At Adchief, we love to keep you informed and to help you grow your business with effective marketing advice. And part of our mission is also to show you were to look for more inspiration and help to hone your business and marketing skills.
Now we decided to share with you a list of insightful marketing podcasts that you can tune in to and listen whenever you have a spare moment. In doing so, you will get to meet thought leaders and hear their ideas and form your own opinion from debates between the host and various guests.
Why Are Marketing Podcasts on the Rise?
The podcast is a very efficient medium for sharing information and idea. You don’t have to hold a tablet or smartphone to read it. You don’t have to sit in front of you computer. You could be driving to a business meeting or to pick your kids from school and spend this time listening to something useful, instead of getting angry at the slow traffic.
Also, various researches showed that people retain information in video and audio format for a longer time compared to printed text. Our brains are wired this way, to integrate sensory information faster than abstract information.
But enough with the theory, let us get down to business. Without further delay, these are the marketing podcasts we recommend you to subscribe to:
1. The Science of Social Media by Buffer
You know Buffer by now – most of you use it to schedule social media posts and find curated content. The team behind Buffer delivers quality in everything they do, including their podcast.
The Science of Social Media is an interesting and useful podcast for everyone: from the junior marketer who is just starting out, to the seasoned specialist who is looking for expert tips and latest trends. Funny, actionable and with amazing guests like Neil Patel, this is one of the marketing podcast that will give you inspiration even on a very slow day.
2. The Marketing Companion by Mark Schaefer and Brooke Sellas
This is one of the marketing podcasts that has been around for some time now. Started in 2013, there are 158 back episodes to listen to until you reach the present ones. The hosts are extremely knowledgeable, but manage to deliver their advanced information in a fun and conversational way.
If you found other marketing podcasts boring or too long, this one won’t disappoint you. Episodes range between 12 and 35 minutes in length – enough to fill in a coffee break.
3. Marketing School by Neil Patel and Eric Siu
Neil Patel can rightfully be called a guru of CPC and social media marketing. His approach to podcast is simple and very effective: very short episodes dealing with one topic only.
In just 3 minutes, the hosts will share with you one effective and actionable tip that you can implement right away and see the results. This is the best podcast for the very busy marketer or business owner who does not have the time and patience to listen to long discussions.
4. Copyblogger FM
Maintained by the Copyblogger community, this podcast covers everything dealing with content marketing and content writing. Hosted by Sonia Simone and various experts (by rotation), the podcast shares the latest news in the field as well as expert advice, tips and tricks and more.
If you feel stuck and lacking inspiration to create great copy, Copyblogger FM will certainly help you snap out of it.
5. Marketing Over Coffee by John J. Wall and Christopher S. Penn
As its name states, this podcast is recoded in a coffee shop and lasts around 20 minutes per episode. The hosts focus less on news and latest development and more on inspiration and evergreen advice.
Apart from sharing actionable tips on social media marketing, copywriting, SEO and affiliate marketing, John and Christopher also take questions from listeners and give prompt answers.