It’s no small wonder so many small businesses count on Facebook™ for most of their social media marketing strategies. All you need to do is look at the wide range of tools and features available on the Publishing Tools tab. The wide range of ad creation and customisation possibilities it offers is testament to its massive success as an industry tool. And these platform-bound tools which help small businesses and their ad campaigns so comprehensively, aren’t even all there is. Facebook™ also offers a wide range of apps, giving page administrators more freedom to measure engagement. These are also a huge help in streamlining data mining efforts.
Today, we will be discussing the question of Facebook™ apps. More precisely, we’ll be examining the ways in which small business owners and marketers can use these apps to increase their ROI across every type of social media marketing campaign, from regular engagement with followers, to successful advertisements.
Without further ado, here are a few of the things you can achieve by using Facebook™ apps correctly:
1. Discover Your Followers’ Expectations
Polls are great for businesses and statistics experts alike. They show what people think and feel in relation to an issue, and help marketers understand the changing needs and demands of specific demographic groups.
With the help of Facebook™ Polls, one of the most popular apps for pages, you can create a poll in a few minutes and probe your followers for any information you want. Anything from launching a new product to their level of satisfaction with the products they already have is fair game.
2. Expand Your Standard Info Tab
The Info section of a page allows you a limited amount of text with which to describe your business. By adding the Extended Info app to your Facebook™ page, you will be able to create custom tabs in which you can include any extra relevant information. For example, you could showcase some of your products, or present a timeline of your business, from the moment you opened it to its current market position.
3. Reward Loyal Followers
The Facebook™ Exclusive app allows you to offer special coupons and discounts to your most active and loyal followers. This app tracks user activity on your page (likes, comments, shares) and allows you to set a specific discount percentage for whoever you choose. If you run an online shop, the app will take the user to the check-out page, applying the discount automatically upon purchase.
4. Promote Events
The iFrame Facebook™ app allows you to create various custom tabs on your page. This is a great way to single out and promote specific events, such as a business convention, a product launch or an upcoming webinar. With iFrames you are free to create as many as five different tabs in which you can post static content. You may also choose to use these to promote various special occasions, sales and events.
5. Add Testimonials to Your Facebook™ Page
Ask most business owners and they’ll tell you: the power of testimonials is undeniable. Businessmen strive to showcase as many relevant testimonials as possible on their website. With the help of the Reviews app, you can make these testimonials visible on your Facebook™ page. This is a great way to build trust with your followers, long before they ever access your website or start browsing your products and services.
As you can see, Facebook™ apps are crucial to any successful marketing campaign. With very little effort and no specific technical knowledge, you can customise your page and create valuable and relevant content for your followers.