Content marketing continues to rule as the most effective and cost efficient strategy to build and establish your brand name and attract new customers. As you may already know, it takes a lot of time to plan and execute your content marketing plan and you could always use a helping hand.
Outsourcing may be a solution for some companies, but you have no guarantee that you will choose the perfect agency or freelancer to understand and enact your plan. For this reason, many online tools and apps were developed for the specific niche of content marketing research, planning and automation.
In this article, we will take a look at the most useful and popular content marketing tools in 2017, as recommended by the companies and marketers who use them.
This is your truly almighty tool to spot trendy topics in your niche and write about them before they become saturated or yesterday’s news. How does it work? After you register an account and set your preferences (niche, industry, keywords, topics), Almighty.Press will identify content that fits your selection from all over the globe.
This selection goes beyond social media likes and shares, and also takes into account readership and other forms of virality which set apart hot topics from the rest of the news. Once your curated content is compiled, you can choose to share it on your own social media, write a comment on your blog or create your own content based on the information available.
- Hemingway Editor
Ernest Hemingway is one of the most celebrated writers in world literature, whose unique style is characterized by brevity, simplicity and clarity. Reading his novels and stories, you always feel like saying – “hey, I could write like this too!”
However, simplicity is hard to achieve in writing, this is why you need Hemingway Editor. This desktop and mobile tool checks your texts and points out issues which make it hard to read, such as too many adverbs, use of passive voice, difficult words and long sentences. It also gives your text a readability score and suggests ways to improve complex and unnecessary phrases.
Is your content really adequate for the keywords you are promoting? nTopic will search your entire website based on the keyword you input in its search field and give you the answer. More than this, this tool will also suggest other LSI and long-tail keywords based on your existing content and suggest exclusions of keywords with a low relevance.
These simple tweaks will help your website become more Google friendly and earn a higher page rank.
Grammarly is a good companion to Hemingway Editor. It helps you spot typos and grammar mistakes beyond the capabilities of any text editor, such as Microsoft Word. This content marketing tool also has a free browser plugin which checks text as you type on the internet, making it a very good friend for grammatically accurate social media posts and forum comments.
With SEMRush you have a reliable and advanced keyword search tool. Once you input your niche, SEMRush will check your competitors’ websites and compile a list of trending keywords, as well as their degree of competitiveness.
In this way, you can know at any moment what keyword to use, based on its current popularity and competition, boosting the chances of your content marketing campaigns to succeed.
And as a notable last recommendation, which never runs out of usefulness, remember to use Buffer to automate all your social media posts for all the platforms you are using. This tool will be particularly handy now, as you start planning your summer vacation away from the computer and the daily grind.