Why are we still talking about the visibility of a Facebook™ page in 2019, when organic reach is virtually dead? Simply because it is not completely gone and you must try and get as much free views as you can for your posts. After all, you are constantly looking for ways of saving costs.
Thus, before you start boosting posts, you should make sure that you are doing your best to maximise the organic reach of your Facebook™ page. We do not mean to say that you should abandon your paid advertising strategy. However, we encourage you to try and get more followers to see your posts and get a chance to engage with them.
How Much Time Should You Invest in Growing Your Facebook™ Page Visibility?
The answer is – not longer than you usually set aside for managing your Facebook™ social media marketing strategy. You should not neglect other important tasks and activities in order to focus on making your Facebook™ page more visible to followers.
But, as you will see below, the tips and strategies we recommend you do not take extra time. You can easily integrate them with the other posting and moderation activities. Thus, you can get more potential leads without extra time and money.
Without any further delay, here are a few actionable tips to help increase your Facebook™ page visibility:
1. Include Relevant Keywords in All Your Posts
Crafting an engaging post for your Facebook™ page is hard work, but it is worthwhile. Social media content is now included in Google search results. For this reason, you should apply the same smart keyword strategy to your Facebook™ posts as you do for SEO articles or Google Adwords ads.
Many new Facebook™ followers come not just from within the social media platform, but also from other sources, such as Google searches. It only takes a post that fits the person’s search intent, and you get a new potential lead.
2. Avoid Rush Hours in Your Posting Schedule
We have repeatedly told you that you should schedule your social media posts to coincide with the times of day when your followers are online. However, here is an extra element to add to the equation: try to avoid the times when most of your competitors also share their posts.
To understand (and spy on) your competitors’ Facebook™ posting schedule, you can use a social media management tool such as Fanpage Karma. You can also make your own assessments by looking at the Insights of your own page. Identify the times when your followers are most active. Next, try posting not wildly outside, but close to the highest hour peaks. This is also advisable if you want to reach an international audience – your posts will have the chance to be visible to people living in a different time zone. And as you get a higher engagement on your posts, Facebook™ will increase their rank and distribute them to more people.
3. Fill In All the Page Description Fields
Many Facebook™ pages do not have all the fields in the About section filled in. They do not believe that the office address, telephone number, opening hours, etc. are relevant details for a social media platform.
However, these details are very valuable for local searches. This type of search is even easier to make now, after the most recent redesign of the Facebook™ mobile app. Since most people use their mobile phone to browse the internet, it is a huge opportunity for finding local leads for your business.
4. Add More Native Facebook™ Videos to Your Content Mix
Video is the king of content, but there is a difference in the performance level of a native Facebook™ video and a shared YouTube link. Native formats are favoured, both by users and by the Facebook™ algorithms.
Ideally, you should craft special videos for Facebook™, with captions. Many users play videos on the social media platform with muted sound. Thus, the captions are necessary to help them get the message of the video.
5. Use Hashtags, But Don’t Abuse Them
The rule of the thumb is to use two hashtags per post. Hashtags are increasingly popular among Facebook™ users to find content on a topic of interest. Using social media management platforms, you can easily identify the most popular hashtags of the day and use them appropriately in your posts.
Last but not least, remember to encourage your followers to interact with your posts by adding calls to action that invite users to comment and share your content.