The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And…
Before you start writing your next blog post or lead magnet, you should take a little time to read this article. We have covered many aspects related to a great content marketing strategy: how to document it, how to improve…
The word hacking is not a nice one, but funnel hacking is not actually a bad practice. We may say that it is in a grey area. However, there are good and bad ways of using it. The manner and…
Very soon, you may be able to pay for Facebook™ ads with a proprietary digital coin developed by the social media network. That’s right, the Facebook™ Team has been working for some time now on creating its own cryptocurrency. The…
We said for a long time that video is the king of content on all social media platforms, but especially on Facebook™, and now, two independent studies have the numbers that prove it. Using empirical research, the two studies focused…
At Adchief, we love to keep you informed and to help you grow your business with effective marketing advice. And part of our mission is also to show you were to look for more inspiration and help to hone your…
A good content marketing strategy goes beyond what you post, where you post and when you post. Many companies are doing everything by the book, and yet the results are below expectation. There is one good reason for this: the…
LinkedIn is the largest social media platform for professionals and businesspeople. Some of the members are looking for job opportunities, others are trying to grow their network and stay in touch with the latest development in their field of activity….
Instagram is currently beta testing a new type of account: Creator account. This is not available for just any average user to test, and it will probably be reserved for accounts with high followership when it finally rolls out. Currently,…
The journey of every prospect or lead ends on your website. Whether they started from a Facebook™ ad or an Instagram Story, they are finally where you want them to be. But what happens once they reach your website? Some…
Everywhere you look on the web, you see a constant increase in video content. On blogs, on social media, on business forums and product websites – it is the same thing. And the trends are clear: video is a strong…
The evolution of the internet and the devices used to browse it changed the way content writers craft their articles. In the beginning, there was absolutely no difference between print and online articles. Now, we see a huge difference: in…
Headlines are like ads for content. It can be a video on YouTube, an article on your company blog or a presentation on SlideShare. They should tell the readers what they will learn if they keep reading and entice them…
Facebook™ is changing – that is the news item you’ve been reading for a couple of weeks now. The biggest social media platform does not want to lose its dominant position. However, this position has been threatened by several major…
Last week was absolutely crazy for Facebook™ groups. A massive spam attack hit many popular groups, with malicious users infiltrating and posting abusive and pornographic content. As a result, Facebook™ shut down several groups, before being aware of what was…
Social media marketing plays an ever-increasing role for businesses across the world and we are not just making a statement, but drawing conclusions from a recent survey conducted by The Manifest, a business news website in the USA. The authors…
As we have stressed in many other articles, video is king of content. Thus, the natural question is: how can I create videos for my business? Do I have to pay filmmakers for every Facebook™ ad and promotional video? Big…
Time to discuss content again. More precisely, how your document your content marketing strategy. That’s right, you need to have a clear procedure and put it in writing. Yes, we know that it means extra work for you – but…
Facebook™ and its associated platforms – Messenger, Instagram, and WhatsApp – are about to change dramatically from the way we knew them. At least this is the biggest disclosure that Mark Zuckerberg made during the annual F8 event hosted by…
Facebook™ advertising is effective if you do it right. But how do you know that you’re doing it right? You measure the results of each campaign. You try to attribute every sale and every sign-up to the ads you showed…
What does spring cleaning mean for your business? Identifying and removing obsolete stock? A fresh coat of paint on your office walls? Sprucing up the design of your website? We also recommend performing an in-depth social media audit. Social…
Instagram marketing for a B2B company? Is this for real? Yes, it is. Corporate buyers are people like you and I. They have Instagram accounts, and they are just as likely to start following a potential supplier on this social…
The 26th of March 2019 will remain a milestone date in the history of the internet. This is the day when the European Union adopted the strictest digital copyright rules to date. As we will show you below, these new…
Do you remember playing the game “Where’s Waldo” as a child? Waldo is a cartoon character who appears hidden in drawings among a large number of other characters. It takes a lot of attention and a good eye to spot…
Video is king of everything these days. People find it easier to gain useful information from watching a video than reading a text. Even the human brain is designed to understand and retain visual information better than abstract information (and…
Any kind of marketing strategy – from Facebook™ ads to guest posting – relies on one cornerstone element: content. Your lead generation and sales efforts need written, audio and video content and you need to have a constant flow of…
If the legendary genie in the lamp really existed, many business owners and marketers would ask it to take care of their Facebook™ ads: create the visuals and copy, set them up and launch them. Unfortunately, there is no proof…
Every once in awhile, you notice that your Facebook™ ads are not delivering. Some of them are stuck in the “Pending” queue for too long. Others were approved but you get the “Not Delivering” message in your Campaigns panel. Both…
Just when you thought you’ve perfected your technique for getting good conversions from your Facebook™ ads, the numbers start dropping. This is a sign that your competition is also working hard at their marketing strategy and doing something different. …
“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as…
According to recent statistics, 1 in 5 Australians eat lunch at their desk. This means that there is a high demand for catered food. By extrapolation, your catering business should be extremely busy. The reality is less rosy – you…
People get married all the time. Yet, your wedding planning business is still far from being as successful as you wish it to be. You have certainly tried lots of advertising and marketing strategies. From printed flyers to email marketing,…
Facebook™ is a great place to showcase your travel destinations with lavish photos and exciting videos, and there is one more thing that makes this social media platform attractive for travel agents like you, which is called Facebook™ travel ads. …
People who look for a lawyer usually have a problem and need expert advice, and they want to make sure that they get a skilled professional looking into their issue and providing the best solution. This is where your law…
A successful social media marketing strategy includes several platforms, so that you may reach as many potential customers as possible. Of course, it would be too expensive and time consuming to include all the social media networks in your online…
Facebook™ has a constant strategy of acquiring various competitors or complementary social media properties and then monetising them. This is what they did with Instagram and this is what they are doing with WhatsApp. While the private messaging platform was…
The competition for Facebook™ users’ attention is mounting day by day. Some businesses resort to Facebook™ ad campaigns for Messenger or strictly for the mobile app. Others try to make the most of the insights they have from their Facebook™…
The internet is a fascinating place where everyone can share their ideas and opinions. It is a democratic forum, with little censorship (except for serious offenses, such as hate speech and vulgarity). This means that we can enrich our knowledge…
Social media has already exceeded the limit of being an online forum for socialising only, and it has become a sort of parallel cyber world where people do the same things they do in real life. They talk to their…
It is one of those days again. You have a few unexpected tasks on your schedule. A long queue of emails awaiting to be answered. You are supposed to start working on a new product idea. AND it’s the day…
Why are we still talking about the visibility of a Facebook™ page in 2019, when organic reach is virtually dead? Simply because it is not completely gone and you must try and get as much free views as you can…
For a long time, Facebook™ did not allow pages to join or create groups. Now they can do both. But what is the advantage of dabbing into Facebook™ groups? Apart from the extra work, does a group help you with…
Facebook™ is a very useful marketing platform both for B2C and B2B companies. Decision makers, purchasing managers, and buyers spend a lot of time on this social media network and are just as likely to respond to an ad there…
B2B marketing is extremely challenging even in the best market conditions. It is a smaller sized market in terms of number of potential prospects, for one. For another, the leads are highly skilled and specialised persons, who know exactly what…
How effective is your Facebook™ marketing? You take a look at the analytics panel of your page and the numbers look pretty good. But are they truly relevant? More importantly, will they be relevant in the near future, considering the…
At the face value, social media ROI shows you how effective your social media marketing efforts are. You can calculate it using the formula: Profit/Investment x 100 = Social media ROI However, the implications of this term…
Content curation means finding and sharing articles, videos, infographics, etc. that are most likely to keep your followers and subscribers engaged. This is one of the ways in which many companies keep up with their social sharing and newsletter planning…
We are intelligent beings and make logical decisions about our life and future. But we are also ruled by our emotions and feelings, and this emotional part of us comes to light when we are considering a new purchase. …
Every year, business owners face new and growing challenges. The customers are more fastidious than ever. Operational costs keep going up. And competition is lurking at every corner, ready to lure away your client base. However, smart and savvy…
Facebook Marketplace is a sort of social media Craigslist. Users can post items for sale at no cost and find buyers quickly. The tab for Facebook Marketplace is prominently displayed at the top section of the mobile app and desktop version,…