As you begin a new year, you consider expanding the scope of your business. With several new ideas ready to bring fruition, you should also consider how to promote them efficiently. Since each product or service line has its separate target customer group, you should create multiple Facebook business pages for each business line. This helps you create targeted content and advertising plans that will appeal to the ideal prospects for each product or service you offer.
“Multiple Facebook business pages? I barely have time to manage one!” We understand you, but consider the following situation. You have a clothing line for teenagers and one for future moms and new moms. Can you find a way of addressing and advertising to BOTH client groups on the same Facebook page? You will probably mix up the messages, leaving your prospects confused. And you will not be able to create a functional sales funnel from the social media.
Managing Multiple Facebook Business Pages Can Be Done Efficiently
The good news we have for you is that you can manage several business pages without losing sleep or giving up your personal life). You need a few things:
- Good planning and organising
- A clear goal for each Facebook page
- A few helpful tools to schedule and automate your Facebook posts.
And we will show you how to use all the above in order to manage multiple Facebook business pages in approximately the same amount of time you used to allocate for one. Let us get started!
1. Create Content Template Folders
The first thing you need to do is to collect and organise various types of content for each business lines: images, video files, evergreen written content, etc. Create and name your folders for each Facebook page in a manner that helps you identify what you need at a glance.
Keep adding content throughout the days and weeks to these folders. Strive to add new content in the same proportion in each folder. In this way, you will always have photos and videos to create and share posts on your pages.
2. Colour Code Your Social Media Calendar
Colour coding has been proven the most efficient way of managing various aspects. It is used by governments, the military, hospitals and top corporations. Thus, you should embrace this simple and effective system of organising your social media calendar for multiple Facebook business pages.
As you start following the indications of the calendar day by day, you will soon learn what you have to do simply by looking at the colours of the entries.
3. Schedule Your Posts At Least 2 Weeks Ahead
You are probably using an app or online tool to schedule Facebook posts, such as Buffer or Hootsuite. Now, with multiple Facebook business pages in your portfolio, all you have to do is add them to your account on these apps and start scheduling posts for all of them.
In some cases, you may have to upgrade your account in order to add several Facebook pages. But it will be a worthwhile investment in the long run.
4. Create an Analytics Day for Each Month
We have pay day, meter reading day and shopping day in our personal calendars. As a manager or marketer with multiple Facebook business pages you should add the Analytics Day to your calendar.
This is the day when you generate, download and analyse the analytics for all your Facebook pages. Only in this way, with all the data at your fingertips, will you be able to see which business line performs better or worse and decide where you need to invest more money for advertising and extra time for creating and sharing engaging posts.
5. Use Facebook Business Manager
Last but not least, set up a Facebook Business Manager account. The step by step process is simple and intuitive. What are the advantages of using Facebook Business Manager? With it you can:
- Allow several team members to manage your Facebook business pages;
- Organise and manage advertising campaigns for each separate page;
- Create custom access levels for each team member (editor, reviewer, etc.);
- Keep your personal and business Facebook activity separate – in the Business Manager panel you will not see notifications from your personal account.
Also, remember to save, repurpose and repackage evergreen content, to save you the time and effort to create fresh content during busy periods. And with this, we conclude our list of recommendations that will help you manage multiple Facebook business pages without sacrificing your spare time. Good luck!