We have discussed in depth about the best ways to create awesome Facebook™ ads and traffic funnels to your website. However, in order to have a high conversion rate on your ads, you should have a sufficiently large base of followers. How do you get them and keep them loyal? By creating and maintaining an awesome Facebook™ page.
So, what makes a page interesting for people? How can you make sure it becomes and stays successful, knowing that you have so many competitors who are actively engaging the same segment of users? There is no secret – it is all about being authentic, original and putting your followers’ interests at the core of everything you do on your Facebook™ page.
But HOW do you do that? We decided to break down an ideal Facebook™ page to its basic elements and analyse them closely:
1. Optimising the About Section
The basic information about what your business does, where it is located and how people can get in touch with you is usually ignored by many page administrators. A bland presentation text and scarce contact information make people doubt the authenticity and reliability of the business.
On the other hand, a carefully crafted About section can bring followers even from outside of Facebook™. Search engines now index social media content, as well as website content. Thus, using the right keywords in your description can help your Facebook™ page rank high even on Google.
2. Relevant Profile and Cover Photos
Visuals usually make the difference between two Facebook™ pages promoting similar businesses. A great profile photo incorporates your company logo in a creative manner (or even features the logo itself, without other graphic elements). On the other hand, the cover photo must communicate something about your products and service, your business values and the tone of voice you use in public communications. Playful, corporate, family oriented – the main tone of voice must be apparent from the types of graphics you use for the cover photo.
3. Create a Relevant Call to Action Button
Facebook™ now allows pages to create a CTA button, right next to the Like button. You have several options to pick from:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
This CTA button should grow together with your page. At the beginning, when you are still focusing on gaining more followers, you should use this button to create more engagement on your Facebook™ page. But as your page grows, the button should encourage your followers to explore the offers on your website or to get in touch directly with you.
4. Create a Great Content Mix
The key to great engagement is finding the right balance between your own content, curated content and promotional offers. Remember that people do not use the social media for shopping as a primary goal. They make shopping decisions on the social media, but only if they have developed a level of trust and attachment to a brand or company.
In order to gain this trust and attachment, you should always keep your followers entertained and informed, create and maintain conversations, and actively listen to what your followers are telling you in their comments.
5. Time Your Post Sharing
There is nothing more frustrating for your followers than to miss a contest or a Live video because you shared them during the hours when they are busy at work. They will understand that you do not have a clear social media plan, do not care to accommodate their schedule and only post your updates when you have a few spare moments.
As you can see, there is no secret formula for creating a successful Facebook™ page. You need to be dedicated to providing your followers with useful, interesting and original information and entertainment and you will see that they will also be interested in becoming your customers, as well.