Everything will be different when voice search becomes the norm. Notice that we did not say “if”. There is no question about the fact that voice search using smart devices is on the rise. People found how convenient it is…
Why do you need voice search optimisation tips for your website? Because voice search appears to be future of online searches – at least until we invent something even simpler and more convenient. With the increasing popularity of smart home…
Google Local Pack is the most envied piece of real estate on Google search result pages for local businesses. As visibility is more important than ever in a very crowded business landscape, brands are looking for any opportunity to stand…
What is voice search? And what has it to do with SEO? We are aware of your confusion on this topic, and this is exactly why we are sharing this article. First thing first, voice search officially appeared in 2011…
Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors…
Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The…
The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And…
A good content marketing strategy goes beyond what you post, where you post and when you post. Many companies are doing everything by the book, and yet the results are below expectation. There is one good reason for this: the…
Instagram marketing for a B2B company? Is this for real? Yes, it is. Corporate buyers are people like you and I. They have Instagram accounts, and they are just as likely to start following a potential supplier on this social…
A successful social media marketing strategy includes several platforms, so that you may reach as many potential customers as possible. Of course, it would be too expensive and time consuming to include all the social media networks in your online…
Why are we still talking about the visibility of a Facebook™ page in 2019, when organic reach is virtually dead? Simply because it is not completely gone and you must try and get as much free views as you can…
B2B marketing is extremely challenging even in the best market conditions. It is a smaller sized market in terms of number of potential prospects, for one. For another, the leads are highly skilled and specialised persons, who know exactly what…
We are intelligent beings and make logical decisions about our life and future. But we are also ruled by our emotions and feelings, and this emotional part of us comes to light when we are considering a new purchase. …
Selling beauty is one of the most difficult jobs in the world. People are vain by nature, but in the last decade, the public image has become more important than ever. Social media gives every person the chance to…
While Facebook™ is the king of social media marketing, Instagram should be treated like a queen, too. For one, Instagram is owned by Facebook™. This means that many Facebook™ users also have accounts on this platform and link them…
We live in the era of speed. We are ready to move on to 5G internet speed, we have an app for everything to give us access to information and shopping. And we want to get to the gist…
Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of…
One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together,…
The Holy Grail of marketing is to give everyone the right message about the right product at the right moment. When this goal is reached and a formula of sorts is found, we can say that a marketer’s job becomes…
When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads….
For many business owners, the idea of an online strategy is a “this-or-that” approach. Some use email marketing, while others use Facebook™ marketing. But too many of them consider splitting their marketing budget so that they use Facebook™ AND email….
Webinars are among the most effective lead nurturing strategies out there: they let you demonstrate your authority while connecting with your audience in direct conversation. Successful webinars usually end with lots of qualified leads, and even sales if you pitch…
One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly…
Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and…
May 15, 2018 will be an important date for every online business and digital marketer. On this day, the European Union’s General Data Protection Regulation (GDPR) will come into effect and forever change our concept of data collection and privacy…
Repurposing existing content is one of the ways in which you can keep up with your social media calendar without working too hard seeking new topics to approach. There are several ways in which you can repurpose content, such as:…
Measurement must be one of the daily activities of marketers and content strategists. You have to measure the reach of a brand image, the impact of content, and the effectiveness of the lead nurturing and sales funnel strategies. In the…
In order to be effective, marketing strategies need to be addressed to a specific market segment. The message you craft and send out needs to resonate with these people’s interests and beliefs, and should solve their needs and ease their…
Webinars are the most direct form of interaction between you and your leads and customers, because you meet them face to face, albeit in a cyber world. You speak directly to them, and they can ask questions which you can…
Every small business owner knows the meaning of the phrase ‘growing pains’. You probably spend lots of time thinking of ways to grow your business, move up to the next revenue threshold and reach new customers and new territories. Some…
“Thank you”: two simple words with a huge meaning behind them. Whenever we hear them, we feel good. This is exactly what happens when you thank your leads for taking an action, even if it is only downloading an e-book…
On 25 January, Google announced in a blog post on its official website that it made changes in the Ads Settings, allowing users to restrict even more than before the number of Google ads they see. This decision is coming…
Retargeting is the art of bringing back customers to your store when they are ready to walk out. In the B2B world, retargeting is of the utmost importance; you are competing for a smaller customer base compared to B2C marketers,…
If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and…
A digital marketer’s work cannot wait in stand by, even during a commute drive or as you get from one business meeting back to the office. You need to know whether your ad campaigns work or if your brand reputation…
Most of the work we do today as marketers or business owners is online. The typical day of any professional involves sitting before a computer and using various online tools and apps to create and test products, attract customers and…
The only permanent thing in our lives is change. As an entrepreneur, you are certainly used to fast-paced change. There are always new marketing strategies to learn, new ways to satisfy your clients’ needs, new product ideas to work on….
If you could ask Santa for a special gift this Christmas, it would probably be a way to create a sound marketing strategy for your business on a small budget. We are not Santa, but we think we can help…
Reputation is something extremely fragile. You work hard to gain it, and with one single mistake you can lose it. It was hard enough for business owners to build a solid reputation for their brands before the digital era. Now…
Today’s hottest trend is tomorrow’s old news. All the great content marketing strategies you have been applying so far are doomed to become ineffective one day. And by the way people’s demands and expectations evolve, that day may not be…
As we are ready to count our blessings for 2017, we must also keep a keen eye ahead. 2018 is just around the corner and, as business owners or marketers, you are surely asking yourselves: what will the coming year…
How well do you know your followers? Let’s take a moment and think: if they were reading this, how would they do it? Sitting in a comfortable armchair, looking at the large monitor of their computer? Probably not. Most likely,…
In B2B marketing, many products and services are hard to advertise. There is nothing exciting about them, no spectacular benefit to bring out and gloss over. Yet, these products are extremely necessary and they are being bought and sold every…
Data has become the most valuable asset for businesses. Since information is power, the skill of producing, gathering and using it makes the difference between top players and companies that barely break even. And right now we are producing a…
Memes existed before the internet age. They were just as popular in print as they are now on the computer or mobile screen. As a general definition, memes aggregate a cultural concept shared by many and can be easily used…
This guest blog from Simon Dell talks about why Facebook Ads & SEO work so well together If you’re reading this blog on the AdChief website, you don’t need to be convinced of the benefit of Facebook ads. When done…
All the copy you can write, all the photos and videos you can produce and edit will always be less valuable than the kind of content you receive from others: your customers and social media followers. User generated content is…
Push notifications are specific to mobile phones. They are messages sent by apps or websites to which the user is subscribed. They appear on the mobile screen no matter what the user is doing and are accompanied by a specific…
Coupons have been around since the golden age of print advertising. People sat at their breakfast table reading the newspaper, then cut out the coupons they were interested in to use later in the day. We could write volumes about…
A picture is worth a thousand words. Words may lie, but photos don’t. These two statements prove that images are a core part of communication between people. When we are talking about doing business, photography and graphic design are an…