The beauty business is a very sensitive one. The promise of a new look, of everlasting youth must be accompanied by serious credentials. Too many women and men fell victim to exaggerated promises, so that consumers are now more careful about responding to ads and promotions.
This means that online advertising for beauty salons and spas must be sufficiently believable and enticing to warrant a click. Facebook™ ads are some of the best performing online ads for this niche. Why? Because the specific format of ads for this social media platform focuses on the visuals. You can use high definition photographs, beautifully shot films and thus achieve something that words cannot do for you: convince a potential client that they can enjoy the experience portrayed in the ad.
Some of the Best Case Studies
Just like a Facebook™ ad, this article will not bore you with long explanations. Instead, we will let the images speak for themselves and demonstrate how a creative ad campaign can increase the number of bookings for spas and beauty salons.
1. Snipz Hair Salon – Humour Can Bring in Customers
Humour and beauty ads do not seem to mix naturally, but this hair salon managed to pull it off. They decided to promote a special offer for 1 adult hairstyle plus 1 free child haircut with the image of a girl in clear need of a haircut. This photo appealed to many mothers who were just about ready to do something about their children’s unruly hair.
However, this approach must be used with great care. It is very easy to overdo it and offend someone.
2. Glossier – Feature the Products and One Key Benefit
This ad has two strong points: firstly, it makes use of the carousel format which allows businesses to feature more products in the same ad. Secondly, it addresses a key pain point for women: the difficulty to apply makeup correctly in order to achieve the desired result.
The Glossier products promise to be “the easiest makeup imaginable”. This is a fresh approach – since everyone else promotes quality, long stay, paraben free, etc. Instead, it tells potential customers that they can finally apply makeup with confidence and as little trouble as possible.
3. Page Nail Salon – the First Time Client Offer
Starting a relationship with an initial discount is one of the best marketing strategies. People usually expect a discount after X number of visits or spending Y amount of money.
Pair thus promise with the visual of a relaxed client enjoying the expert service of a manicure specialist, and you have the explanation for the success of this Facebook™ ad.
4. Amazing Lash Studio – the Triple Incentive
This ad is perfect in many ways. First the before/after visual – always a great way to promote a product, no mater how overused it has been. Secondly – the promise: you can be a model. Most certainly, deep inside, every woman thought what it would be like to be a model at a certain moment. Thirdly – the extremely affordable price: just $20 for a set of professional lash extensions.
This is a rare mix of great visual, great promise and a truly special offer.
5. Sound Physique Clinic – When the Visuals Speak Out
Just imagine getting home from work and seeing this ad. It is like honey to the bees – the promise of relaxation, friendly and professional treatment and a glowing look afterwards. The 50% off discount seems almost superfluous, although it is expertly superimposed with a semi-transparent background over the photo.
Thus, the text does not interfere with the image and allows it to work its effect on the viewer to the fullest.