funnel. These were two separate things that you were doing: first you had to…
No matter what you have on your social media marketing plan, do not forget about Facebook. It may be exciting to explore new ways to connect with potential customers, through Vine’s short video clips or vivid Instagram photos, but Facebook…
We prepare to say goodbye to 2015 and keep our eyes ahead on 2016. What will this new year bring us, as people and entrepreneurs? How can we keep our clients close and attract new ones? I am no soothsayer…
Every business on this planet started out as a small business. They started out being run by visionary entrepreneurs who believed in their skills, and in the products and services they developed. As they started growing, the entrepreneurs discovered, tested…
Are you preparing to shut down business for the holidays? Before you shut off your computer and lose your focus on your customers, products, and lead generation efforts you should read this article. Despite everything you believe (the business is…
What does your regular day of work look like? Full of tasks from yesterday and more tasks piling up? Do you feel swamped with too many things to do and too little time? This is a vicious cycle which can…
Running your social media marketing is an ongoing and time-consuming task, so many small business owners believe that the right solution is to hire a social media team to take care of this issue. It seems like the natural thing…
Words are magical… they send good wishes, love messages, promises, and confirmations that we understand each other, respect each other and wish to help each other. The art of expressing thoughts and feelings through words is as old as humanity….
The holidays are coming and people are more willing to spend money for gifts for themselves, their families and their friends. Hence this is a great moment to have one last sales boost and get your own holidays reward. All…
If you want to grow a successful business you have to set your mind for success. That is the theory and – guess what – it is true even in practice. What makes entrepreneurs different from other people is the…
Return on investment (or ROI) is the most effective tool for measuring the success of your advertising and marketing activities. It has a very simple formula of calculation. You divide the incomes you obtained from a campaign by the amount…
Content is king in the marketing world. And it’s not just an activity you do for a few weeks or a few months, but continually. Yes, this means that you are supposed to come up with fresh, original content all…
There are two types of business owners: those who want to serve everyone and end up serving none, and those who know their target customers precisely and sell consistently over time and become successful. Why is it wrong trying to…
What does it take to be successful on Facebook? Is it a magic formula? Did super popular pages buy some of their likes? Or do they possess a special piece of software or method which brings them more followers compared…
Social media… two words which rule our everyday life. We like our friends’ selfies and see where they checked in last night. We favourite and retweet thought leaders’ messages, and we browse the latest photos posted on Instagram. If we…
There are 60 minutes in an hour and 24 hours in a day… and they are never enough for many entrepreneurs and business owners. If there is one wish they would like the genie in the bottle to grant them…
There was a popular TV show in the ‘90s with a title song stating “love and marriage go together like a horse and carriage”. The same analogy works perfectly for business and advertising. You can’t have one without the other…
So you’re ready to go into business. You have your product and it’s a great one (you worked on it so hard and with dedication). You even built your website to market it according to the best practices in the…
You may stop and read the title in confusion. Is there a difference between working on your business versus in your business? If you cannot feel the difference between the two, then you must keep reading this article because most…