Quizzes are forever popular. People are curious to discover unexpected associations, such as the city they should live in or the celebrity they look like. It’s human nature to be a little vain and find similar points to the rich, powerful and beautiful. For brands, Facebook quizzes are very helpful when it comes to finding followers for their pages and groups.
The whole point about socialising on Facebook for companies is to find potential clients. To do so, they need to identify customers whose profile, interests and needs correspond to their buyer persona. And Facebook quizzes are very effective in this respect.
How Can You Create Facebook Quizzes?
There are various apps that help you create Facebook quizzes. They are quite affordable (for example, Quizz App has a basic plan priced at US $8 per month). These apps create templates that fit the Facebook design rules and allow you to create questions, add graphics and input the solutions.
The price you pay for such applications includes analytics, usually in the form of an Excel sheet where you can analyse the answers given by participants and other insights about their behaviour and demographic data.
What Topic Should You Select for Your Quizzes?
Speaking about types of quizzes, there are two main categories:
- Knowledge quizzes
- Personality quizzes
Both are extremely helpful for marketers and business owners who are looking for qualified leads for their businesses. A knowledge test will indicate how well informed users are about your niche, in general, and your products, in particular.
A personality quiz will help you determine whether their profile fits the buyer persona. You will also gain valuable insights on your leads’ buying habits and preference for various marketing and sales strategies.
Here are some smart ways to use Facebook quizzes to grow followers for your pages and groups:
1. Invite Users to Join Your Group
This works very well for personality tests. Once the Facebook user gets an answer that places them in a specific category, invite them to join like minded people in your group.
This is a very simple CTA for Facebook quizzes because it involves very little effort and no risk for the user. If they don’t like the group, they can easily leave. But people are usually influenced by the sense of belonging to find others who think like them and share the same values. This is why Facebook groups are so popular.
2. Find Qualified Leads
Knowledge quizzes are very useful to identify qualified leads. These are people who have identified a need, performed the research and are looking for providers who can deliver the product they need.
As you test their knowledge on a topic related to your niche, you can end the quiz with a recommendation to find out more about your company on your Facebook page. For page followers who take part in Facebook quizzes, you can take things one step further, and recommend a specific product category or an detailed tutorial on your blog.
3. Promote Your Products
Facebook quizzes are great for subtly promoting your products. The subtlety lies in using your best product photos to illustrate each quiz question. You can also make the photos clickable as quiz selections. In this case, you can ad a short link underneath them, allowing users to find out more about them if they are curious.
You can use Bit.ly or other link shortener services. Their premium plans will also offer you insights on who clicked on your links.
4. Grow Brand Awareness
Personality quizzes help you identify people whose values are a good match for your brand image. You can finish the quiz by inviting participants to join your group or Facebook page. If your brand is versatile and addresses different consumer groups, it is a great idea to have several Facebook groups for each of them. Thus, quiz participants can be guided towards the right group according to their profile.
5. Discover Loyal Customers
Every once in a while, you can create Facebook quizzes which test the users’ knowledge of your brand and products. The participants who ace the quiz are most likely your loyal customers, who know everything about your business. As a part of a loyalty programme, you can reward these people with a small discount as prize for giving all the correct answers.