Innovation is at the heart of progress. Do you remember the first online ads you created? There were so many technical restrictions and you had to be satisfied with bland text links and low-quality images. But now you can experiment with hi-res photos and superb videos, you can add user interactions and make your ads look and feel engaging.
This is how Facebook™ ads evolved and now they are moving up a step higher on the stair of progress: the latest feature added is called Carousel Ads. This new type of ad allows you to put together up to five different photos or videos, offering your prospects a larger perspective on your products and services.
Once Carousel Ads were launched, companies couldn’t get enough of this new feature of Facebook™ ads. And you should also take advantage of it, too. Here are a few strong arguments which recommend Facebook™ Carousel Ads as the most innovative and effective type of social media ads:
- Carousel Ads Are More Cost-Effective Than Other Ads
Surveys conducted by Facebook™ indicate that Carousel Ads cost between 20% and 30% less in the cost per click bid. This is certainly good news for advertisers and business owners who need to keep an eye on their ad spending.
Other brands which tried Carousel Ads experienced other positive results:
- Foodpanda increased CTR by 180%;
- Neiman Marcus increased conversion rates three times;
- MVMT Watches reported the lowest cost per acquisition.
- One Ad, up to Five Different Products
Before Carousel Ads, if you wanted to promote five products you had to create five different ads. Now, with the cost of one ad, you can promote all these five products. The advantages, however, go beyond the sheer drop in cost.
People are more likely to make a purchase if they have the freedom to choose from several products or promotions. Being faced with just one choice, they may walk away. But when asked: “do you want this or that?” they feel that they need to make a choice. And they make it.
- Make a Product Stand out with Various Uses
Even if you want to focus on one single product, Carousel Ads are still extremely helpful. You can make people curious to try it by demonstrating various ways of using it. Many companies feature their own customers showing ingenious and original ways in which they use a product.
Alternatively, you can use the Carousel Ads to show how you create your merchandise, from the first sketches to the finished product. This approach is in line with the latest concepts of creating stories instead of bland ads.
- Keep Customers Engaged
The simplest interaction of tapping or clicking on an arrow to move to the next image in the carousel is enough to engage users. They become active participants in the process of discovering an ad and, at a psychological level, a connection is formed.
The target any marketer and business owner has in view is to get prospects and followers involved and excited about a product or service. Facebook™ Carousel Ads is the answer to advertisers’ wishes for an innovative, exciting and interactive ad type which creates a bond between the consumers and the brand.
- Get More Creative with Multiple Calls to Action
Since you get to share up to five images or videos, you also get five headlines and five CTAs! This opens up lots of opportunities for testing various types of CTA without having to spend extra.
Whether you choose to focus on a single product or on several of them, the benefit remains. In truth, Carousel Ads are the best “toy” for new business owners and marketers who want to hone and improve their ad building skills and find the best combination of words and graphics to promote their products.