Copywriting is a time consuming task. You have to find the right approach and idea, write, edit and proofread before you upload the text on your website. So, how do large ecommerce websites manage to deal with the massive task of creating so much content? For one thing, large ecommerce websites do not appear overnight – they grow from a smaller website. Secondly, the task of writing content is streamlined, planned and scaled over time.
If your website really needs to grow and include all the new products you’ve developed, you need to learn this streamlined approach and understand the process of scaling your copywriting work. This article will attempt to show you a few actionable ways in which you can plan your work and make it easier at the same time.
- Schedule Your Copywriting Needs Using the Site Map as Guidance
The key aspect in keeping together all the elements of a large copywriting job is staying organised. You need to have your site map close at hand and prioritise the website sections which will be launched in the near future. Most ecommerce business schedule their product launches for several reasons:
- They can gain traction from each separate launch
- They can A/B test product page designs from one launch to another
- They can win time to prepare all the copy needed for each product category
With the clear image of the site map and the order in which your website sections will be put live online, you can create a realistic schedule for writing content.
- Define Various Product Description Templates to Save Time and Effort
If you look at large ecommerce websites, you will notice that, for instance, there are 2-3 paragraphs of text for a premium product, and 2-3 lines for a standard product. It is not necessary to write elaborate descriptions for everything you have on offer, from an evening dress to a simple belt.
Defining templates for each type of product will help you estimate correctly how much content you actually need to write and will save you lots of unnecessary writing.
- Prioritize Content Refreshing Depending on the Conversion Rate
You always have to keep your best selling products looking their best in product pages. Whenever you are planning a massive redesign/ rewriting process, always put your high conversion pages on the top of the list.
These pages need to be live online at all time, so when you are rolling out the changes, you should have the copy already written, edited and proofread – ready to be uploaded in the backend of the site and available for visitors to browse and buy your products.
- Create a Process for Copywriting
Writing copy is not like writing an email. You don’t just sit at the computer and start writing. You need to do your research, and to find the right tone of voice. Then you need to write and format your text to be visually appealing on the computer or mobile screen.
Having a clear process and templates for various types of copy pieces will ensure a fluid and productive writing. For example, a batch of product description for the same category will be ready in a shorter time if you prepare your research carefully, and then start filling the template with the adequate text for each product.
- Let Artificial Intelligence Help You
AI platforms like Wordsmith or Quill are extremely helpful for creating a batch of unique product descriptions starting from a template and the list of features input by the user. While Wordsmith needs you to create the template and feed in the data for each product, Quill works in a more independent manner. It automatically imports data from files and creates different templates for various categories of products.