Although many small- and medium-sized business owners are a Jack-of-all-trades, doing everything from bookkeeping to marketing and copywriting, there is a time when you should consider hiring a professional to take care of certain aspects. One of these aspects is copywriting.
As we have shown consistently throughout our previous articles, great marketing strategies involve lots and lots of quality, original content. This content should be structured in different formats, adapted to the medium where you want to share it. While early on, when you had just started your business, you could get all sorts of things done during your regular business hours, things have changed as you gain more customers and need to think of several ways to develop your company.
In effect, you are way over your head with various tasks to do, including writing copy. It will not take long until you suffer a burnout, run out of ideas or are simply too tired to be able to produce quality content. This and many others are the warning signs that you need to hire a professional copywriter. Here is a comprehensive list of reasons why you should consider taking this step:
- Your Business Needs a Constant Tone of Voice
One day you sound friendly and casual in your social media posts, and a few days later distant and businesslike. Your followers will become confused and confusion is the first step on the road to leaving your business altogether.
A professional copywriter understands your requirement in terms of tone of voice and will keep it consistently throughout all the materials for your business. This constant tone of voice will become your company brand, and will help your prospects identify with you and discover you on the social media and on other online forums where you are active.
- You Are Too Involved with Your Products and Services
Being too close to the topic you want to write on is certain to cause you a bias you are unaware of. Plus, you tend to get lost in technical details and features of your products and services which are not going to convince people to buy.
A copywriter will look at your product from the outside, identify its key benefits for the users and write about them. This is what makes people buy products: being convinced that their life will be better and their problems will be solved by using the respective product.
- You Are Running out of Topics
As passionate as you are about your business and niche, you cannot keep producing fresh, original content. You do not have the time to conduct in-depth research on what people like to read on the respective topic, on what is trendy, and what the industry leaders are talking about.
A professional copywriter does all of the above and can supply you with a constant flow of articles, and blog and social media posts, which will establish your reputation as a professional and gain your prospects’ confidence.
- A Copywriter Can Adapt Content to the Medium
There is a huge difference between the way a piece of information is packaged for LinkedIn Pulse, for Twitter or for a SlideShare presentation. Each platform has its own different requirements in terms of format and size of the content. A skilled copywriter can repurpose the same basic information in three or four different ways, making it look and feel like original content on every separate platform.
- Proofreading Makes the Difference
No matter how careful you are, you may miss a typo here and there in your content. It may not seem like a big deal to you, but it looks unprofessional. And, if you allow these typos and other small grammar and spelling errors to go online, people will start doubting your claims to professionalism and attention to detail.
A copywriter will always proofread their work, using specialised spell checking tools and will submit articles without the slightest typing or grammar mistake in them.
In truth, hiring a copywriter is the smart choice if you want your business to grow from a fledgling start-up to an established company. The change will be visible to your potential clients through the professional content and appearance of your blog, newsletters and social media posts.