As you sit in front of your laptop and prepare to write your next blog post, you suddenly realise that you are not sure if you are giving your best. You are not sure if you have the right approach for the topic, you are not sure if your words will be meaningful and powerful enough to touch the readers and determine them to stay subscribed to your blog and continue to engage with you.
The truth is that even great writers have moments when they doubt their own craft and pause before they type the next word. And then they stand up and go to their library to read a good book and find inspiration. This is truly the best way to overcome writer’s block, lack of inspiration and confidence in your writing skills. The contact with a fresh source of inspiration and writing style will unlock your own potential, help your reassess your approach on a specific topic and send you back in front of the laptop with renewed confidence.
Thankfully, the internet is a never-ending fountain of resources and inspiration for bloggers and marketers. We have done our own research and put together a list of recommendations which should cover all the potential glitches which prevent you from writing great, insightful blog articles.
On many occasions, bloggers and marketers stop in their tracks just as they were getting into the writing flow. The reason? They simply cannot get hold on the right word. There is always a specific meaning which eludes writers as they try various synonyms. Stop wasting time and losing your overall blog idea: go to Thesaurus.com and type in the first word you thought of and you will get dozens of suggested synonyms covering all the spectrum of meanings.
There is nothing more helpful for the newbie blogger and content writer than a well-structured, rich and frequently updated resource of free advice, inspirational articles and step-by-step guidelines for writing the most compelling copy for your marketing strategy. Copyblogger should be way up on your list of bookmarks and you should make it a point to spend some time every day reading articles and learning how to craft better blog articles for your content marketing strategy.
- The Unbounce Dejargonator Extension
What is this tool, and how can it be useful to improve your blog writing style? The fact is that as a marketer and business owner you have developed a specific jargon which other marketers and entrepreneurs understand, but not your target readers. They will be left clueless in front of phrases and acronyms in your texts, and will get to one of two conclusions: that your blog is for specialists and not for regular public, or that you are a big show-off who likes to confuse readers with highly specialized words. In both cases, you will lose your readers. To avoid that, install this browser extension from Unbounce, type in every jargon word you feel like adding in your copy and get a simple, everyday synonym which everyone will understand.
- Stephen King’s 20 Rules for Writers
One of the best selling and most talented writers in the world has put together the top guidelines to help others improve their writing style. It is always useful to take advantage of the free advice from a top writer who is praised not only for his vivid imagination, but also for his skilled, seemingly effortless use of words.
Every marketing blog needs to have its SEO on point: the right keywords, used in the right proportion throughout each article and with the perfect balance between the top five keywords you want to rank for. SEOCopywriting.com is the right resource for you to gain insights on the written and unwritten rules of SEO, delivered with humour and in a straightforward manner.
Also, take a second look at the articles shared by your favourite bloggers. Find out what you like about them, how they are structured and how the writing style differentiates the blogger from others. Then go ahead and find your own voice.