At the year draws to an end, it is time to consider the action plan for 2020. As you know, the trends in social media marketing keep changing. And you have to stay in the loop if you want to spend your advertising budget effectively and maintain a good flow of leads. To help you out, we decided to ask the experts and look for some of their best advice for social media marketing strategies.
Update your Social Media Marketing Before You See the Drop in Sales
There is a direct connection between your company sales and the effectiveness of its social media marketing strategies. If your prospects no longer feel valued or believe that you are not connected to their needs and interests, they stop buying from you.
Thus, the secret of success in business nowadays is being flexible, agile and ready to adopt the most effective marketing tools and techniques. At Adchief, we are always informed of the movements and changes in social media marketing and we are ready to share our knowledge with you.
What Experts Recommend for 2020: Live Videos, Personalised Experience and Storytelling
We looked at the experts’ advice and recommendations and noted several continuing trends, as well as new ones. Overall, you do not have to make huge changes in your social media marketing strategies. Instead, you should fine tune what you are already doing and shift focus from one area to another.
Without other further introduction, here’s what experts recommend you to do in terms of social media marketing:
1. Go Live More Frequently
It’s no time to be camera shy in 2020! Consumers love direct interactions and the best form is through live videos. This is your chance to have a real time dialogue with your followers, find out how they feel about your brand and what they expect from you.
Thus, whenever you want to share something, such as a product launch or an event, consider going live instead of writing a blog post. It will have a more powerful effect and it will also allow you to measure your follower’s level of excitement more accurately.
2. Don’t Be Super Selective with Your Facebook Ad Audience
The fact of the matter is that you need to go out on a limb if you want to gain more qualified leads. Your social media marketing will stagnate if you continually rely on the same refined audiences.
People are very complex, with lots of primary and secondary interests. Also, their interests change with their life circumstances. In other words, expand your ad audiences. Reach out to people who have likes and interests at least partly similar to your business. For example, vegan food producers should also target people who are interested in holistic/alternative medicine, relaxation and mindfulness techniques and other likes in the range of New Age lifestyle.
3. Make Your Sales Funnel More Personal than Ever
People are no longer happy with companies treating them as numbers (or wallets). They want a personalised and individual experience with their favourite brands from the first contact to the first purchase.
Here are a few ways you can do it:
- Use dynamic ads and dynamic content on your website;
- Create self-assessment quizzes that help prospects identify products that best fit their needs;
- Encourage private messaging on Messenger and use a chatbot to deliver 24/7 replies.
4. Rely on Remarketing Ads
Remarketing is one of the most affordable and effective social media marketing techniques. Instead of approaching total strangers with a sale offer, you approach people who already know your brand and interacted with your website.
During the holiday sales season, remarketing is more effective than ever. People are looking for gifts and they are more likely to buy from a company they already know of. Plus, if you start by offering something free (a lead magnet) you increase your chances of a positive response to a sales ad.
5. Create and Tell Your Brand Story across All Channels
The brand story is more important than ever for social media marketing. People want to buy products from companies that share their values and commitments. They want to know that you are ethical in sourcing your products and that you are committed to high quality service.
This is what your brand story should tell your followers. Through videos, interviews with your staff and other pieces of content, you must reinforce your company values and spread them across all your social media channels.