We have already discussed the importance of using the Facebook™ Pixel in several articles. Without going into a deep introduction on how this code element works, we will start by reminding you that the Facebook™ Pixel helps businesses and marketers:
- Create custom audiences on Facebook™ from website visitors;
- Build successful remarketing ad campaigns;
- Trigger action based on website visitors’ behaviour;
- Understand more about the way prospects and customers interact with the brand and its website.
What is the Facebook™ Pixel, after All?
The term pixel is a bit confusing, because most people associate it with the smallest display unit on a computer screen. Instead, the Facebook™ Pixel is a piece of code, similar to the code used for creating your website.
Once you generate it, you need to introduce it into the code of your WordPress website. Once it is successfully implemented, you can use all the features it offers. This article will teach you how to install the Facebook™ Pixel on your website, so that you do not have to pay a programmer to do it.
Trust us, it is easy and you do not need special coding skills. All you have to do is follow the instructions below. There are two main methods for adding the Facebook™ Pixel to your WordPress website, and we will cover both of them.
You have 2 options.
The easy way and the hard way.
The easy way is to use our plugin or code. It works on any website (except Wix), takes a minute to authorise and install, and it does everything. Including installing the pixel across your site, creates the bucket for people to fall in to in your ad account, plus it comes with a chrome extension to inject pixel events on specific pages.
The hard way is to do it manually. Here’s the manual way to install it.
The manual install involves getting the code for your Facebook™ Pixel and inserting it directly into the code of your website. Here are the steps.
- Generate the Facebook Pixel™
This initial step is a must no matter what method you use to install the Pixel. You need to go to the Facebook™ Ads Manager panel, select the Pixels tab and click on Create a Pixel. Each Facebook™ account can have only one Pixel. If you operate various brands, with different websites, you should create a Facebook™ account for each of them.
- Select the Manual Install Option
Once you have clicked on Create a Pixel, you will see a pop-up window which allows you to select from various ways of installing it on your WordPress website:
- Use an Integration or Tag Manager
- Manually Install the Code Yourself
- Email Instructions to a Developer
Once you click on the second option, you will get the Pixel code. You should copy it and save it into a text editor document, such as Notepad.
- Access the Admin Panel of your WordPress Website
In the main Dashboard, go to Settings and select Insert Headers and Footers. Paste the code into the text box labelled Scripts in Header and click on the Save button.
That’s it! Your WordPress website has the Facebook™ Pixel properly installed.