The social media bio and the profile and cover photos are the three basic elements of starting a social media marketing strategy. You need to build and customise your business pages and profiles to fit your brand image and attract your target customers.
You know this because we have been repeating it in previous articles on how to create and grow a solid traffic and sales funnel on various social media networks. Now we believe that it’s time to really look into the key elements of a great social media bio.
Your Social Media Bio Creates the First Impression
When someone sees an interesting article or ad you posted on a social media platform, they will go to your page and look at its basics: the bio and the photos. What they see and read there will make up their mind whether to like and follow your page or to move on to something else.
Just like when meeting a new person, the first impression on social media is critical for a business. You must really put the heart and soul of your brand image into your social media bio. If you’ve done your homework and know what appeals to your target customer, then a well crafted bio section on Facebook, Twitter, Instagram or LinkedIn will win you followers and clients.
Getting Started with Your Social Media Bio
At the first glance, you don’t believe there’s a lot of work involved. You have enough space for a few words (except for LinkedIn, where you get a few paragraphs of text for the bio).
But this is exactly why it is difficult to write a great social media bio. In those few words, you must capture:
- What your business does
- Why prospects should follow your page
- The values your business stand for
- A bit of entertainment and socialising (you are on the social media, after all).
How can this be done? Here are a few actionable tips:
1. Tell People What You Do FOR Them
The average consumer has become numb to the massive avalanche of marketing messages telling them why brand X is the best and company Y is a leading player on the market. What each person really cares about is – surprise! – their interests and their wellbeing.
So, when crafting your social media bio, consider this aspect. Why would someone waste even a second of their life clicking the Like button? What’s in it for them? How will your page help them, assist them and entertain them?
2. Use Your Keywords (and Make Them Hashtags When Appropriate)
An effective social media bio speaks out equally to potential clients and search engines. That is, you must do a bit of SEO work and optimise your text with primary keywords for your business.
On specific platforms, like Twitter and Instagram, it is advisable to use hashtags for your keywords. Thus, you improve your chances of getting found on a simple hashtag search by people looking for specific products or services.
3. Add Some Emojis
The social media has its own rules of communication. Besides words and images, you also have emojis available. They are small icons that express various feelings and situations.
If your brand addresses the younger generations, emojis will help you connect with your audience. They are master users of these non-verbal means of communication to share what they like and how they feel.
4. Maintain Your Genuine Brand Image Everywhere
Your social media bio must be in your brand voice. It must sound genuine and uniform on all the channels. In other words, you can’t be corporate executive on Facebook and next door neighbour on Twitter.
When people perceive different approaches on various channels, they get confused. They cannot know which one of your images is the true one and they will never form an attachment with your brand and trust it enough to spend their money on your products.
5. Add an Explanatory Link
One of the best practices for a great social media bio is to add a link. Automatically, you think of a link to your home page, right? This is not a good approach. It must be a link that tells people everything they may want to know about your business.
Thus, this link should lead to the About Us page on your website, to a YouTube video showing a tour of your premises and interviews with your staff, a landing page where you offer a free gift to new subscribers to your newsletter.
As you can see, it is possible to make a great social media bio with just a few words available. Follow our steps and share your results with us. Good luck!