Running a Facebook™ page is a difficult job for businesses. You need to be constantly attuned to their followers and share content they will find interesting and educational. At the same time, you need to plan for ad campaigns and identify new audience segments to attract as followers, leads and customers.
But this kind of work pays off, as Facebook™ lead generation efforts yield some of the best results. Banner ads and Google Adword ads are mostly ignored by people, or blocked by adblocking software. Email marketing conversion rates are constantly declining. But Facebook™ continues to rule as the most active social media network. This is where your leads spend their time. This is where you will find them willing and in the right mood to consume your content, build a relationship with your brand and take up one of your offers.
Lead Generation Efforts Involve More Than Advertising
We are committed advocates of Facebook™ ads. They offer one of the best cost/benefit ratios among other forms of online paid marketing. But social media marketing is more complex than simply advertising. You must not forget to put “social” in social media marketing.
You must remember that people spend time on their social media accounts seeking entertainment, information, the feeling of belonging and solution to their problems/needs that they can trust. If your business page does a good job offering its followers all of the above, you can be confident that your Facebook™ lead generation efforts will be successful.
We are here to support you in your efforts and today we will share with you a list of highly engaging Facebook™ post ideas to boost your lead generation results.
1. Your Products in Use
Keep the static and professional product photos for your online store. Social media is all about action, excitement and – most importantly – human interest. The best way to promote your product on Facebook™ is by showing how it works and how it helps your customers solve their problems and/or lead a better life.
It is hundred times better if, instead of product demonstrations, you manage to collect and share user generated content – that is, photos and video made by your clients using your products. This type of content is the best advertising you can ever get for your products.
2. Put Your Loyal Fans under the Spotlight
People love feeling important – even at a small scale. On the social media, they appreciate when one of the brands or celebrities they follow acknowledge their witty comments and beautiful photos/videos they shared.
With the new “Top Fan” badge awarded to the most active Facebook™ page users, it is easier than ever to discover who your most loyal followers are. Every once in a while, celebrate them with a mention on your page and – ideally, a small gift for their loyalty (a discount, early access to a new product, etc.)
3. Share Work/Life Balance Tips
No matter what industry you operate in, one thing is universally true about your potential clients: they work very hard and have little spare time to spend with their family and friends. Whenever you can, share some of the productivity/time management tips and tricks you yourself use in order to create a better work/life balance.
Free and useful advice will build more confidence, rapport and brand awareness than any clever ads you can think of. It will not cost you anything to create these thoughtful posts, but you will stand to win many potential clients.
4. Ask for Your Followers’ Opinion
Many Instagram artists have mastered the art of increasing engagement by asking questions. They usually post a work in progress image and ask their followers to guess what the final design will look like, or to say what they would like it to be.
When you are working on a new product, it pays off to share small teasers in the form of videos and photos and ask for your followers’ feedback. Based on their answers, you may discover a great opportunity to improve the product, add a new feature or functionality that will turn it into a bestseller.
5. Pin Your Lead Generation Offers at the Top of Your Page
When you launch a free trial, or offer your followers a lead magnet on your Facebook™ page, it makes sense to ensure that all your fans will see it. In order to do so, pin this post at the top of the page for the duration of the promotion.
No matter how many posts you publish in the meantime, the offer will be the first thing your followers see when they access your page. This is a simple and free way to maximise your chances at getting new subscribers and future clients.