We have been discussing content marketing and content creation for some time now, but we haven’t really focused on content sharing so far. However, it is time to approach this issue, because it is an important one. After all, you want to get the most out of your content, right? Simply posting it on your website is not enough. It will reach your current blog readers. What you really want to achieve is to attract new readers and bring them to your website and blog.
You will need to find content distribution platforms for that. But what type of platforms are these? If you had the good old article directories in mind, forget about it. Most of those websites which bloomed in the 2010s are now no longer in existence. The reason for this is simple: they became infested with duplicate, low quality and spammy content in no time. It was practically impossible to find a decent article to read – only low quality texts stuffed with keywords and outbound links.
Right now, content distribution platforms focus on curated, high quality and original content. They are carefully managed and supervised and you need to provide them with valuable, well written and interesting content if you want to find it published there.
But let us not keep you guessing any longer. These are the top content distribution platforms you should consider:
- LinkedIn Pulse
LinkedIn is the number one social media platform for professionals and businesses. It also offers one of the best content sharing platforms: Pulse, where you can share your articles to a potentially huge audience of qualified leads.
What makes LinkedIn Pulse so valuable as a content sharing platform is the fact that once you have published an article, all your contacts receive an instant notification. In turn, they can share your article on their own LinkedIn page or in groups, making it available to even more people.
Video is the most engaging and converting format for creating content, and YouTube is the best platform for sharing it. It is extremely useful for smaller companies who cannot afford the services of a video editing company. YouTube Director is a free and easy to use video editing tool which helps you put the finishing touch on your videos and helps you add meta tags and a description with keywords which will rank on Google.
YouTube videos are easy to embed on your website and to share on other social media platforms. Thus, you can use your videos for even farther reaching distribution across the internet.
There is no doubt about it: Reddit is the biggest content sharing platform. Every day, millions of links are posted, shared and commented on. However, this is a very sensitive platform for marketers and businesses. Redditors are quick to spot spammy and promotional links and will get your account banned in no time.
What you need to do in order to take advantage of this platform is set up a personal account with a persona which resembles your target users. By a clever content sharing strategy of hot topics and interesting links, you may reach the level of trust and popularity which allows you to share your own links every now and then.
- Outbrain – Content Syndication Platform
Content syndication is a paid service which puts your links across a series of digital media properties with which the service provider collaborates. Outbrain is one of the leading services in this niche and it works with media platforms such as ESPN, CNN and People.
Using this service will put your links in the Sponsored Stories section of these prestigious websites. This means a huge exposure to brand new audiences, but it also comes with a price – namely a cost per click (CPC) pricing system.