Are you already rolling out your holiday social media content calendar? Even if you are already getting good results from your campaigns and posting schedule, you should still take the time to read this article. We have done a few researches and identified some of the most engaging content ideas you should try.
Your Social Media Accounts Must Reflect the Season of Cheer and Giving
How do you celebrate the holiday season on your Facebook, Instagram or Twitter pages? Can your followers feel the festive spirit once they open these pages? Are you celebrating with them and doing something special for them?
This is what holiday social media marketing is all about. Your present and potential clients must feel that you are really making an effort to share the joy of the season with them. Just as they expect their family and friends to join in the celebration, they are wondering how their favourite brands will reward them for their loyalty.
Holiday Social Media Content: Light, Fun and Generous
For holiday, every brand lightens up its tone of voice and visuals. Even major B2B companies take on a friendlier and warmer approach to content and show their human face. For B2C companies, this friendly and familiar touch is a must.
Your followers are leaving behind a year of hard work and looking forward to spending time with their family and friends, having fun and relaxing. And your holiday social media content should help them get into the festive mood.
Without other further introductions, here are a few highly engaging holiday social media content ideas:
1. Be Santa for Your Followers
Everyone is waiting for Santa Claus, so why don’t you take up the role for your followers? A gift in the form of a free item will not set you back significantly, but it will earn you lots of goodwill from your clients.
For example, you can offer free gift wrapping for their order or free shipping even for fast deliveries. Anything you can do to help your clients send their loved ones gifts will be appreciated.
2. Create a Special Hashtag for your Holiday Social Media Content
Hashtags help people find useful and entertaining content and share their own ideas on a topic. During the holidays, creative hashtags can become viral in a matter of hours. You can start a hashtag trend with a few clever words and a suggestive image or video.
For example, you can share the video of decking the Christmas tree at your headquarters and encourage your followers to show how they do it. You get bonus points if you can include some of your products in the video, as gifts or decorations.
3. You Can Never Go Wrong with Gift Ideas
Do you want to create engaging holiday social media content quickly and with minimum effort? Then start sharing lists of gift ideas. Include your products, of course, but go beyond them and try to be helpful and address a large audience.
For example, you can create a list of gift ideas for grandparents, one for teenagers, one for newlyweds, etc. This will be extremely helpful for your followers, who are looking for gifts for their family and friends. They may not have the right idea or the time to search for these ideas, so they will be thankful to your business for these lists.
4. Share User Generated Content
Make your followers the stars of your holiday social media content calendar! Encourage them to share photos and videos while decorating their home or using your products in creative ways.
As a bonus, organise a small contest – the author of the photo or video with most likes gets a small surprise from you.
5. Share Your Team’s Holiday Wishes
Your business and its products are the result of everyone working for you. Thus, bring them forward on centre stage and let them share their own holiday thoughts and wishes to your followers.
This is the kind of holiday social media content that creates stronger connections between your company and its clients. After all, we all spend time during the holidays sending our best wishes to the ones we love and care for.
Last, but not least, remember to update all your profile photos and cover photos with festive images that blend your brand elements with the holiday spirit.