“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as someone discovers a new trick for boosting conversion ads, everybody else starts doing the same thing. And soon enough the trick does not work anymore.
Why Should You Learn New Facebook™ Ad Hacks?
Well, there is a simple question of what you want to get from your Facebook™ ad campaigns. Do you want more qualified leads and more sales? Do you want to obtain these without significantly increasing your budget for Facebook™ ads? Then you have to do something a bit different from the rest of the competition in order to attract good leads.
If you are worried that it takes time to learn these new Facebook™ ad hacks, relax: at the end of the article you will be smiling and saying – “but that’s so easy to do”. So, without wasting any more of your valuable time, let us get started.
1. Attract Your Leads’ Attention with Brackets
Brackets – these symbols [ ] – do not feature among the styling options you would normally choose to personalise your ads. But they should. Brackets draw attention. Compare these two simple lines:
Accountants, read this!
[ACCOUNTANTS, READ THIS!]
The second line certainly stood out, and not only because the text is in All Caps. Brackets are something different from what people usually see in their News Feed. In fact, they are the only thing you can use to draw attention to your ad, because you cannot use other formatting options (italics, bold, underline).
It goes without saying that you should take advantage of this little trick that makes your ads stand out.
2. Use More Messenger Ads in Your Marketing Strategy
This may not count for you as one of the promised Facebook™ ad hacks per se, but it is. The reason is that not many companies have tapped into the true potential of this type of placement.
Here is the logic why Messenger ads work so well. In the main Facebook™ app there is a lot of things going on. The user can scroll away for minutes and ignore dozens of ads because they somehow become invisible among baby photos, cat videos and inspirational quotes posted by friends. But on Messenger, there is not a lot of scrolling to do. Users go there to chat with a single person, or with a single group of friends. There are clearly fewer distractions. And once they see a relevant ad (that’s up to you when you select your audience) they are more likely to become curious to find out more.
3. Show Some Love with Emojis
If words cannot properly express the emotion you want to create in people looking at your ad, then use emojis. You have so many to choose from! Faces of various ethnicities, feelings, actions, flowers, animals, natural phenomena – you want it, you’ll find it among the emojis supported by Facebook™.
And this does not apply only as one of the Facebook™ ad hacks you’ve learned today, but also as a best practice when you write posts. Texts with some emojis look more like what regular people (your potential clients) write in their own Facebook™ posts.
Thus, they will relate more to your ads and your posts and this is a good step towards winning their trust.
4. Exclude Newly Converted Audience from Future Ads
If someone just bought something from you, they are not very likely to buy again (unless their brother/sister/mother/boss wants something similar for their birthday). Thus, showing these people your Facebook™ ads will cost you money with little to no benefits.
A simple hack to avoid this situation is to add the Facebook™ Pixel to the “Thank You” page on your website that appears when someone has just completed a purchase. It’s all a matter of excluding these users from your ad audience.
5. Use the A/B Testing Option Offered by Facebook™
It is not the best type of A/B test, but if you don’t have the time to properly conduct this type of testing, it is better than nothing. One cornerstone advice for all types of digital advertising – don’t set an ad loose on the audience without A/B testing. It’s like throwing money out of the window.
With the A/B testing option you find right in Facebook™, you have no reason to say that you don’t know how to do it.