You spend a lot of time and money to generate social media leads. Then, you go through the entire conversion funnel and notice that only an unsatisfactory percentage of these leads actually made a purchase. It is not always the fault of your strategy. It is only a matter of being too busy and not having time to act at the right moment for each lead.
The solution for this is to start using conversion tools for social media leads. These tools aggregate information, identify behaviour patterns and collect valuable data for your lead nurturing strategy.
Converting Social Media Leads: Your Top Priority
You may wonder whether you it is worthwhile purchasing subscriptions to new tools, apart from those you already use. The cost of not doing it is losing valuable leads. They could be your future loyal clients and brand ambassadors. But you will never benefit from the sales and the new customers you get from these social media leads if they don’t convert.
In other words – you don’t afford not to do everything you can to increase your conversion rate. Without these tools, the money spent on Facebook ads and other social media marketing activities are wasted.
Our Top Picks for You
We want you to spend as little time as possible looking for the right tools for converting social media leads. This is why we did the research for you and selected these five solutions:
This tool is incredible in its capacities of collecting information about your website visitors. With CANDDi, you get:
- Their name
- Their location
- The time spent on site
- Their employer (the company they work for)
- The lead grade and score.
Why is this tool valuable? First of all, because you can match your social media leads with your website visitor down to their position in the sales funnel (top, middle or bottom). Secondly, you can analyse their dwell time on your website and determine whether they need more nurturing.
Last, but not least, you can set alerts and obtain detailed reports for your website visitors. All in all, we believe CANDDi is worth US $249 per month.
Lusha is a tool that integrates with Salesforce, the Chrome browser and many other business software suites. It connects to LinkedIn and Twitter to collect information about your social media leads.
With Lusha, you get more than your leads’ names and email addresses. You also get their phone numbers. Thus you can quickly connect with them with push notifications, sending them the right offer at the right moment.
Lusha costs US $75 per month and offers you 150 credits. A credit is used each time the tool identifies new contact details for your leads. Unused credits will be transferred to the next month.
This tool also offers a lot of integrations: with Salesforce, HubSpot, Close.io and Pipedrive. It is also available as a Chrome extension. With Prospect.io, you can easily identify leads and automate outbound emails.
At the same time, Prospect.io allows you to build lists and segment your leads according to their position in the sales funnel. Once you have sent your emails, the tool will analyse the results and give you insights about its conversion rate and other relevant metrics.
Prospect.io offers two subscription plans. The Essential plan costs US $85 per months for up to 400 mails per day and basic integrations (Slack, Zapier, etc.). The Business plan costs US $130 per month for 1,500 mails sent per day and advanced CRM integrations.
4. A/B Tasty
If you want to:
- Understand your social media leads’ behaviour on your website
- Test various landing pages
- Create personalised browsing experiences for each visitor,
then you definitely need A/B Tasty.
This tool records browsing sessions and lets you actually experience how a visitor interacted with your web pages. You can even track every movement of their mouse and pull heatmaps that show you the areas of the page where your visitors focus their attention.
Pricing is available upon request. You can also request a demo of the tool.
Send the right type of content to your social media leads according to the platform they come from. People who use Facebook prefer a type of content, those from Twitter or Instagram, another.
With Evergage, you will create meaningful engagements and will substantially increase your conversion rate. By analysing your visitors’ behaviour, Evergage will recommend personalised content from your website to each of them. Thus, every lead will have a unique experience, tailored to their interest and needs.
Pricing varies according to the type of integration and functionalities you require. You can also request a demo of the tool.