One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly…
We have already discussed the importance of using the Facebook™ Pixel in several articles. Without going into a deep introduction on how this code element works, we will start by reminding you that the Facebook™ Pixel helps businesses and marketers:…
Getting people interested in your brand and products and convincing them to buy are not easy tasks for business owners and marketers. To achieve this goal, you create something called a sales funnel. This is a series of marketing strategies…
Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and…
Recent statistics show that Facebook™ still dominates the social media marketing world. However, looking closely at some of the findings, we realise a significant issue: 93% of businesses use Facebook™ for marketing, but only 49% of business owners consider that…
Facebook™ advertising continues to lead as one of the most efficient and cost effective digital marketing strategies, even after the Cambridge Analytica scandal. It had nothing to do with the businesses, marketers and brands that try to establish an open…
May 15, 2018 will be an important date for every online business and digital marketer. On this day, the European Union’s General Data Protection Regulation (GDPR) will come into effect and forever change our concept of data collection and privacy…
One of the first duties of any successful business owner is to make sure that they serve their customers promptly and accurately. Customer service is one of the core activities of any company, one which you cannot neglect. In the…
One of the worst nightmares for any WordPress website owner is having their website taken over by hackers. This happens very frequently, unfortunately, because there is money to be made from desperate business owners who are willing to pay a…
Every year brings new plugins, widgets and security updates for WordPress. Since WordPress is an open source site building platform, developers from all over the world keep creating additions and making improvements to the platform itself and to the list…
Running your business is a complex, full-time activity–and with many overtime hours of work, as well. Between working on new products, keeping in touch with customers, and keeping all financial and legal documents in order, your daily schedule is full…
Repurposing existing content is one of the ways in which you can keep up with your social media calendar without working too hard seeking new topics to approach. There are several ways in which you can repurpose content, such as:…
Once you have decided to launch a startup company, you will find that the concept of spare time becomes an illusion. There is always something to do: find new customers, identify ways to increase your revenues and build the brand…
Audience segmentation and targeting is one of the most effective ways of reducing your Facebook™ ad spending. This is extremely important for start-ups and small businesses, whose owners cannot compete with big brands. The specifics of Facebook™ layout limit the…
Measurement must be one of the daily activities of marketers and content strategists. You have to measure the reach of a brand image, the impact of content, and the effectiveness of the lead nurturing and sales funnel strategies. In the…
In order to be effective, marketing strategies need to be addressed to a specific market segment. The message you craft and send out needs to resonate with these people’s interests and beliefs, and should solve their needs and ease their…
Facebook™ is still the leading and most effective social media platform for marketing. This means that there are many competitors bidding for the same prize: their ads showing on the newsfeeds of various audiences. In turn, this means that ad…
Webinars are the most direct form of interaction between you and your leads and customers, because you meet them face to face, albeit in a cyber world. You speak directly to them, and they can ask questions which you can…
Every small business owner knows the meaning of the phrase ‘growing pains’. You probably spend lots of time thinking of ways to grow your business, move up to the next revenue threshold and reach new customers and new territories. Some…
“Thank you”: two simple words with a huge meaning behind them. Whenever we hear them, we feel good. This is exactly what happens when you thank your leads for taking an action, even if it is only downloading an e-book…
Word of mouth is the best form of advertising. Instead of wondering whether product descriptions are accurate and fair, prospects can read the opinions of people who have actually purchased the product. It is even more believable if the respective…
Referral marketing is the most effective form of marketing; social media is the best place to find leads for your business. So it is no wonder that referral marketing and social media have been brought together, creating a powerful marketing…
On 25 January, Google announced in a blog post on its official website that it made changes in the Ads Settings, allowing users to restrict even more than before the number of Google ads they see. This decision is coming…
Lights, camera, action! You are just getting ready for your first Facebook™ live video. This is very good, because all the statistical data we have prove that this type of video is very effective: Live videos get 10 times more…
Millennials… every day more and more of them join the workforce and become target customers for all kinds of businesses. Some of them are still teenagers, but some of them are already in their 30s. They grew up with MTV,…
No matter in what direction your marketing strategy goes, there is only one direction your ads should take prospects: to a landing page. Landing pages are special web pages added to your website, where visitors are presented with an offer…
Social media marketing is not at all cheap, but businesses don’t mind paying if they obtain the desired results. But that does not happen all the time, and the platform with the most disparate results between ad budget and ROI…
Social media marketing strategies cost less than large-scale channel strategies such as outdoor banners and TV commercials. However, it is unlikely that your business will get anywhere with an inadequate budget. As competition for the same digital real estate has…
Like business meeting negotiation, social selling is an art. It is a soft version of the sales pitch– a complex process in which you turn perfect strangers into happy clients. But, just like any art, there are people who excel…
Retargeting is the art of bringing back customers to your store when they are ready to walk out. In the B2B world, retargeting is of the utmost importance; you are competing for a smaller customer base compared to B2C marketers,…
If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and…
In the constant flow of conversation taking place on the social media, business owners and marketers are trying to keep up with their followers’ demands, and run their businesses within the same 24 hours we get every day. At a…
For years, LinkedIn has been pretty conservative in the way it has allowed users to share content and interact with each other. Mostly, this attitude of the developers came from the desire to keep this platform professional, and to encourage…
Social media marketing is very cost effective – if you do it right. Most businesses opt to invest in Facebook™ marketing, because this is the platform where the most representative age group is formed of people over 30 – adults…
Video is the king of content and YouTube is one of the best platforms for sharing your videos. Since it has been acquired by Google, YouTube has become a search engine in its own right. When people want to search…
A digital marketer’s work cannot wait in stand by, even during a commute drive or as you get from one business meeting back to the office. You need to know whether your ad campaigns work or if your brand reputation…
The number one competitor to YouTube for video sharing is, undoubtedly, Facebook™. In fact, there are estimates made by various specialists that soon enough more than half of the entire internet traffic at global level will be taken up by…
On the 16th of January, Google announced that it is changing the rules of monetization for YouTube. So far, a channel had to accumulate a total of 10,000 views in order to be eligible for the YouTube Partner Program (YPP)….
Most of the work we do today as marketers or business owners is online. The typical day of any professional involves sitting before a computer and using various online tools and apps to create and test products, attract customers and…
A lot of the advice we share in our blog posts have to do with creating and maintaining a conversation with your followers on the social media. This involves answering to comments and private messages and encouraging your followers to…
We have barely got back to work after the winter holidays, and we’ve been surprised by a momentous move made by Facebook™: the social media giant is yet again changing the algorithm for the news feed. The change is designed…
Looking back at 2017, we realise that the world has changed drastically for social media marketers. The pressure from individuals and regulatory bodies has forced social media platform owners to accept that they are responsible for the spreading of fake…
Customer segmentation and targeting is the only way in which you can make sure that you spend your advertising money efficiently on social media ads. And as people become more and more resistant to ads, the social media platforms try…
The only permanent thing in our lives is change. As an entrepreneur, you are certainly used to fast-paced change. There are always new marketing strategies to learn, new ways to satisfy your clients’ needs, new product ideas to work on….
Innovation is at the heart of progress. Do you remember the first online ads you created? There were so many technical restrictions and you had to be satisfied with bland text links and low-quality images. But now you can experiment…
Business owner and entrepreneurs should be able to make the most of social media. As a marketing platform, it is the most efficient and cost effective. As a source of inspiration for product ideas, articles and tutorials, it is the…
Here is the thing: time is the most precious we have and it is one which we can never get back no matter what we do. None know this truth more painfully than entrepreneurs and business owners. There are so…
The world of social media has evolved tremendously, from simple text boxes and low-quality photos to hi-res video recordings and even live video sessions. Also, embarrassing examples from the past have taught people to embrace disappearing content, which remains live…
Winning a customer is a complex and expensive process. Therefore, your business should be able to retain your customers’ loyalty for as long as possible – at least until you have recovered all the costs for bringing them to your…
How do you take your ecommerce copywriting from “duh” to “wow”? Scaling your copywriting style and embracing the unique tone of your brand does not happen overnight. But it better happen fast if you want your ecommerce business to flourish….