“Thank you”: two simple words with a huge meaning behind them. Whenever we hear them, we feel good. This is exactly what happens when you thank your leads for taking an action, even if it is only downloading an e-book or signing up for your newsletter.
How do you say thank you in a way that creates more than just a warm feeling, but also prompts your leads to take further action? This is the key to efficient lead nurturing. Any supplementary action you win from your lead will bring them closer to becoming loyal customers.
We could start making lists and giving you advice, but in this instance we believe that the power of example is the strongest. Thus, we decided to select the most efficient lead nurturing thank-you pages and explain to you why they are so good at what they do.
Charities do not have an easy job. They have to convince people to give them money without getting anything in return except for the feeling of having done a good deed.
The organization No Kid Hungry has implemented a smart thank-you page on their website, which prompts one-time donors to subscribe for monthly donations. It is an emotional appeal and it features a small donation amount (only US $5). Also, the page reassures donors that they can cancel the monthly donation or change the amount at any moment. This upselling technique works because people are already in a generous mood and will probably be willing to give a little more.
- Customer Referral
What do you usually do when you have finally gotten a lead to buy your product? Probably not much, except say thank you. Not for long: RoboForm software has found a way to attract new leads with a smart incentive. If the customer can convince a friend to purchase the software solution, they can install the software they have just purchased on any other device for free.
The thank-you page offers one of the best moments to ask for a referral. After going through many doubts and comparisons, a customer is happy that they have made the right choice. Thus, they are very likely to recommend the product to their friends.
- Keep the Customer Engaged
Here is a thank-you page that does not try to obtain more sales or more referrals. It simply makes sure that the customer becomes a part of the community and continues to be in touch with the company.
The customer is offered the opportunity to follow the company blog, take advantage of a free offer (a secondary CTA) and become a social media follower. Without a doubt, a happy customer will be quite willing to take at least one of the suggested actions.
- Make Life Easier for Your Leads
Usually, when users sign up to receive a free tutorial or ebook, they receive the link by email. However, ConversionXL knows that people are not very patient. Plus, the email may go to the Spam folder and they might never get the promised freebie.
For this reason, the ConversionXL decided to include its download link in their thank-you page. Also, the page includes useful links for first time visitors and an offer for a supplementary freebie if the customer subscribes to the newsletter.
- Share the Good News
Simple, with lots of white space, this thank-you page does not really want to do anything but give thanks for downloading an ebook. However, the happy lead is also invited to share this with their friends on social media, or by email.
This is not a purchase, and does not require the lead’s friends to subscribe or become customers in a referral program. With this assurance, it is more than probable that the lead will click on at least one of the buttons.