B2B content marketing is not easy to manage. You always need to keep a fine balance between an interesting approach, a professional tone of voice and the quality of the content. B2B buyers have a different lead nurturing cycle than…
Customer retention should be in focus for any company, but especially for B2B companies like your plastic fabrication company. One reason for this is that you are operating on a small market, compared to B2C companies. The other is that…
Social media networks are forums where people interact, both on a personal level and professionally/for business. The exchanges are supposed to be civil, polite, friendly and helpful. In reality, there are all sorts of people who can and will get…
Trade shows are important events for plastic fabrication companies and doing a social media promotion about it is one of the best things to do. During these events, they can demonstrate their work processes, meet potential clients and even conclude…
Google AdWords strategies — Google AdWords ads can be expensive in a highly competitive market as that of plastic fabrication businesses. And, in general, B2B ads involve more efforts and more costs because the target market is significantly smaller than…
According to Entrepreneur, the unique selling proposition is “the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition”. In other words, it defines what…
Quality backlinks represent for your website what customer testimonials represent for your business reputation. They are proof that your website can be trusted, that it provides useful information and is operated by a reputable business. Before we show you how…
Web design trends vary from year to year and from industry to industry. It is important to have a website that speaks to your customers and gives them reasons to trust your company. This is why you should always make…
Facebook™ is a great social media network for various businesses that want to find new clients. But is it the right choice for a plastic fabrication company? After all, you do not sell consumer goods. You fabricate them, true, but…