Every homeowner wants to keep their property in good conditions and even increase its value through home improvement works. From a brand new door to a fresh coat of paint or new wooden floors, your business can help residential owners remodel and upgrade their houses. However, before they sign the contract, your clients need to know your business and trust it. In this article we will show your how social media marketing helps you get more clients for your home improvement business.
Why Should Your Invest in Social Media Marketing?
There is a saying: you go where your clients are to show off your expertise. At the present, your highest chances of finding new clients for your home improvement business are on social media platforms. This where a large number of people log on every day and spend hours socialising with friends, following celebrities and looking for products and services they need.
That’s right, you stand the chance of winning more clients though social media marketing than from paying for banner ads or Google AdWords ads. Quite frankly, your competitors are most likely already active on the social media, promoting their services and seeking new clients.
Thus, you should join them and try to win a part of their market share for your own home improvement business. Here are a few ways in which you can do it.
1. Find the Social Media Platforms You Should Use
Every business has a higher chance of success on some social media networks than on others. For a home improvement business, platforms focused on visuals are the winners. We are talking about Facebook, Instagram and YouTube.
On these platforms, you can create a visible portfolio of finished products, show your team at work and build authority and trust among potential clients. On a secondary note, you should not try to be active on all social media platforms, because you will not have time to maintain a constant posting schedule for all of them.
2. Focus On Creating a Unique Brand Image
The secret for success these days is branding. A brand should be memorable and easy to identify across all the channels: website, print, social media, brochures, etc. How do you build a strong and memorable brand image as part of your social media marketing strategy?
The answer is simple: be authentic. Do not buy stock photos; instead, use photos of your own team and your own premises. Create human interest by sharing success stories, such as complex projects that you managed to complete despite various adversities. Let your employees have their say and explain why they enjoy working for you and what kind of projects they are most proud of.
3. An Image Is Worth 1,000 Words, a Video Even More
How would you describe a total home remodelling you completed? Challenging? Exciting? Something you are really proud of? Let us tell you a small secret: people cannot really picture something they read about.
Thus, photos and videos should be a staple in your social media marketing strategy. Before/After photos and time lapse videos are especially effective for a home improvement company. They speak out more convincingly than any promotional text about your experience and workmanship.
4. Before You Ask, Give Something for Free
As you start building a group of followers, you want to turn them into clients. But there is an unwritten rule on the social media: give before you ask. Thus, you should start by giving something away to your followers, something valuable for them.
It may consist of:
- A checklist to prepare their house for winter
- A free estimate on a specific job
- A tutorial for a simple DIY home improvement project.
These simple items will win your followers’ goodwill. Thus, when you ask them to hire you for a job, by promoting your offers in ads and emails, they will be willing to do so.
5. Partner with Experts
Your social media marketing will definitely take off if you manage to establish a barter agreement with an expert in your field. It does not have to be a celebrity like Martha Stewart (who is far too busy running her empire), but someone relatable to your audience.
For example, ask a wooden floor specialist to talk in a video about how to care for hardwood floors. Or find a TV show host from your local station who is willing to share in a live video or an interview for your YouTube channels the latest trends in home décor.