Various predictions for the future of internet and the social media state basically the same thing: video will dominate over any other form of creating and sharing content. Video is universal – besides the language barrier, video images are widely available and understandable for all people from all corners of the world.
What is more, studies show that information presented in video form sticks in the memory for a longer time than reading a text. For brands and entrepreneurs who want to build a sense of loyalty and strong relations with their social media followers and customers this is exactly what they are looking for: a powerful medium to deliver their marketing message, promote their brand values and their products, which has the ability to reach as many people as possible.
Nowadays it is very easy to create videos. Any smartphone, even entry-level models, has a camera capable of recording video in high resolution, and various mobile apps and computer programs help people edit and enhance their videos with various visual and sound effects. Social media platforms have also joined this game, offering page administrators user-friendly tools for editing videos before sharing them.
What You Need to Know about YouTube Director
Surprisingly, YouTube – the video social media platform par excellence – has waited quite some time before it offered a substantial update to their basic video editor. Before we go in depth with the presentation of its features and functionalities, we would like to state that currently YouTube Director is only available in the USA and Canada and only in the form of an iPhone app. The internet giant promises to launch the Android version soon, however there are no details referring to the availability to other territories.
That being said, let us see what YouTube Director has to offer:
1. Many Ready-Made Templates to Choose From
Not everyone is a Martin Scorsese undercover, so the first block entrepreneurs stumble upon is choosing a form for their videos. This is no longer a problem with YouTube Director. It offers hundreds of templates to choose from and ways to shape your video before recording the first frame.
Since the app is at the beginning of its life, most probably there will be more templates added to the initial ones as more people start creating, giving feedback and suggestions, and even contributing to the app.
2. User-Friendly Interface
There is nothing complicated about using YouTube Director. Once you selected a template, all you have to do is point the phone camera and start recording. Once you have finished the recording, you will be taken through the step-by-step process of editing it, and adding various features such as text overlays, music or animated transitions from one frame to another.
If you do not like the first take of your recording, you can redo it as many times as you want, and then swipe left-right among all the recordings and pick the one you like best, without having to leave the app.
3. Large Library of Free Music
Music is a great companion to videos. If you do not want to record yourself talking, then picking the right music is essential for the success of a video. With YouTube Director you can choose from hundreds of royalty free tracks for your video. Just like with the templates, we expect this music library to grow over time.
4. Paid Professional Assistance
If your filming and editing skills are not in their prime, you can opt for the paid assistance of a professional videographer who will correct and edit your recording. Currently, this kind of assistance is available at no extra charge after spending $150 on YouTube ads. This option is currently available only in the USA.
5. Direct Upload from the App
Are you happy with the way your video looks? With one single tap on the screen you can start uploading it to your YouTube channel for all your fans to watch, like and share.
As we stated earlier in this article, YouTube Director is restricted (for now) to the USA and Canada. However, given the expansion trends manifested by Google, they will no doubt make it available to more territories and for a wider range of mobile operating systems. When it comes to Australia, you will already know how to put it to good use.