There are 60 minutes in an hour and 24 hours in a day… and they are never enough for many entrepreneurs and business owners. If there is one wish they would like the genie in the bottle to grant them…
You may stop and read the title in confusion. Is there a difference between working on your business versus in your business? If you cannot feel the difference between the two, then you must keep reading this article because most…
There is a big conundrum for many online businesses: they have good blog traffic and click-through rates for their newsletters, but somehow they cannot catch clients. There is a broken link somewhere, between the content read by site visitors and…
Let’s start with an easy question: if your website traffic were a song, which one would it be: “I’ll Be Your Number One” or “Lonely Teardrops”? If your website traffic statistics have not budged one single digit for weeks, it…
Millennials are a top age group to target with ads for your products and services. They are young people in the 18-34 age group, are savvy in new technologies, frequent users of the social media and they rely heavily on…
Social media campaigns keep your followers engaged and drive traffic to your website, but only if they are done right. In social media, it is next to impossible to have a clear chart with “dos and don’ts”, but there are…
A large number of followers on the social media represent the best target group for pitching your promotions, creating a traffic funnel to your website and encouraging conversion. It is an undisputable fact, and we won’t discuss or debate this…
We’ve spent some time talking about engaging followers, driving traffic and lead generation. Now let’s discuss the other end of the bridge: where do we take these people? Where do we land them? On your home page? They won’t see…
Landing pages…the final frontier. This is the place where everyone who clicks on your Facebook ad arrives, and they all have some kind of expectations. Whether your landing page confirms these expectations or not makes the difference between great conversion…
Let me make one thing clear from the very beginning: people are basically emotional beings. No matter how much science we put into ads and landing pages, if they cannot evoke an emotion, you won’t get any conversion. After all,…
Here’s one small question to introduce this topic: are you doing everything you should to drive more sales for your products and services? Yes, you are doing content and social media marketing…but are you enlisting your clients to promote your…
Even though online advertising is an ever changing landscape, there are things which work for a definite number of reasons and for a sufficient period of time to be called trends. The year 2015, or the half of it which…